If you’re still hitting “resend to non-openers,” this one’s for you.
In this episode, Jordan delivers a no-holds-barred message of mercy to email marketers everywhere: Stop double tapping cold addresses.
He breaks down exactly how this tactic tanks your sender reputation, why Gmail (and Yahoo) are punishing your list, and what to do instead.
You’ll learn:
- Why 3.14% open rates are a red flag (not just a bad day)
- How Gmail samples your sends—and what happens when you fail
- Smarter, higher-performing ways to double tap without damaging your deliverability
- The underrated power of sending to your most engaged users
If you care about long-term inboxing, revenue, and customer relationships… this episode is required listening.
Timestamps:
00:00 - Why Double Tapping Non-Openers Hurts Deliverability
02:00 - Understanding Gmail’s Inboxing Algorithm
06:00 - How Pulling Engaged Users Harms Campaigns
10:00 - The Dangerous Impact on Sending Reputation
16:00 - What to Do Instead of Double Tapping
20:00 - Radical Tip: Send to Clickers, Not Non-Openers
24:00 - Safer Alternative: Resend to All with New Subject Line
27:00 - Automations vs. Double Taps
30:00 - Final Rant and Real Fixes for Better Email Results
Hashtags:
#EmailMarketing #RetentionMarketing #DeliverabilityMatters #InboxStrategy #EmailListHealth #MarketingMistakes #DoubleTapDisaster #EngagementOverEverything #DTCMarketing #SpamFolderSurvival #OpenRates #EmailTips #RetentionWins #MarketingStrategy #Pilothouse
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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