In this episode, Jordan breaks down the world of offsite email capture tools: how they use fingerprinting to add contacts without a direct opt-in, why they can be a top source of spam complaints, and how brands are using them to unlock real revenue.
You’ll learn:
- What these tools actually do behind the scenes
- Why they can be risky—and how to avoid deliverability damage
- How to set them up right (if you’re going to use them)
- What metrics matter when calculating true ROI
Timestamps:
00:00 - Why retention beats acquisition
02:00 - How these list growth tools work
06:00 - The risks of spam complaints
12:00 - Attribution vs. actual revenue
18:00 - Segmentation strategies to protect sender reputation
21:00 - When list growth tools are actually worth it
Hashtags:
#EmailMarketing #ListGrowth #RetentionMarketing #EcommerceMarketing #Deliverability #MarketingTools #Fingerprinting #SpamComplaints #DTCMarketing #CustomerRetention #EmailGrowth #MarketingStrategy #Pilothouse #DTCBrands #MarketingPodcast
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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