In this episode of the Yachting Brief, host Kate Teare speaks with Elise Ciappara, a luxury yacht expedition specialist at JORO, about her journey in the yachting industry, memorable experiences on board, and the unique challenges and opportunities in creating bespoke itineraries for clients. They discuss the importance of understanding client needs, the changing definition of wealth, and the significance of personalisation in luxury yachting. Elise shares insights into the niche of yacht expeditions and the industry's evolving landscape, emphasising the need for education among yacht owners and the excitement of exploring off-the-beaten-path destinations.
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If you’re a yacht industry expert looking to elevate your brand and grow your business, I’d love to connect. I offer tailored guidance to help you navigate brand strategy and unlock new growth opportunities.
Feel free to reach out at 👋🏻
LinkedIn: Kate Teare
Instagram: https://www.instagram.com/studio_voyage_/
Website: www.studiovoyage.co.uk
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00:00 Introduction to Luxury Yachting
02:31 Elise's Journey into Yachting
05:39 Memorable Experiences on Board
08:34 Transitioning to Shore Side Roles
11:24 The Role of a Yacht Expedition Specialist
14:49 Understanding Client Needs
17:30 Creating Unique Experiences
20:18 The Importance of Personalisation
23:05 Building Lasting Relationships with Clients
25:49 Curating Joy and Special Moments
31:31 A Moment of Connection
33:00 Changing Definitions of Wealth
34:13 Trends in Luxury Travel
34:47 Philanthropy and Meaningful Travel
37:05 Planning Unique Itineraries
40:04 Educating Yacht Owners
42:44 Exploring Off the Beaten Path
45:12 Dream Destinations and Future Plans
48:03 Exciting Projects Ahead
52:27 Reflections on the Journey
luxury yachting, yacht expeditions, unique itineraries, client experiences, personalisation, wealth, yacht industry, adventure travel, shore-side roles, memorable moments
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