In this episode of This Dude Started Something, we sit down with the Hummus King himself—Chris Kirby, the founder and CEO of Ithaca Hummus. What started as a small stand at a farmers market has now turned into a multimillion-dollar brand found in over 10,000 stores nationwide. Chris takes us through his journey from burnt-out chef to entrepreneur, revealing the key moments that turned a single hummus flavor into a household name.
We get into the real grind of starting a food business—figuring out how to market a perishable product, the challenges of scaling production, and how going deep before going wide set Ithaca apart from the competition. Chris also shares his take on flavor innovation (spoiler: cinnamon butter hummus might be on the horizon), his passion for Bitcoin, and his latest project, Sat Chats, a show breaking down Bitcoin for beginners.
If you’ve ever wondered what it takes to build a food empire—or if you just love hummus—this episode is for you. Plus, stay tuned because we’ll hopefully be hopping on Sat Chats soon!
A huge thank you to Chris for coming on the show—go grab some Ithaca Hummus at your local grocery store (except Walmart… for now). And if you haven’t already, subscribe to Sat Chats on YouTube and follow This Dude Started Something for more inspiring stories.
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com