This Week in Retail Media
This Week in Retail Media is a weekly trans-Atlantic look at the recent news, reports and emerging trends regarding retail media. Discussing announcements, covering events and interviewing key retailers, brands, and tech suppliers, Kate Dickson and Jonathan Rosen delve into the opportunities presented by retail media and how businesses around the world are using technology to engage customers, mitigate shrinkage and boost sales. Presented by Retailmediaworld.com. Hosted on Acast. See acast.com/privacy for more information.
Episodes
A quick one this week as Jonathan and Kate look at AirBnB’s expansion of experiences and whether we’ll be chatting to a new AI best friend while in the grocery aisle.
Registrations will be closing soon for the STRATACACHE Cannes events:
VIP Retail Media Changemakers Experience on June 17th here: https://bit.ly/4ljnD4m
VIP In-Store Measurement Breakfast on June 18th here: http://bit.ly/438VF4h
Meet the PRN team a...
Amni-Channel, Omni-tronic? Kate and Jonathan discuss exactly how we should be referring to the new retail media network from Chuck E Cheese. The importance that marketers are placing on measurement (and rightly so), and why the launch of a retail media network by Frasers Group is exciting stuff.
There is still time to register your interest for th STRATACACHE Cannes events:
Kate and Jonathan finally really get their teeth stuck into the implications of AI for the Retail Media landscape with rumours abound that shopping integrations added to Open AI's ChatGPT, and Google is folding AI into its marketing interface. There's even time to discuss a new survey by M4 with some 'interesting' insights into consumer sentiment towards Retail Media.
Story One:
Survey: In-store retail ads help drive sales, ...
Let’s Obby! Kate and Jonathan talk sunshine and Sam’s Club as the retailer launches on Roblox and renames their retail media network. Turkey Hill, franchises and convenience retail media networks are considered as EG America launches their network, and Kate feels maybe too seen as THG extend the cut off time for next day delivery.
Register your interest in STRATACACHE’s evening VIP Retail Media Changemakers Experience in A...
Jonathan is BACK and joins Kate to talk through how much we should care about emotional segmentation in television advertising, the future of driverless cars, and just how many initialisms are too many initialisms in a news story.
Register your interest in STRATACACHE’s evening Retail Media Changemakers Experience in Antibes, France on June 17th here: https://bit.ly/4ljnD4m
TWIRM is a swift and solo affair this week as Kate looks at the new app from infant retail brand Mamas & Papas, the screens heading to UK health and beauty retailer Superdrug, and the hopes to develop packaging so it plays more of a role in retail media networks.
Story One:
Superdrug rolls out 500 high-tech digital screens to enhance in-store experience
https://www.retailgazette.co.uk/blog/2025/04/superdrugdigital-screens/
...
Back from a week off while our presenting duo were in London for What’s in Store for Retail Media Networks, TWIRM features ITV CTV expansions, the SMG and Deliveroo partnership and InstaCart seeing Red (Media)
STRATACACHE Founder and CEO Chris Riegel appears at a couple of events in May:
1. Retail Media Summit in Chicago on Wednesday, 7 May 2025, 3:40 pm - 4:10 pm
2. Retail Media X in London on Tuesday, 13 May
Story One:&...
Less than a week to go before What’s in Store for Retail Media Networks London and Kate and Jonathan are chatting about Orange Julius and Spencer Gifts as they consider the data to be found in the mall. What the alliance between Tastemade and Wonder may mean for brands and shoppers is discussed as what exactly a ‘cushion wall’ is as Holland & Barret cut the ribbon on a new experience-first store.
Kate and Jonathan take a tour of UK grocery (and Britpop) as they discuss the in-store digital plans of UK food retailer and cultural icon, Iceland. The popularity of loyalty programmes in the convenience space is also explored as is the rise of offsite retail media inventory and ways in which customers care about their data being used.
We are now just one week away from What’s in Store for Retail Media Networks London tic...
Oh hAI! Various applications of Artificial Intelligence are explored this week and Jonathan and Kate roll through the latest acquisitional activity of Publicis, discuss if every retailer needs an app, and just David’s Bridal are doing by ‘marrying’ AI with wedding planning.
The full agenda for What’s In Store for Retail Media Networks is now live! Visit STRATACACHE.com for more information and to register for tickets.
S...
This week Kate and Jonathan put down their controllers to discuss the possibility of retail media levelling up as Walmart explores new platforms. The expanded opportunities to be found in convenience stores is discussed as is the way in which ITV and Carwow are taking retail media up a gear with their latest partnership
And two Minneapolis-related anecdotes in one episode. Don’t say we’re not good to you.
Kate and Jonathan discuss why far from going to the dogs, retail media is set to prove its pedigree for pet supply retailers. The cross-Atlantic duo also get a bit silly as they explore the continued growth of Ooh!Media as well the correct pronunciation of IKEA and why the Swedish flat-pack retailer is such an exciting prospect for non endemic retailers.
Story One:
Chewy enhances retail media network
In this episode Kate and Jonathan tackle the big questions: What is the difference between a retail media network and a DOOH offer (and how do you pronounce the name of that Australian agency?)? Are loyalty programs and luxury products exclusive? How do you break a chocolate heart? All this and a wee bit more are explored and will be explored further in the London edition of What’s in Store for Retail Media Networks, taking p...
This week Kate and Jonathan take a sporting look at how Instacart have used food brand mascots to boost audience awareness as well as advertiser relationships around The Superbowl. They also discuss how many segments are just too many segments when it comes to marketing, and how they like their aisles (endless) as an Australian online retailer moves into the physical space.
Story One:
Asda expands retail media network with two ne...
Kate and Jonathan are reunited to discuss NBC Universal and Instacart teaming up, the role of CMO in the age of retail media following the appointment of Kathryn Mazza to Chief Marketing Officer of Hy-Vee, and what being a subscriber means for shopper behavior.
Articles regarding the responsibilities of CMO regarding retail media are below. Subscription may be required.
This week Kate is joined by Alison Dunham of PRN. The two look at Currys extending their retail media network to in-store, a North American WH Smith retail media network taking flight and the trends at this year’s NRF.
Further Reading on this week's episode:
STORY ONE:
Currys Connected Media Expands Into In-Store Advertising
Up a day early to give listeners time to register and attend What's in Store for Retail Media Networks taking place on Saturday, 11th Jan in New York City. Kate and Jonathan get romantic, pragmatic and loyal discussing the top news stories that ended 2024 and began 2025. For more info on the What's In Store for Retail Media Networks event, and to book tickets, head over to our website right away.
Further Reading on this week's e...
As we head into 2025, Kate and Jonathan discuss some of the top retail media trends of 2024. There is rapping (no really) and ‘wrapping’ up of topics including the rise of in-store, the eyes on connected television (CTV) and the drive for data. The duo look ahead to 2025 with the What’s in Store for Retail Media Networks event at NRF 2025 just around the corner. We will see you in the New Year.
Theme 1: The Rise of In-Store
Tesco
Mergers and Acquisitions are explored in response to the news of the potential joining of Omnicom and Interpublic. Kate and Jonathan also look at the importance of customer journey in store as they discuss the investment Hy-Vee is making in store and what the buying of Inmar by IGA may mean for their members and shoppers. The TWIRM team wishes our listeners a holiday filled with laughter, joy and great chocolate.
Story 1:
Ad gia...
In the fifth episode of TWIRM Kate and Jonathan wonder if Walmart will always be a topic of conversation as the retail giant (or should that be media company) completes its acquisition of Vizio. The offering of drive-thrus at The Beer Store are also considered along with Dollar General’s move to same-day delivery.
Jonathan reveals a bit more about what is planned for What’s in Store for Retail Media Networks on January 11t...
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