In this episode, I talk about a survey I didn’t plan to analyze—one that popped up the moment I opened Microsoft Word. Microsoft asked for feedback, and well… I had some. I break down the flaws in their opening question, including directional bias, vague wording, and unlabeled scale points. I also reflect on how these design choices impact data quality and what could have been done better. It’s a reminder that even the most common surveys we see in the wild from even the biggest tech giants can teach us a lot about what not to do. If you just enjoy a good critique, you’ll want to stick around for this one.
Contact us at: totalsurveydesign@gmail.com. And follow us on Instagram @totalsurveydesign.
Find us online at: instagram.com/totalsurveydesign/
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Contact us at: totalsurveydesign@gmail.com
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