In this episode, we interview James McCall, a survey methodologist at Westat. James shares what first drew him to surveys, and what drove him into a career of surveys. We talk about his role as a survey methodologist in industry. We discuss cognitive testing, data scripts, and other elements of the art and science of survey design. We also discuss our pet-peeves, such as matrix questions, check-all-that-apply questions, pre-testing, having too-short timelines, and more. James also shares advice for social scientists who are interested in pursuing a career in survey methodology.
Find us online at: instagram.com/totalsurveydesign/
https://taplink.cc/totalsurveydesign
Contact us at: totalsurveydesign@gmail.com
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