In this episode, we explore the costs associated with conducting surveys. We start by debunking the common misconception that surveys are free, highlighting the significant expenses involved in various survey methods—from internet to mixed-mode surveys which are needed to collect useful data. We explore the astronomical costs of large-scale efforts like the U.S. Census, which can reach billions, and contrast these with more modest academic research surveys, which can still run into thousands of dollars. Special attention is given to the balance between cost and quality, underscoring that a higher investment often means better data. Through specific examples and a detailed breakdown of costs in both large and small-scale surveys, this episode provides a comprehensive overview of what it truly costs to gather reliable data.
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Contact us at: totalsurveydesign@gmail.com
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