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October 28, 2025 37 mins

Is your healthcare practice struggling to convert website visitors into booked appointments? You might be making a critical mistake in your online marketing message.

In this powerful episode of Trust Driven Insights, host Josh Sadderly is joined by Genevieve Drummond (Gen Drummond), Founder of Hummingbird Clinical Consulting. Genevieve shares the keys to growing a thriving, high-conversion practice and reveals what practitioners often overlook.

Key Takeaways from the Interview:

  • The Patient Mindset: Patients are searching for a "solution to a symptom." If you're not immediately addressing this on your website, you've lost them.
  • The Conversion Killer: The difference between a simple, pretty website and a "lead generating website," and why investing in the latter is critical.
  • Fixing the Foundation: How to determine if your practice has a "systems problem" or a "people challenge"before dumping more money into ads.
  • Building Trust: Low-cost ways to build patient trust before they even step into your office (including team training and environment tips).

If you're a clinic owner, chiropractor, or any healthcare provider looking to transform your practice from "drowning" to "thriving," this episode is your essential guide.

Resources Mentioned:

Thanks for tuning in to Trust Driven Trivia – where healthcare knowledge meets a fun, competitive twist! If you enjoyed the episode, be sure to subscribe, leave a review, and share with fellow healthcare enthusiasts. Stay connected and dive deeper into the world of healthcare insights at trustdrivencare.com. Join us again next week for another round of fast-paced, research-driven trivia—because every fact counts in the game of healthcare! Learn more at https://trustdrivencare.com/

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