Trust Networks - The Whyze Podcast

On this episode of the Off Script Podcast by Cyberwhyze: Steve Soderberg, a Senior Marketing Manager at Lenovo, talks about enterprise video content driving 1600 leads in 30 days, past interactive trade show experiences that drove $30M in revenue, AI-translated expert video content empowering geomarketers, and more.

This conversation reveals the exact tactics Fortune 500 companies need to meet buyers where they actually consume info...

“We don't need more tactics in cybersecurity. We have enough tactics. We need strategy." CyberSynapse founder Dani Woolf joins the Cyberwhyze “Off Script” podcast to dissect why Series B+ companies are hemorrhaging millions on unvalidated growth strategies while their buyers evaluate vendors on completely different criteria.

Chapters:00:19 - 01:09 - RSA 2025 conference setting and introductions01:45 - 03:06 - Dani's selective approa...

Maria Velasquez, co-founder of the Cybersecurity Marketing Society, joins the Cyberwhyze "Off Script" podcast to talk about building a 4,000-member global community from cold LinkedIn DMs to international meetups in Paris and London.

Maria shares her transition from corporate marketing to full-time entrepreneurship, discussing the unique challenges of monetizing a free membership community through sponsors and partnership...

We sat down with Luke Wilwerding, VP of North America Sales at Elo Touch Solutions, for an in-depth conversation about how enterprise Android is revolutionizing commercial retail and hospitality technology. Luke has been with Elo for 20 years and has witnessed every major transformation in the industry.

This conversation covers everything from Elo’s pioneering work in enterprise Android over a decade ago to their current mobile ...

In this episode of the Off Script Podcast by Cyberwhyze, Gladdy Von shares how he built a $30M division without traditional credentials, became a top sales performer using marketing principles, then walked away from peak earnings to travel the world solo.

Now joining Cyberwhyze, he reveals why most B2B companies have sales and marketing misalignment.

What You'll Learn:

-Why "sales is a function of marketing, not a se...

"Most people think product marketing is just about sales enablement, but in reality, it's about translation—taking technical complexity and turning it into a compelling, human story that actually drives demand."

Scott McCollum, Director of Product Marketing at Blue Mantis, joins the Cyberwhyze BrandGen Podcast to break down the art and science of positioning cybersecurity solutions in a crowded market.

🕒 Chapte...

"The biggest problem is just being overwhelmed by everything that comes into it. But today I walked in to a studio that was already put together. I just had to sit down and just talk, and that made it easier for me." - Gabe Gomez on breaking through his own video marketing hesitation after 15+ years in traditional sales.

Most sales leaders struggle to transition from traditional outbound methods to modern video marketing, but Gabe h...

“Video content allows you to control the tone and excitement of your message. People connect more deeply when they see and hear you, making your message more impactful.” - Tricia Howard on leveraging video to humanize cybersecurity marketing.

In this episode of the Cyberwhyze Brand en Podcast, we are joined by Tricia Howard, a top 35 Female Cybersecurity Social Media Influencer and fine arts evangelist known online as Tricia kicks ...

“But the moment you go on video, then people actually get a sense of how you hold yourself, the tonality that you use, how you come across, and people actually connect, because we're emotional beings, you're breathing vitality now.” Jamal Ahmed the “King of Data Protection” On the key differentiators on how he grew his linkedin following to over 26,000 unique followers. Most people can’t find a dedicated audience on LinkedI...