Enterprise Video Content Marketing & Virtual Trade Show Booths - Podcast w/ Steven Soderberg, Lenovo
On this episode of the Off Script Podcast by Cyberwhyze: Steve Soderberg, a Senior Marketing Manager at Lenovo, talks about enterprise video content driving 1600 leads in 30 days, past interactive trade show experiences that drove $30M in revenue, AI-translated expert video content empowering geomarketers, and more.
This conversation reveals the exact tactics Fortune 500 companies need to meet buyers where they actually consume information.
Key Topics Covered:-How to generate 1,600+ qualified leads in 30 days using video content-Virtual trade show booth strategies that actually drove revenue-Scaling video production with MDFs and alliance partners like Intel, AMD, and Nvidia-AI translation technology for global content distribution-Ungated content strategies that build trust instead of triggering spam-Internal approval processes for video initiatives at enterprise companies
TIMESTAMPS:00:00:00 - Introduction and Partnership Background00:02:28 - Steve's Career Journey: From Sales to Marketing Innovation00:04:21 - Interactive Trade Shows while at Comstor00:06:25 - $30M Revenue Generation Through Road Shows00:07:28 - Pandemic Impact and Virtual Booth Innovation00:09:50 - Risk-Taking and Early Technology Adoption00:11:28 - Security Industry Focus and Market Opportunities00:12:26 - The Video Marketing Light Bulb Moment at Lenovo00:14:05 - Intel Go Big Project00:16:08 - Content Strategy Development and SME Workshops00:17:28 - Trade Show Content Capture and Internal Buy-in00:19:35 - 1,600 Leads in 30 Days: The BrightTalk Success Story00:22:46 - Ungated Content Strategy and Buyer Journey Reality00:25:16 - Top of Funnel vs Bottom of Funnel Investment00:27:11 - AI Translation Technology and Global Content Scaling00:29:30 - Building Internal Champions and Agency Relationships00:31:22 - Video Marketing Education and Team Restructuring00:33:01 - Advice for Enterprise Marketing Leaders00:35:13 - Trade Show Content Capture: The Good, Bad, and Ugly00:37:19 - High-Quality, Fast, Affordable Video Production00:39:05 - Final Advice for Aspiring Marketing Innovators
Learn more at: https://cyberwhyze.com
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