10 - Rooted in Legacy, Driven by Change with Stephanie Luster, President of Essations Incorporated

Family Legacy and Entrepreneurial Roots
In this episode, Joanne chats with Stephanie Luster, president of Essations Incorporated—a multifaceted manufacturer serving professional stylists and consumers in the textured hair space. Stephanie reflects on growing up in a family business, watching her parents build from the ground up, and how those early experiences—and doing the small things first—laid the foundation for future success as a second-generation leader.

Building a Brand with Purpose
Stephanie unpacks the truth about launching beauty products, offering real talk on contract manufacturing, product development, and defining your own version of success. She shares the inspiration behind the Naked line and how staying tuned in to shifting trends helped the brand evolve and stay relevant in a fast-changing industry.

Finding Balance and Staying Grounded
From managing her roles as a stylist, entrepreneur, and mom, to staying hands-on in the lab, Stephanie offers insight into balancing it all. Her love for transformation and precision fuels her process, showing how she honors her legacy while boldly shaping what’s next.

Connect with Stephanie Luster: @StephanieLuster (FB), @stephaniejluster

 (IG)

Checkout Essations Incorporated: www.Essations.com, @Essations (FB), or @essations (IG)

Chapters
04:40 The Legacy of Family Business in Beauty
07:36 Growing Up in the Beauty Industry
10:33 Navigating Change and Personal Growth
13:28 Understanding Contract Manufacturing
16:20 Building a Brand in the Beauty Industry
20:24 The Journey of Compounding and Product Development
25:53 The Birth of the Naked Brand
32:35 Transformative Hair Care and Personal Connections
35:57 Family Legacy and Future Aspirations

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