A Love Story Rooted In Passion And Purpose
In this special episode, Joanne is joined by her husband, co-founder, and CEO of Innersense™ Organic Beauty, Greg Starkman. Together, they share their personal and professional journey—from Greg’s early days sweeping salon floors and learning from industry icons to the serendipitous way their paths crossed and ultimately intertwined. You’ll hear how Greg had his eye on Joanne from the very beginning, even boldly telling her parents he would one day marry her—long before she realized his feelings. Their story is filled with charm, fate, and a shared devotion to beauty and each other.
The Grit Behind The Glamour
As they celebrate 30 years of marriage and 20 years in business, Joanne and Greg open up about the real work behind their success. They reflect on the grit it took to launch Innersense™, the challenges of staying aligned as business partners, and the balance of maintaining their marriage while building a brand. Greg shares his early vision for the company, his hands-on experience in the beauty industry, and the relentless perseverance that carried them through uncertain times. If you’ve ever wondered what it truly takes to build something lasting with a partner, this conversation offers an honest and heartfelt look inside.
Leading With Heart And Vision
With humor, vulnerability, and a dose of astrology, this episode peels back the curtain on a dynamic partnership that has grown through decades of life and leadership. Greg’s deep loyalty, resistance to small talk, and passion for meaningful connection reveal the man behind the title. As you listen, you’ll discover how he and Joanne continue to guide Innersense™ with a mission centered on people, planet, and purpose. You’re invited into an authentic and inspiring conversation about love, legacy, and leading with your heart.
Connect with Greg Starkman on LinkedIn @GregStarkman or Instagram @gregstarkman
Chapters
00:00 Introduction and Celebrations
02:53 Greg's Journey into Beauty
05:59 Love Story: How They Met
11:43 Building Innersense Organic Beauty
19:38 Marriage and Business Dynamics
25:32 Advice for Couples in Business
29:33 Reflections on Success and Purpose
Let’s chat! podcasts@innersensebeauty.com
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https://www.instagram.com/innersensepro/
https://www.facebook.com/InnersenseOrganic/
https://www.youtube.com/c/InnersenseOrganicBeauty
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