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May 12, 2025 59 mins

Get in touch with Turjo and the team by heading over to 317advisory.com and booking a consultation today.

On this episode of Turjo Talks, host Turjo Wadud speaks with Erik Sheinkop, CEO of The Desire Company, a platform connecting brands with experts for authentic product information. Erik shares his journey from building a major music community and working with Coca-Cola to his current focus on expert-driven content that enhances the shopping experience. They discuss the company's unique approach, prioritizing expertise over influence, and Erik's valuable insights on entrepreneurship and team building.

Connect with Eric Sheinkop:
https://linktr.ee/EricSheinkop?utm_source=linktree_profile_share&ltsid=5745e1ad-d886-4b72-b54a-9e608ec46ae2


Turjo Talks is a podcast that empowers small to medium-sized business owners and investors with actionable insights on leveraging assets, strategic growth, and maximizing business exits. We will be having conversations with folks at various stages of the business growth cycle, from those having seen many businesses grow as well as those doing it for the first time.

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About Turjo Wadud:

Turjo Wadud is the CEO of 317 Advisory Group, which provides consulting and transaction services to scale and optimize businesses. He has been an entrepreneur all his life and is familiar with every stage of a business, from mopping floors to make ends meet to raising $3b+ in capital throughout his career.

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317 Advisory Group: https://317advisory.com/
About Me: https://about.me/turjowadud
LinkedIn: https://www.linkedin.com/in/turjo-wadud-1852bb340/
Find us on all platforms: https://linktr.ee/turjotalks

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