In this episode of 2 Cans and a String, we sit down with Alex Fordham, Managing Director of MetalPackager.com – one of the industry’s leading digital publications dedicated to metal packaging.
Alex brings a unique perspective on how media plays a crucial role in niche verticals like ours. We dive into the evolution of industry coverage, the growing importance of engaging with different media consumption behaviors and how to best reach audiences.
From the challenges of staying unbiased in a tight-knit industry to the opportunities that come with digital publishing, this conversation uncovers what’s really happening behind the headlines. Whether you're a supplier, decorator, or brand manager, this episode is a must-listen for anyone who wants to better understand how media can shape, elevate, and even disrupt the world of metal packaging.
Grab your headphones and join host Samuel Courtney for an insightful discussion on the power of press, purpose-driven content, and why every can—and every company—has a story worth telling.
www.metalpackager.com
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Until next time, Keep those lines running and the ink flowing!
www.metaldecorators.org
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