In Episode 9 of Unpackaged Goods, we unpack Anheuser-Busch's $700 million acquisition of BeatBox Beverages – a surprisingly rational 2.8x revenue multiple that signals discipline returning to CPG M&A. Plus, Suja Life's bold IPO filing tests whether Wall Street is ready for another juice story (spoiler: they better have a platform pitch).
Then we dive into the great fund raising bonanza of 2025:
- Monogram Capital: $350M for Fund III ($1.75B AUM)
- Prelude Growth: $600M after scoring exits from PHLUR and 8Greens
- Why every fund is suddenly flush with LP capital again
- What this means for CPG valuations going forward
Other stories this week:
- Perelel raises $27M from Prelude for women's health expansion
- BUILT opens second Utah factory, creating 500 jobs
- BUM Energy's 800% growth and talent raid from Liquid Death
- YETI's puzzling $38M acquisition of Helimix shaker bottles
- Oddity launches telehealth dermatology platform Methodiq
- BellRing Brands delivers 16% growth in Q4
From rational exits to loaded funds to actual factory construction, this episode explores why CPG's adults are finally back in charge.
Listen on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
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