In this episode of The War Pony Podcast, Cassidy Honne sits down with Bailey Bryson, the mastermind behind the Non-Horse Incentive and Open Horse Incentive — two groundbreaking programs reshaping the barrel racing industry. A top-level barrel racer herself, Bailey saw a gap in the sport and seized the opportunity to create a platform that rewards riders and horses often overlooked in traditional incentives.
From competing in the arena to developing innovative apps, Bailey shares her journey of identifying an underserved market and turning an idea into a game-changing reality. She breaks down how the incentives work, the challenges of bringing a tech-based solution to the western performance industry, and the impact these programs are having on riders at all levels.
We also dive into industry trends, the evolution of the sport, and what the future holds for barrel racing as technology and opportunity collide.
Bailey’s story is one of entrepreneurial spirit, passion for the sport, and a relentless drive to create opportunities where none existed before. Whether you’re a barrel racer, entrepreneur, or simply a fan of innovation in the western world — this episode will leave you inspired to chase down your own wild ideas.
Tune in to hear how one cowgirl is changing the game — one app at a time.
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Today's episode is sponsored by
ROCKIN’ TLC FARMS
Welcome to the 𝙒𝙄𝙇𝘿 𝙒𝙀𝙎𝙏.
This is The 𝙒𝘼𝙍 𝙋𝙊𝙉𝙔 𝙋𝙊𝘿𝘾𝘼𝙎𝙏 where we are your 𝙏𝙍𝘼𝘿𝙄𝙉𝙂 𝙋𝙊𝙎𝙏 for all upcoming productions, connections, and tricks of the trade.
I am your 𝙃𝙊𝙎𝙏, Cassidy Honne 𝘽𝙍𝙄𝙉𝙂𝙄𝙉𝙂 West Texas to 𝙔𝙊𝙐.
I am a Wife, Mom, Business- Woman, Holistic Equine Therapist, and Team Roper.
Relax and watch the 𝙎𝙐𝙉𝙎𝙀𝙏 as we 𝙃𝙄𝙂𝙃𝙇𝙄𝙂𝙃𝙏 events, consult on business, share knowledge of the industry, and talk to the 𝙇𝙀𝙂𝙀𝙉𝘿𝙎 and the rising 𝙎𝙏𝘼𝙍𝙎 of our community.
Join the 𝙏𝙍𝙄𝘽𝙀 and make War Pony your 𝙊𝙉𝙀 𝙎𝙏𝙊𝙋 𝙎𝙃𝙊𝙋 for all things in West Texas.
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