Reining in the Digital Age: Inside Big Sky Horse Sales with Crystal Andersen

In this episode of The War Pony Podcast, we sit down with Crystal Anderson, powerhouse horsewoman and owner of Big Sky Horse Sales. Known for her sharp eye and unwavering standards, Crystal has built one of the most respected online horse sale platforms in the West. Together, we dive into how the world of horse sales has evolved—from traditional sale barns and auction rings to virtual bidding and curated online catalogs.

Crystal shares her journey into the digital sales arena and unpacks how online horse sales have reshaped the industry, creating more reach, more accountability, and a bigger spotlight on quality. She walks us through the meticulous behind-the-scenes process that goes into prepping each horse for sale—from vet checks and marketing shoots to seller education and buyer transparency.

We also talk about the kind of horses she seeks out—good-minded, well-started, and ranch-tested—with a strong emphasis on honesty and suitability. Crystal opens up about how she maintains trust and quality control in a space that can be tricky to navigate, explaining how she vets both horses and sellers to uphold the Big Sky brand.

This conversation is a must-listen for anyone in the horse business—from trainers and breeders to weekend riders—offering real insight into the grit, grace, and grit it takes to run a top-tier sale in today’s digital landscape.

Highlights include:

•How Big Sky Horse Sales ensures buyer confidence online

•What traits Crystal looks for in a sale horse

•The growing demand for well-rounded ranch and family horses

•Crystal’s approach to seller relationships and long-term reputation

•The rise of digital sales and the future of horse marketing

Check Out The Socials Here

WEBSITE

FACEBOOK

Saddle up and hit play—this one’s packed with wisdom, stories, and straight talk from a woman who’s changing the game, one good horse at a time.

Connect with War Pony Co.

𝙒𝘼𝙍𝙋𝙊𝙉𝙔.𝘾𝙊

𝙏𝙄𝙆𝙏𝙊𝙆 

𝙔𝙊𝙐𝙏𝙐𝘽𝙀 

Welcome to the 𝙒𝙄𝙇𝘿 𝙒𝙀𝙎𝙏.

This is The 𝙒𝘼𝙍 𝙋𝙊𝙉𝙔 𝙋𝙊𝘿𝘾𝘼𝙎𝙏 where we are your 𝙏𝙍𝘼𝘿𝙄𝙉𝙂 𝙋𝙊𝙎𝙏 for all upcoming productions, connections, and tricks of the trade.

I am your 𝙃𝙊𝙎𝙏, Cassidy Honne 𝘽𝙍𝙄𝙉𝙂𝙄𝙉𝙂 West Texas to 𝙔𝙊𝙐.

I am a Wife, Mom, Business- Woman, Holistic Equine Therapist, and Team Roper.

Relax and watch the 𝙎𝙐𝙉𝙎𝙀𝙏 as we 𝙃𝙄𝙂𝙃𝙇𝙄𝙂𝙃𝙏 events, consult on business, share knowledge of the industry, and talk to the 𝙇𝙀𝙂𝙀𝙉𝘿𝙎 and the rising 𝙎𝙏𝘼𝙍𝙎 of our community.

Join the 𝙏𝙍𝙄𝘽𝙀 and make War Pony your 𝙊𝙉𝙀 𝙎𝙏𝙊𝙋 𝙎𝙃𝙊𝙋 for all things in West Texas.