We All Look Alike

Joyce returns one month after the birth of her son Tycho to share the raw, beautiful reality of new motherhood. She and Han talk through the intensity of labor, the support of doulas, and what it’s like to balance parenthood with running a small business. Joyce opens up about “mom brain,” the pressures of keeping Goodies alive, and the exciting but challenging road to opening a second location. They swap stories about community, ne...

In this episode, Han and Joyce sit outside and get real about what it means to raise a baby and a business at the same time. They unpack the emotional weight of pregnancy, letting go of control, and building a small business with intention.

Then, they dive headfirst into the world of elitism in food, the quiet violence of cultural appropriation, Orientalism in antique stores, and why MSG is not your enemy.

It’s vulnerable, funny, a...

Han and Joyce get brutally honest about the chaos of running small businesses, the hidden economics behind markets and pop-ups, and why accepting a compliment can feel harder than any service rush.

They share vulnerable stories of burnout, picking yourself up (again and again), and the scrappy realities no one posts about. From bed-rotting afternoons and chicken therapy to unexpected mentorship moments and learning to surrender,...

Joyce and Han are back, mid-May, mid-chaos, mid-contemplating mortality. In this episode, they talk through what it means to build something that lasts while still paying the bills. They reflect on burnout, unsolicited advice, running face-forward brands, and how the scariest parts of growth often come with the biggest shifts. Also: Yelp elites, the labubu phenomenon, and whether or not we’re all just “damaged Asians” doing our bes...

Joyce and Han get personal in this one. From the chaos of moving a food cart to the slow-burn exhaustion of being visible all the time, they talk dating as small business owners, what it means to be “off-brand” Asian, and how parasocial weirdness can mess with your head. They unpack generational trauma, Korean parent dynamics, therapy taboos, and what it's like to build a life in Portland while still feeling like an outsider.

I...

Joyce and Han get real about what it takes to keep going when the math doesn’t add up, but the mission still matters. From moving carts and pandemic pivots to burned-out bodies and family expectations, this episode is a deep dive into the emotional cost of doing it your way.

Han opens up about going broke, and how Kim Jong Grillin brought his life back from the edge. Joyce shares how a failed beverage startup and an underground plan...

In the debut episode of We All Look Alike, Joyce and Han dive into their journeys as Asian American small business owners in Portland. They share honest reflections about isolation, resilience, generational expectations, perceptions of success, and what it really means to build a business from scratch. From kimchi misunderstandings to navigating social media and forging community bonds, this is a real conversation about finding you...