Shampoo Myths & Marketing Lies: Disrupting Dirty Haircare with MASAMI Founder Lynn Power

EP 10. Former ad exec turned clean beauty pioneer Lynn Power joins Well Done to share her unfiltered journey from leading the launches of the world's most iconic beauty brands, to building the mission-driven haircare brand, MASAMI. We dive into how cancer changed her relationship with wellness and business, what it means to be truly “clean” in an industry riddled with greenwashing, and how her platform the Power Beauty Collab is creating a space for indie clean beauty brands to learn and support each other.

In this episode, you'll learn:

• What inspired a former ad agency CEO to walk away and launch a clean beauty brand
• The toxins lurking in your haircare, and why clean haircare is more than a marketing trend
• The hero ingredient in MASAMI's formula that also has cancer-fighting properties
• What beauty consumers need to know to avoid greenwashing and shop smarter
• Lynn’s honest take on entrepreneurship, burnout, and building community after a life-changing diagnosis
• How the Power Beauty Collab is changing the indie beauty landscape

Resources from this episode:

• MASAMI Haircare
• Instagram: @lovemasamihair
• Power Beauty Collab (previously Conscious Beauty Collective)
• Instagram: @powerbeautycollab
• Think Dirty App
  
  

Guest Bio

Lynn Power is the founder of MASAMI, a clean premium haircare brand powered by the Japanese ocean botanical Mekabu, and the visionary behind the Power Beauty Collab, a growing retail platform for indie beauty and wellness brands. With decades of experience in advertising—having worked with major haircare brands like L’Oréal and Nexus —Lynn left the corporate world to build something radically different. Her journey took a personal turn when she was diagnosed with stage three breast cancer, deepening her commitment to health, sustainability, and purpose-driven entrepreneurship. Today, Lynn champions clean beauty and supports fellow founders in creating products that are as ethical as they are effective.

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