Episode 1: From PhD to Purpose-Driven Marketing: How I Got Here + What to Expect from Wellness Marketing 101

Welcome to the very first episode of Wellness Marketing 101! I’m Boryana—a marketing professor, mom of three, health and wellness enthusiast, and founder of Black Sea Advanced Marketing Solutions. In this episode, I share the deeply personal and professional journey that led me from Sofia, Bulgaria to launching my own purpose-driven marketing coaching business in the U.S.

You’ll hear about how I navigated higher education as an immigrant, found my calling in marketing education, and why I’m on a mission to help health and wellness businesses grow authentically. I’ll also give you a glimpse into what this podcast will cover and how it can support you—the small business owner—on your path to sustainable, value-based growth

What You'll Learn:

• My origin story: From Bulgaria to becoming a U.S. marketing professor and solopreneur
• How a chance suggestion led me to pursue a PhD in Marketing
• The role of mentors, resilience, and intuition in choosing a career path
• Why I left corporate dreams behind to embrace education and entrepreneurship
• How motherhood changed the way I view marketing and influenced my business philosophy
• What “marketing done right” really means for wellness brands
• The mission behind Black Sea Advanced Marketing Solutions
• A preview of the actionable, organic marketing strategies I’ll share in future episodes

Connect with Me:

• 💼 https://www.blackseaams.com/
• 📸 Instagram @blackseams
• 🎓 LinkedIn