Episode 12 Building a brand-aligned team: the importance of training your employees about your brand values as you scale your business

In this episode, I tackle an often overlooked but crucial topic: the difference between internal and external branding—and why both are essential for solopreneurs and growing teams alike.

 

What You’ll Learn:

• What internal branding actually means and how it influences the customer experience
• Why training employees in brand values prevents future crises
• How to build a consistent brand reputation from the inside out
• Real-world brand backlash examples (like United Airlines) and what small businesses can learn from them
• How solopreneurs can prepare now to scale with integrity and brand alignment

 

 Key Takeaways:

• Internal branding = culture and training. It ensures your team delivers experiences aligned with your values.
• A poorly trained employee can cause massive brand damage—even outside of work hours.
• Proactive internal branding helps avoid costly mistakes and builds long-term trust with customers.
• Even if you're a team of one now, set the foundation early for consistent brand delivery as you grow.