In this episode, I sit down with digital marketing specialist and entrepreneur Sarah DeGeorge, who shares her candid journey from burnout to boundaries and why authenticity is the secret sauce in small business marketing.
We discuss:
- Why knowing yourself is the foundation for good marketing
- The hidden marketing power in your personality and story (yes, this includes YOU!) How Sarah helps clients uncover their unique selling proposition (USP)
- The importance of starting with a strategy audit (and why skipping it is a huge mistake)
- Red flags she looks for when choosing clients and how she enforces her non-negotiables
- The dangers of copying competitors and why your audience wants the real YOU
- How to avoid spreading yourself too thin across social media platforms
- The mindset shift entrepreneurs need when facing rejection, setbacks, or slow periods
Connect with Sarah:
Website: www.sarahdegeorge.com
Instagram: @sardgeorge
LinkedIn: Sarah DeGeorge
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