Episode 2 Why I Started This Podcast for Wellness Entrepreneurs

In this episode of Wellness Marketing 101, I dive into the why behind launching my business and this podcast. I share my mission to support purpose-driven health and wellness entrepreneurs and explain why marketing should empower—not manipulate—your audience. Discover how value-driven strategies can set your brand apart in a saturated market, and why understanding your “why” and your ideal customer is the foundation of your business.

What You’ll Learn:

• Why I started Black Sea Advanced Marketing Solutions
• The shift from manipulative marketing to values-based connection
• What the #CancelKelloggs movement teaches us about modern consumers
• The importance of building a solid marketing foundation before diving into tactics
• How to identify and communicate your brand’s value proposition
• Why knowing your ideal customer is critical to your success
• The analogy of marketing like building a house—start with the foundation

Connect With me:

• 📧 Email: [e-mail]