November 27, 2024 • 10 mins
Challenges and opportunities does MrBeast face in expanding his brand beyond YouTube
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey everyone, welcome back.
(00:01):
You know Mr. Beast, right?
Well, it seems like he might be about to make a big move.
Oh yeah.
Maybe even ditch YouTube completely.
Wild rice.
Totally.
We're diving into his chat with Colin and Samir today
and wow, he gets real about the ups and downs he's facing.
Yeah, he really does lay it all out there.
(00:22):
Okay, so first up, let's talk about fame
because he doesn't sugarcoat it at all.
Right, like he's straight up about how tough it can be.
He even said something like he has a mental breakdown
every other week just from dealing with fans.
Seriously, wow, that's intense.
It is, but it kind of makes sense, right?
Like he's built this huge audience,
millions and millions of people.
For sure, and he's really good at what he does.
(00:42):
Exactly, but that kind of success, it comes with a price.
Yeah.
You know, you're always on
even when you just want to be normal.
I can't even imagine.
And he actually told this story about going to Walmart,
which I thought was so relatable.
Oh yeah, why hasn't?
So it used to be like the occasional fan
would ask for a picture.
No big deal.
Right, just part of the gig.
But now it's like a mob scene.
(01:02):
Yeah.
He gets completely swarmed.
It's that parasocial relationship thing, you know.
Oh yeah.
Explain that, basically it's this illusion of intimacy
that fans develop with celebrities,
like they actually know them personally.
Right, like they're friends.
Exactly, and for someone like Mr. Beast,
who's all about being authentic
and connecting with his audience,
(01:22):
that line gets super blurry.
Yeah, it must be tough to separate your public persona
from your real life.
Definitely, and for a lot of celebrities,
that can be incredibly stressful.
It makes you think,
is all the fame and money really worth it?
That's the million dollar question, isn't it?
But okay, so he's not just complaining about his problems.
He's actually trying to evolve his content, you know.
(01:45):
Move beyond those simple challenge videos.
Totally, like you can see him experimenting
with different formats.
Yeah, like that $1 versus billion dollar yacht video.
Oh yeah, I loved that one.
Remember how he didn't do a typical tour of the yacht?
He just let his friends explore it organically.
And their reactions were priceless.
Exactly, it felt so much more real and authentic.
I think audiences are craving
(02:06):
that kind of genuine connection.
For sure, it's not just about spectacle anymore.
People wanna see the human side of things.
And that's a challenge for any creator
who's trying to grow their brand
without losing that personal touch.
He even admitted that he wants more competition on YouTube.
Wait, really?
I thought he was already at the top.
Right, but he actually said he thrives on competition.
(02:26):
It pushes him to be better.
I guess it makes sense, like iron sharpens iron.
And he's not just talking either.
He's actually super competitive in real life too.
Oh, I believe it.
Remember how he mentioned wanting to challenge Colin
to a basketball game?
Uh-huh, yeah, that would be epic.
But it does make you wonder,
like where does he even find someone
who can keep up with him?
Right, he's on another level.
(02:47):
Okay, so another thing he talked about
was being frustrated with YouTube's business model.
That's interesting, what's he unhappy about?
Well, even with his videos
getting hundreds of millions of views,
he said brand deals just aren't cutting it anymore.
Really?
But that's like every YouTuber's dream.
I know, right?
But it highlights this growing problem
in the creator economy.
Like what?
(03:09):
Platforms like YouTube,
they make most of their money from ads.
Right.
But for creators who are producing these
big budget, high quality videos,
ad revenue just isn't enough.
That makes sense.
So he's looking for other ways to make money
and that's where Feastables comes in.
His chocolate company.
Exactly.
It's a really smart move on his part
(03:29):
because it gives him more control.
Control over what?
Over his revenue stream and his message.
He's not just relying on sponsors anymore,
he's building his own brand.
That's a huge power move.
It is.
And it integrates seamlessly into his videos too.
Like it feels natural when he promotes it.
Totally, because it's already part of his world.
He's creating this whole ecosystem around his brand.
(03:51):
So smart.
And it allows him to reach audiences
in new and interesting ways.
Plus, you know, chocolate is delicious.
Who doesn't love chocolate?
Okay, but get this.
He also hinted at something even bigger.
A game show with like unprecedented scale and prizes.
Whoa, seriously.
Think like Squid Game level production,
but unscripted.
That would be insane.
(04:11):
I know, right?
And that takes him way beyond short YouTube videos.
Totally, he's talking about long form episodic content.
Which is a whole different ball game.
Exactly.
Which shows he's not just trying to replicate
his YouTube success on other platforms.
Right, he wants to innovate, disrupt,
create something totally new.
It's a bold move.
But if anyone can pull it off, it's MrBeast.
(04:33):
True.
But it does raise some questions like,
can he maintain that same level of creativity and energy
as he moves to this more complex production model?
And can he find an audience
who's willing to follow him on this journey?
Those are the big unknowns.
Right, exactly.
And that's what makes this whole thing so fascinating
to watch, and it's like he's trying to figure out
how to appeal to a wider audience
without alienating his core fans.
(04:56):
Right.
It's a tough balance.
Yeah, I feel like.
And speaking of appealing to a wider audience,
remember he brought up that whole Beastify phenomenon?
Oh yeah, all those copycat creators.
This is kind of flattering, but also a little worrying.
In what way?
Well, it raises questions about originality on YouTube.
Right, like is everyone just chasing the same trends?
You know, are we losing something special
(05:16):
when everyone's trying to be the next MrBeast?
What do you think?
I watch a ton of YouTube, do you think it's a problem?
Honestly, I'm not sure.
But it's definitely something to think about.
For sure.
But what's interesting is that MrBeast seems to be aware
of this whole copycat thing.
Jolie, what did he say?
He talked about how he's trying to push himself creatively
to come up with new ideas and formats.
(05:38):
To stay ahead of the curve.
Exactly, like that ages one, 100 compete video,
remember that one?
Oh yeah, that was wild.
It was such a logistical nightmare, but he pulled it off.
And the challenges were so unique.
Totally, he's not afraid to challenge his audience
to make them think.
And his audience trusts him to deliver something
entertaining and engaging.
Yeah, he's built that trust over years
(06:00):
of consistently putting out great content.
He's a master storyteller.
He even talked about how he approaches storytelling
differently depending on the video.
Like what do you mean?
Sometimes he wants a clear narrative arc,
like in the one 100 video.
Other times it's more about capturing a shared experience
like in the yacht video.
I see, so he's tailoring his approach
to fit the theme and format.
(06:21):
Exactly.
And that kind of flexibility is going to be crucial
as he expands his brand beyond YouTube.
I bet he's already thinking about how to translate
his storytelling skills to other platforms.
Oh, for sure.
He's always thinking a few steps ahead.
Like a chess grandmaster.
And speaking of adapting to different platforms,
he told this funny story about condensing
what would have been a full length YouTube video
(06:43):
into a quick short.
Oh yeah, what was it about?
Someone flying to Paris just to buy him a baguette.
Ha ha, no way.
It's hilarious.
But it also shows how he's constantly
experimenting with different formats to see what works.
He's a master of the short form game.
And he knows how to leverage those different platforms
to his advantage.
Like how?
He even joked about wanting to see those cringe violent
(07:04):
subtitles on his videos when they get shared on TikTok.
Ha ha ha, that's so him.
He knows how to make his content go viral,
even when he's not directly involved.
He's embracing the chaos.
But OK, even with all his excess in strategic thinking,
he's still hitting a wall with YouTube's business model.
What do you mean?
He's just not making enough money from brand deals,
(07:25):
even with his massive viewership.
Wow, that's crazy to think about.
I know.
It shows how even the biggest YouTubers are
struggling to make ends meet.
And that's where Feastables comes in.
His chocolate company.
Exactly.
It's not just a side hustle.
It's a way for him to take control
of his income and his message.
Right, he's not beholden to sponsors anymore.
(07:46):
He's building his own empire.
And the best part is it fits so naturally into his content.
Totally.
It doesn't feel forced or awkward
when he promotes Feastables.
Because it's genuinely part of his brand.
It's like a win-win for him and his audience.
And honestly, the chocolate looks delicious.
Yeah, I've heard good things.
But it's not just about selling chocolate.
It's about something bigger.
(08:06):
Like what?
He's building a brand that's about impact
community shared values.
It's pretty inspiring to see someone
with his level of success using their platform for good.
Totally.
He's not just chasing money.
He wants to make a difference.
And that brings us back to that big question.
What's next for MrBeast?
He's conquered YouTube.
(08:27):
He's building a successful business.
He's hinting at even more ambitious projects.
Where does he go from here?
Yeah, that's the big question, isn't it?
What's next for MrBeast?
He's got this drive, this need to keep pushing the limits.
Like he's not content with just being the king of YouTube.
Exactly.
And get this, he even mentions starting a new channel
where he doesn't even show his face or use his voice.
(08:48):
Whoa, seriously?
Yeah, it's wild, right?
But he's so confident in his understanding of the algorithm.
He thinks he can make any channel successful.
That's what he said, just by applying
his knowledge of content creation.
He's like the ultimate YouTube mastermind.
It makes you wonder if he's onto something
that the rest of us haven't figured out yet.
Maybe he has.
Yeah.
(09:08):
But he also understands it's not just about algorithms
and tricks.
Right.
It's about connecting with people.
On an emotional level?
Yeah, exactly.
Making them feel something.
And he's always analyzing his videos, you know?
Oh, yeah.
He's obsessed with the data.
Trying to figure out what works, what doesn't.
Constantly refining his approach.
He's a perfectionist.
But it pays off.
Look at his success.
It's inspiring to see someone so dedicated to their craft.
(09:32):
It's a reminder that hard work and a willingness to experiment
can really take you far.
So we've talked about the challenges MrBeast is facing.
But what about the opportunities?
Oh, yeah.
Tons of opportunities.
Where could all of this lead him?
Well, he's already hinted at some pretty big goals.
Like what?
Feastables is just the start.
He's talked about expanding into other product categories,
(09:53):
maybe even creating his own streaming platform.
Wow, that's ambitious.
And that game show idea.
If he can pull that off, it could be massive.
It's mind blowing to think about.
Imagine a game show with MrBeast's level of production
and creativity.
It would be unlike anything we've ever seen.
It could completely change the game.
One thing's for sure.
MrBeast is a visionary.
(10:14):
He's not afraid to dream big.
And he has the talent, the drive, and the resources
to make those dreams a reality.
It's going to be exciting to see what he does next.
So there you have it, our deep dive
into the world of MrBeast and the challenges
and opportunities he's facing as he takes
his brand to the next level.
What an adventure.
It's a wild ride for sure.
(10:35):
And it's only just beginning.
Thanks for joining us on this deep dive, everyone.
Until next time.
Keep an eye on MrBeast, because who knows
what he'll come up with next.
Hey everyone, welcome back.
(00:01):
You know Mr. Beast, right?
Well, it seems like he might be about to make a big move.
Oh yeah.
Maybe even ditch YouTube completely.
Wild rice.
Totally.
We're diving into his chat with Colin and Samir today
and wow, he gets real about the ups and downs he's facing.
Yeah, he really does lay it all out there.
(00:22):
Okay, so first up, let's talk about fame
because he doesn't sugarcoat it at all.
Right, like he's straight up about how tough it can be.
He even said something like he has a mental breakdown
every other week just from dealing with fans.
Seriously, wow, that's intense.
It is, but it kind of makes sense, right?
Like he's built this huge audience,
millions and millions of people.
For sure, and he's really good at what he does.
(00:42):
Exactly, but that kind of success, it comes with a price.
Yeah.
You know, you're always on
even when you just want to be normal.
I can't even imagine.
And he actually told this story about going to Walmart,
which I thought was so relatable.
Oh yeah, why hasn't?
So it used to be like the occasional fan
would ask for a picture.
No big deal.
Right, just part of the gig.
But now it's like a mob scene.
(01:02):
Yeah.
He gets completely swarmed.
It's that parasocial relationship thing, you know.
Oh yeah.
Explain that, basically it's this illusion of intimacy
that fans develop with celebrities,
like they actually know them personally.
Right, like they're friends.
Exactly, and for someone like Mr. Beast,
who's all about being authentic
and connecting with his audience,
(01:22):
that line gets super blurry.
Yeah, it must be tough to separate your public persona
from your real life.
Definitely, and for a lot of celebrities,
that can be incredibly stressful.
It makes you think,
is all the fame and money really worth it?
That's the million dollar question, isn't it?
But okay, so he's not just complaining about his problems.
He's actually trying to evolve his content, you know.
(01:45):
Move beyond those simple challenge videos.
Totally, like you can see him experimenting
with different formats.
Yeah, like that $1 versus billion dollar yacht video.
Oh yeah, I loved that one.
Remember how he didn't do a typical tour of the yacht?
He just let his friends explore it organically.
And their reactions were priceless.
Exactly, it felt so much more real and authentic.
I think audiences are craving
(02:06):
that kind of genuine connection.
For sure, it's not just about spectacle anymore.
People wanna see the human side of things.
And that's a challenge for any creator
who's trying to grow their brand
without losing that personal touch.
He even admitted that he wants more competition on YouTube.
Wait, really?
I thought he was already at the top.
Right, but he actually said he thrives on competition.
(02:26):
It pushes him to be better.
I guess it makes sense, like iron sharpens iron.
And he's not just talking either.
He's actually super competitive in real life too.
Oh, I believe it.
Remember how he mentioned wanting to challenge Colin
to a basketball game?
Uh-huh, yeah, that would be epic.
But it does make you wonder,
like where does he even find someone
who can keep up with him?
Right, he's on another level.
(02:47):
Okay, so another thing he talked about
was being frustrated with YouTube's business model.
That's interesting, what's he unhappy about?
Well, even with his videos
getting hundreds of millions of views,
he said brand deals just aren't cutting it anymore.
Really?
But that's like every YouTuber's dream.
I know, right?
But it highlights this growing problem
in the creator economy.
Like what?
(03:09):
Platforms like YouTube,
they make most of their money from ads.
Right.
But for creators who are producing these
big budget, high quality videos,
ad revenue just isn't enough.
That makes sense.
So he's looking for other ways to make money
and that's where Feastables comes in.
His chocolate company.
Exactly.
It's a really smart move on his part
(03:29):
because it gives him more control.
Control over what?
Over his revenue stream and his message.
He's not just relying on sponsors anymore,
he's building his own brand.
That's a huge power move.
It is.
And it integrates seamlessly into his videos too.
Like it feels natural when he promotes it.
Totally, because it's already part of his world.
He's creating this whole ecosystem around his brand.
(03:51):
So smart.
And it allows him to reach audiences
in new and interesting ways.
Plus, you know, chocolate is delicious.
Who doesn't love chocolate?
Okay, but get this.
He also hinted at something even bigger.
A game show with like unprecedented scale and prizes.
Whoa, seriously.
Think like Squid Game level production,
but unscripted.
That would be insane.
(04:11):
I know, right?
And that takes him way beyond short YouTube videos.
Totally, he's talking about long form episodic content.
Which is a whole different ball game.
Exactly.
Which shows he's not just trying to replicate
his YouTube success on other platforms.
Right, he wants to innovate, disrupt,
create something totally new.
It's a bold move.
But if anyone can pull it off, it's MrBeast.
(04:33):
True.
But it does raise some questions like,
can he maintain that same level of creativity and energy
as he moves to this more complex production model?
And can he find an audience
who's willing to follow him on this journey?
Those are the big unknowns.
Right, exactly.
And that's what makes this whole thing so fascinating
to watch, and it's like he's trying to figure out
how to appeal to a wider audience
without alienating his core fans.
(04:56):
Right.
It's a tough balance.
Yeah, I feel like.
And speaking of appealing to a wider audience,
remember he brought up that whole Beastify phenomenon?
Oh yeah, all those copycat creators.
This is kind of flattering, but also a little worrying.
In what way?
Well, it raises questions about originality on YouTube.
Right, like is everyone just chasing the same trends?
You know, are we losing something special
(05:16):
when everyone's trying to be the next MrBeast?
What do you think?
I watch a ton of YouTube, do you think it's a problem?
Honestly, I'm not sure.
But it's definitely something to think about.
For sure.
But what's interesting is that MrBeast seems to be aware
of this whole copycat thing.
Jolie, what did he say?
He talked about how he's trying to push himself creatively
to come up with new ideas and formats.
(05:38):
To stay ahead of the curve.
Exactly, like that ages one, 100 compete video,
remember that one?
Oh yeah, that was wild.
It was such a logistical nightmare, but he pulled it off.
And the challenges were so unique.
Totally, he's not afraid to challenge his audience
to make them think.
And his audience trusts him to deliver something
entertaining and engaging.
Yeah, he's built that trust over years
(06:00):
of consistently putting out great content.
He's a master storyteller.
He even talked about how he approaches storytelling
differently depending on the video.
Like what do you mean?
Sometimes he wants a clear narrative arc,
like in the one 100 video.
Other times it's more about capturing a shared experience
like in the yacht video.
I see, so he's tailoring his approach
to fit the theme and format.
(06:21):
Exactly.
And that kind of flexibility is going to be crucial
as he expands his brand beyond YouTube.
I bet he's already thinking about how to translate
his storytelling skills to other platforms.
Oh, for sure.
He's always thinking a few steps ahead.
Like a chess grandmaster.
And speaking of adapting to different platforms,
he told this funny story about condensing
what would have been a full length YouTube video
(06:43):
into a quick short.
Oh yeah, what was it about?
Someone flying to Paris just to buy him a baguette.
Ha ha, no way.
It's hilarious.
But it also shows how he's constantly
experimenting with different formats to see what works.
He's a master of the short form game.
And he knows how to leverage those different platforms
to his advantage.
Like how?
He even joked about wanting to see those cringe violent
(07:04):
subtitles on his videos when they get shared on TikTok.
Ha ha ha, that's so him.
He knows how to make his content go viral,
even when he's not directly involved.
He's embracing the chaos.
But OK, even with all his excess in strategic thinking,
he's still hitting a wall with YouTube's business model.
What do you mean?
He's just not making enough money from brand deals,
(07:25):
even with his massive viewership.
Wow, that's crazy to think about.
I know.
It shows how even the biggest YouTubers are
struggling to make ends meet.
And that's where Feastables comes in.
His chocolate company.
Exactly.
It's not just a side hustle.
It's a way for him to take control
of his income and his message.
Right, he's not beholden to sponsors anymore.
(07:46):
He's building his own empire.
And the best part is it fits so naturally into his content.
Totally.
It doesn't feel forced or awkward
when he promotes Feastables.
Because it's genuinely part of his brand.
It's like a win-win for him and his audience.
And honestly, the chocolate looks delicious.
Yeah, I've heard good things.
But it's not just about selling chocolate.
It's about something bigger.
(08:06):
Like what?
He's building a brand that's about impact
community shared values.
It's pretty inspiring to see someone
with his level of success using their platform for good.
Totally.
He's not just chasing money.
He wants to make a difference.
And that brings us back to that big question.
What's next for MrBeast?
He's conquered YouTube.
(08:27):
He's building a successful business.
He's hinting at even more ambitious projects.
Where does he go from here?
Yeah, that's the big question, isn't it?
What's next for MrBeast?
He's got this drive, this need to keep pushing the limits.
Like he's not content with just being the king of YouTube.
Exactly.
And get this, he even mentions starting a new channel
where he doesn't even show his face or use his voice.
(08:48):
Whoa, seriously?
Yeah, it's wild, right?
But he's so confident in his understanding of the algorithm.
He thinks he can make any channel successful.
That's what he said, just by applying
his knowledge of content creation.
He's like the ultimate YouTube mastermind.
It makes you wonder if he's onto something
that the rest of us haven't figured out yet.
Maybe he has.
Yeah.
(09:08):
But he also understands it's not just about algorithms
and tricks.
Right.
It's about connecting with people.
On an emotional level?
Yeah, exactly.
Making them feel something.
And he's always analyzing his videos, you know?
Oh, yeah.
He's obsessed with the data.
Trying to figure out what works, what doesn't.
Constantly refining his approach.
He's a perfectionist.
But it pays off.
Look at his success.
It's inspiring to see someone so dedicated to their craft.
(09:32):
It's a reminder that hard work and a willingness to experiment
can really take you far.
So we've talked about the challenges MrBeast is facing.
But what about the opportunities?
Oh, yeah.
Tons of opportunities.
Where could all of this lead him?
Well, he's already hinted at some pretty big goals.
Like what?
Feastables is just the start.
He's talked about expanding into other product categories,
(09:53):
maybe even creating his own streaming platform.
Wow, that's ambitious.
And that game show idea.
If he can pull that off, it could be massive.
It's mind blowing to think about.
Imagine a game show with MrBeast's level of production
and creativity.
It would be unlike anything we've ever seen.
It could completely change the game.
One thing's for sure.
MrBeast is a visionary.
(10:14):
He's not afraid to dream big.
And he has the talent, the drive, and the resources
to make those dreams a reality.
It's going to be exciting to see what he does next.
So there you have it, our deep dive
into the world of MrBeast and the challenges
and opportunities he's facing as he takes
his brand to the next level.
What an adventure.
It's a wild ride for sure.
(10:35):
And it's only just beginning.
Thanks for joining us on this deep dive, everyone.
Until next time.
Keep an eye on MrBeast, because who knows
what he'll come up with next.
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