Episode Transcript
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(00:00):
All right, buckle up because we're diving deep
(00:01):
into the world of Samuel Anuha.
Anuha.
Yeah, Samuel Anuha, he's this 25 year old entrepreneur
and get this, this guy's built this crazy successful business
seems to be living the dream, right?
Okay, I'm intrigued.
We're talking e-commerce, a fashion brand called Icon.
Investments, the whole shebang.
(00:23):
And he's super vocal about how he manifested
his way to the top.
Manifested, huh?
Okay, so where are we getting all this from?
He actually lays it all out there in his YouTube video.
Okay.
It's called My New $11,000 Dubai Mansion.
Okay, I'm seeing dollar signs already.
Oh yeah, and the video is wild.
Like we're talking a tour of this insane mansion in Dubai.
(00:46):
He strolls past his Rolls Royce Cullinan.
Casual, right.
Oh, so casual.
And then he flashes a Richard Mill watch.
Whoa.
Like he's not even trying to be subtle about it.
That's quite the statement.
It's a whole vibe, right?
Yeah, it's interesting though, right?
Like this blatant display of wealth.
It makes you think, especially with Dubai
(01:07):
being like this entrepreneurial hub,
for a lot of these guys, success there.
It's all tied up in how much they can outwardly show it.
And Onuha, he's not shying away from it.
He keeps hammering home this whole thing about vision.
Like he talks about how even when he was
at his lowest points, he had this super vivid image
(01:31):
of himself in this mansion, living it up.
No way.
And he says it kept him going.
See, this is where it gets kind of interesting
because this whole concept of manifestation,
it's become super popular lately,
especially with young entrepreneurs.
Like the idea that if you visualize something
strongly enough, you can kind of will it into existence.
And Onuha's story seems to back that up, right?
(01:53):
Totally.
He even talks about how much he hated
working for other people.
Really?
From a young age, he knew he wanted to make enough money
so he could avoid having a boss.
The classic entrepreneurial spirit.
Exactly.
And his aha moment came in 2018.
Okay.
He discovered e-commerce and drop shipping.
Drop shipping, huh?
(02:13):
And what's crazy is, he just dove in head first,
opened a Shopify store that same day.
Oh, hold on.
Am I kidding?
He didn't do any like research or planning?
He says, not a ton.
That's pretty wild because it goes
against all the usual advice, right?
Yeah, like the whole planned everything out approach.
(02:33):
Right, exactly.
But there's also that saying, right?
What's that?
Sometimes the best way to learn is by doing.
True, true.
And he didn't just stop at drop shipping, right?
He took that initial store,
turned it into a branded store,
and then built that into a full-fledged brand.
See, that's smart.
Because so many drop shipping businesses,
(02:54):
they struggle, they don't have that strong brand identity.
They're just reselling, basically.
Yeah, exactly.
But Onuha, he knew.
He knew what was up.
From the start, he understood the importance
of building a brand.
A brand people could connect with.
Yes. Interesting.
And it's not just about business for him.
He talks about personal growth too.
Oh, how so?
In the video, he says he had to become the type of man
(03:18):
who could drive a colonel.
So it's not just about the money.
No, it's deeper than that.
I like that.
It's like he understands that wealth
without personal growth, it can be empty.
Right, and he's trying to-
Evolve as a person.
Along with his success, exactly.
Pretty insightful for a 25-year-old.
So how'd he get from that vision
to where he is now?
(03:39):
He talks a lot about building a strong team.
Oh, interesting.
And delegating tasks.
He even says he hired a COO for ICON.
A CO.
Yeah, and this person has experienced scaling businesses.
Wow.
For like $100 million.
That's huge.
He's bringing in people who've already been there,
done that, right?
That makes sense, especially when you're growing that fast.
(04:00):
Yeah, why learn everything the hard way?
Exactly, avoid those rookie mistakes.
And remember that $4,000 water filter he was talking about?
Oh yeah, that was pretty funny.
He connects it back to this idea of outsourcing.
Outsourcing what?
Anything that's below your hourly worth.
Okay.
It's all about maximizing your time and energy.
It's a pretty common principle, right,
in the entrepreneurial world?
(04:22):
Yeah, it's not about being cheap.
Right.
It's about focusing on what you're good at.
And delegating the rest.
Exactly.
And he applies this to his life too, right?
Personal chef, house staff.
He's streamlining everything.
The whole nine yards.
So he can focus on his business.
It's like treating your life as its own business?
It's intense, but it's working for him, right?
(04:42):
I'm like it.
And then there's how he invests his money.
Oh yeah, he was talking about acquiring brand.
Living a stock portfolio.
It seems like he's pretty comfortable with risk.
He's not afraid to put his money where it'll grow.
But he's also calculated about it.
He's not just throwing money around.
He's looking for...
The highest return, right?
Yes.
And he's thinking long-term.
(05:03):
Smart.
He even shows a screenshot of his stock portfolio.
It's almost at $2 million.
Two million.
Wow.
And he points out it's grown that much,
even though he hasn't...
Invested in a while.
Months.
It's that compound interest magic.
Right, exactly.
But then he shades the whole idea of buying a house.
Really?
(05:24):
He's like, it's a liability unless it's making you money.
Interesting.
Of course he rents his Dubai mansion.
Instead of buying it.
Yeah, it's controversial, but it fits his whole...
Investment philosophy.
Right, he's all about liquidity
and high-growth investments.
Got it.
And he's quick to say,
hey, I'm not telling you what to do,
but he wants you to think differently.
(05:45):
To challenge those assumptions.
Exactly.
I like that.
And to prove he's not all talk.
Oh yeah.
He reveals he pays $75,000 a month in rent
for that mansion.
No way.
And he shows the bank transfer.
He's got the receipts.
He loves proving the doubters wrong.
That's bold.
He's like, this is how we do it.
So he's not just talking the talk,
he's walking the walk.
(06:06):
Absolutely.
And he even says that $75,000 is nothing.
Compared to?
His monthly profit.
Oh right.
Which he claims is consistently over a million dollars.
Whoa, a million a month.
And he hints that he's on track to get two million soon.
If those numbers are real,
that's another level of success.
(06:27):
But he keeps coming back to that idea of vision.
Right.
That clear picture of his future.
That's what kept him going through the tough times.
He's like, you gotta have that unwavering belief.
The powerful stuff.
And he reminds everyone
he didn't become successful overnight.
Of course not.
He talks about struggling with his first Shopify store,
moving out of his parents' house.
Even when he wasn't sure about paying rent.
(06:49):
Those early struggles.
All those sacrifices.
People forget about that part of the story.
They just see the mansion and the Rolls Royce.
But Anoha's story, it's a mix of ambition.
Hustle.
Luxury, you know.
He's got those classic business strategies.
But there's that modern.
Manifestation angle.
Yeah, and the personal growth stuff.
(07:09):
It makes you think.
It really does.
So is Anoha's success because of hard work and risk taking?
Or is there something to this whole visualization thing?
And what about his strong opinions?
Like, is he right just because he's successful?
Ooh, good question.
And is there a downside to that no excuses attitude?
We'll dive into all of that.
(07:30):
In the next part.
Stay tuned.
Okay, so last time we were talking about Samuel Onoha.
Onoha, yeah.
This whole vision thing.
Right, manifesting that Dubai lifestyle.
But let's get into the specifics.
The nitty gritty.
Yeah, like how he actually built his business.
Okay, so we touched on this before.
But he's really passionate about building teams.
(07:50):
Teams.
Yeah, and delegating tasks.
Okay, makes sense.
He even went as far as hiring a COO.
A COO for Icon.
Yeah, and this COO has experience scaling businesses to.
How big are we talking?
$100 million.
Like he's not messing around.
He's bringing in the big guns.
He wants people who've already done what he's trying to do.
(08:11):
So it's like having mentors.
But they're also employees.
Interesting.
Right, and it's smart.
Especially if you want to grow that fast.
Totally, like why learn everything the hard way?
Right, you bring in people
who can help you avoid those mistakes.
So you can scale faster.
Okay, but remember that $4,000 water filter?
Oh yeah, he was joking about that.
(08:32):
He connects it back to this idea of outsourcing.
Outsourcing.
Anything that's below your hourly worth.
So like if you're making.
A certain amount per hour.
Yeah.
You shouldn't be wasting time.
On things someone else could do.
Exactly, it's all about maximizing your time
and your energy.
Okay, I get it.
It's a big thing in the entrepreneurial world.
It's not about being cheap.
No, it's about focusing on what you're uniquely good at.
(08:55):
Right, and delegating the rest.
He even applies that to his lifestyle.
Oh yeah, how so.
Personal chef, house staff, you name it.
A whole nine yards.
He wants to free up his mental energy.
So he can focus on the business.
It's like he's running his life like it's a business.
See, dreamlining everything.
Optimizing for maximum output.
It's intense, but hey, it's working for him.
(09:15):
Speaking of intense,
let's talk about how he invests his money.
Okay, he mentioned acquiring brands.
Yeah, and building a stock portfolio.
It seems like he's pretty comfortable with risk.
Oh, he's not afraid to make bold moves.
But he's strategic about it.
He's not just throwing money around, he's looking for.
Investments that will generate the highest return.
Exactly, and he's thinking long-term.
(09:35):
It's a smart approach.
He even shows a screenshot of his stock portfolio.
How much is it at?
Almost two million dollars.
Two million, wow.
And what's crazy is he hasn't even actively invested
in months.
So it's just growing on its own.
That's the power of compound interest.
Let it sit, let it grow.
Exactly, but then he goes against the whole idea
of buying a house.
(09:56):
Really, most people see that as safe investment.
He says it's a liability unless it's making you money.
So he rents his Dubai mansion.
Of course he does.
Instead of buying it.
It's a controversial take, but it fits his whole.
Investment philosophy.
Right, he wants liquidity, he wants high growth investments.
He sees his money as a tool to build more wealth.
Not something to tie up in a traditional asset.
(10:19):
Interesting perspective.
He's quick to say, hey, I'm not telling you what to do.
But he wants people to question the status quo.
To think for themselves.
Yeah, to make decisions that align with their own goals.
I respect that.
And you know how he loves to prove the doubters wrong?
Oh, here we go.
He straight up reveals he pays $75,000 a month in rent.
For the mansion.
(10:39):
Yep, and he shows the bank transfer as proof.
He's got receipts for everything.
He thrives on that transparency.
That's a bold move.
He's not just talking about success.
He's showing it.
And challenging others to step up their game.
But let's be real.
Yeah.
Not everyone can afford a $75,000 a month mansion.
True, true.
And this is where things get a little tricky, right?
(11:00):
OK, I see what you mean.
Is he setting unrealistic expectations?
For his audience.
Yeah, like is this lifestyle even
attainable for most people?
That's a valid point.
It's easy to get caught up in the glamor.
The cars, the mansion, the lifestyle.
But his journey is unique.
Not everyone has the same opportunities.
Or the same risk tolerance.
And while his message of personal responsibility
(11:22):
is motivating.
It can also oversimplify things.
Right.
Success isn't always linear.
And it definitely doesn't look the same for everyone.
So how do we reconcile his inspiring message?
With the potential downsides.
Of his lavish lifestyle and his uncompromising approach.
Is there a middle ground?
Where we can learn from his success.
(11:42):
But also be realistic about our own journeys.
It's a question we'll keep exploring in the final part
of our deep dive.
We'll delve into the potential pitfalls of his approach.
And challenge you to think critically about his story.
What resonates with you?
What you might want to be skeptical of?
Stay tuned.
So we've gone deep into Samuel Onuha's story.
From that initial vision to the Dubai mansion
and the whole thing.
(12:03):
But as inspiring as it is, some things
kind of make me hesitate.
I get that.
His no excuses thing.
It's motivating, but it can also be a bit harsh.
Totally.
Not everyone has the same opportunities.
Exactly.
He keeps saying he came from nothing.
Right.
Anyone can achieve it if they work hard enough.
But isn't that a bit simplistic?
Definitely.
(12:24):
That whole bootstrap narrative.
It ignores a lot of the real barriers people face.
The systemic stuff, the socioeconomic factors.
I love that.
And I appreciate his transparency about his wealth.
But sometimes it feels a bit much.
Like showing bank transfers.
Casually mentioning million dollar profits.
It could come across as bragging.
(12:44):
Especially to younger viewers.
Right.
It sets up these unrealistic expectations.
And then there's his whole stance on traditional paths
to success.
Like college corporate jobs.
He's proud he built everything without formal education.
Yeah, which can be empowering for some.
Totally.
But let's be real.
Education and experience can be valuable.
You can't dismiss them entirely.
(13:05):
It's about finding the right balance.
And it feels like he equates happiness
with all the material stuff.
The mansion, the cars.
It's easy to fall into that trap.
Right.
Like is all that outward success masking something deeper?
Could be.
So after all this, is Anuha a role model?
Or should we be a bit cautious?
(13:25):
That's the thing about these deep dives.
There's no easy answer.
He's got the drive, the entrepreneurial spirit.
The unwavering belief in his vision.
But he also shows us the potential pitfalls.
The focusing solely on wealth.
And the importance of recognizing privilege
and those systemic barriers.
We need to balance ambition with empathy.
(13:46):
So as we wrap up our deep dive into Anuha's world,
here's a question for you to think about.
What role does vision play in your own life?
Do you have a clear picture of your future?
And what are you doing to make that vision a reality?
Remember, your path will be unique.
Define your values.
Set your goals.
(14:07):
Find a path that aligns with your aspirations.
And your definition of true fulfillment.
Keep diving deep.
Keep questioning.
Keep striving for a life that is both successful and meaningful.