November 20, 2024 • 10 mins
the main takeaways from Samuel Onuha's shopping spree regarding his personal and business philosophies
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
All right, let's kick off this deep dive.
(00:01):
We're going deep today, way deeper than your average summary.
Deeper than deep.
Right.
Today we're exploring Samuel Anuja's world,
and specifically his YouTube video titled,
My Insane $60,000 Designer Shopping Spree.
Sounds fun.
Oh, it is.
But what's really interesting here is what this spree
reveals about Anuja's mindset.
(00:23):
We're looking at his personal business philosophies and-
It's not just about the stuff, is it?
Exactly.
We're talking rare finds, like a one-of-a-kind crocodile bag,
and strategies, like Anuja's idea of success
being about what you don't miss out on.
Intriguing.
Plus, his whole approach to, well, everything
is pretty unconventional.
(00:43):
It's like flipping the script on success.
Ready to dive in?
I'm all in.
So Anuja frames these luxury purchases as investments.
He even specifically calls out this Dior bag, the first one
ever purchased in the Netherlands.
So he's thinking long-term value.
Totally.
He's not just buying a bag.
He's buying a rare piece that's likely to appreciate over time.
It's like he's saying, this isn't just spending.
(01:03):
It's strategic.
It really makes you think about the concept of investment,
doesn't it?
Beyond just material things.
What do you consider a worthwhile investment?
That's a great question.
And this idea of investment goes beyond just the things he dies.
He also brings up his brother, Ruben, who's deeply involved
in the business.
Family ties.
(01:23):
Strong ones by the sounds of it.
It seems that for Anuja, success is
about bringing others up with him.
He even mentions wanting to take a YouTube subscriber
on a $10,000 shopping spree.
Once he hits 100,000 subscribers, and not just
shopping, he wants to share his business knowledge, too.
Wow.
So it's like a mentorship opportunity combined with,
well, a pretty amazing shopping trip.
(01:44):
A very generous approach to success, that's for sure.
Do you think there's an obligation to give back
once you reach a certain level of success?
It's a really interesting question to think about,
for sure.
What does giving back even mean to you?
That's the thing.
It means different things to different people, doesn't it?
And speaking of different, another thing
that really struck me about Anuja is his driving force.
(02:05):
He's very upfront about it.
Fear of being average.
Yeah.
He's totally open about wanting to be different, to stand out.
It's like this need to constantly push himself
beyond what's expected, to not just fit in, but to stand out.
Right.
And his belief in visualization is pretty powerful, too.
He talks about picturing his success, even when he had,
(02:27):
well, nothing.
Powerful stuff.
It's like a testament to the power of mindset, isn't it?
Totally.
He's a real life example of how a strong mindset can
help shape reality.
It really makes you think.
What motivates you?
What are your fears, your aspirations?
Oh, that's a deep one.
What keeps you going when things get tough?
Definitely something to ponder.
Anuja has this mantra, and it stuck with me.
(02:50):
The money doesn't spend itself.
Simple, but effective.
I like it.
Right.
It's such a simple statement, but it really
highlights how he views wealth, how he approaches money.
He's not about hoarding it, is he?
It's about using it, making things happen.
Exactly.
He doesn't see money as something to just sit on.
It's a tool for creating opportunities and experiences.
It's a dynamic force, not a static one.
(03:13):
And that's evident throughout the video.
We see it in the custom-made diamond encrusted glasses,
in the multiple luxury watches, like he loses his phone
and doesn't hesitate to instantly replace it.
Wow.
Sounds like he doesn't sweat the small stuff,
or even the big stuff.
And he's dropping large sums on clothing
without a second thought.
It's all about utilizing that wealth.
(03:34):
It makes you examine your own relationship with money, huh?
Do you see it as a passive resource or as an active tool?
How do you use it to reach your goals?
That's the question, isn't it?
Now, get ready for this one, because it might surprise you.
Anuja is a firm believer in the power of appearance,
especially in the business world.
Interesting.
Tell me more.
Well, he emphasizes watches as a symbol of respect
(03:57):
and seriousness, particularly in places like Dubai,
where image is everything, it seems.
So it's about projecting an image of success
and trustworthiness.
Exactly.
And he seems to believe that presenting yourself confidently
can actually boost your own confidence.
It can make it easier to do business.
Hm.
Fake it till you make it.
Or is it more than that?
Yeah.
It makes you wonder, doesn't it?
(04:17):
He even says, and I'm quoting here,
the better your appearance, the more confident you are,
the better you act, the easier you do business.
So he's linking appearance to action, to results.
It's about more than just looking good.
Right.
It's like this self-fulfilling prophecy.
Now, I'm curious about your take on this.
What role does appearance play in your own life?
That is a good question.
(04:38):
It's a tricky one, too, because on one hand,
we're told not to judge a book by its cover.
But on the other hand, first impressions matter.
Exactly.
Do you think appearance can really influence
how people perceive you?
How you perform?
Or is it all superficial?
It's definitely something to think about.
OK, get ready for this one, because it's
(04:58):
a bit of a head scratcher.
Anuho was asked what he misses out on in life.
I'm all ears.
What's he missing?
Vacations?
Sleep?
Nope.
His answer, being poor, hanging out with, quote,
losers, and shitty parties.
I mean, wow, right.
Wow is right.
Not your typical answer to that question.
Definitely not what I expected.
(05:19):
But it speaks volumes about his values and his focus.
He's choosing to define fun and success on his own terms.
He's not following the conventional path,
that's for sure.
It seems like he's found something
that truly fulfills him, something
that makes those so-called sacrifices worth it.
Yeah.
It seems like he believes that real joy comes
(05:40):
from growth, from achievement, from surrounding yourself
with the right people.
It's like he's saying, this is my version of fun,
and it's way more rewarding than anything
I might be missing out on.
Exactly.
And it challenges us to consider our own definitions,
doesn't it?
Do we agree with those conventional definitions
of fun and success, or do we resonate more
(06:00):
with Anuho's perspective?
It's a great question to reflect on.
What does fun even mean to us, and what about success?
Is it about material wealth, personal growth,
or something else entirely?
Lots to unpack there.
Definitely food for thought.
But it's more than just talk with Anuho.
He's actually really passionate about the fashion niche
in e-commerce.
Oh, yeah.
He really believes in it.
He highlights that high demand, that potential
(06:23):
for building a loyal customer base,
getting those repeat customers.
And he's not wrong.
People always want the latest trends,
and they're willing to spend for it.
It's like a constant cycle, always something new,
always something people want, more dependable
than other niches where people buy once and they're done.
Makes sense.
So he claims fashion is actually better than other niches
(06:45):
when it comes to loyalty.
That's a bold statement.
Bold, but maybe true.
What do you think?
Big potential in the fashion niche?
I mean, it's definitely worth considering.
What would be the most important factors for you
when picking a niche, though?
Hmm, good question.
Now, Anuho also shares some of his advertising secrets,
especially on Facebook.
(07:06):
Ooh, spill the tea.
Well, he's big on CBO, Campaign Budget Optimization.
It's kind of hands off.
You just tell Facebook your budget,
and their algorithms do the targeting.
So you're really trusting Facebook to figure it out.
That's the idea.
No need to get too granular with targeting.
He also suggests scaling gradually.
Don't go all in right away.
Start small, see what works,
(07:27):
then increase your spend based on performance.
Smart, so you're staying in control,
not just throwing money at it.
Exactly.
Slow and steady wins the race.
Speaking of winning,
let's go back to that crocodile bag for a minute.
Oh yeah, the Ultimate Flex.
The first one ever bought in the Netherlands.
It's not just a status symbol, though.
(07:48):
For Anuho, it represents his hard work,
the sacrifices he's made.
It's a reminder of where he came from
and how far he's come.
Exactly, he earned it.
Success isn't just handed to you.
It takes value, it takes effort, it takes dedication.
Powerful stuff.
So that bag is like a trophy, a symbol of his journey.
It makes me think, what trophies are you working towards?
That's a good question.
(08:08):
Do those trophies have to be material things?
Or could they be intangible achievements,
personal growth, meaningful relationships?
Different kinds of trophies for different goals, for sure.
Now here's the big question that Anuho's story raises.
Can a mindset focused on material wealth
truly lead to fulfillment?
(08:28):
It's the age-old question, isn't it?
Can money buy happiness?
Right, I mean, Anuho seems genuinely happy.
He's achieved these amazing things,
built this incredible life for himself.
But is it enough?
Some would say true happiness comes from experiences,
from relationships, from personal growth, not from stuff.
True, but Anuho's perspective shows us
(08:50):
there are many paths to fulfillment.
What matters is finding what works for you,
what resonates with you.
And that's what we're all about, isn't it?
Exploring different perspectives, different ideas,
not telling anyone what to think,
but helping them form their own opinions.
That's the beauty of these deep dives.
So keep questioning, keep exploring,
keep diving deep into those things that fascinate you.
You never know what insights you might uncover
(09:11):
along the way.
Who knows, maybe this deep dive will inspire you
to go on your own exploration.
Find something that sparks your curiosity
and dive in headfirst.
Yeah, it makes you think what really matters
at the end of the day, those outward symbols of success
or something deeper, something more personal.
That's the question, isn't it?
But you know, even with this focus on material wealth,
(09:33):
Anuho still seems driven by this desire to learn and grow.
He even wants to help others.
It's like, it's not just about the stuff for him,
it's about the journey.
Exactly, and it's not about judging his choices, right?
It's about recognizing that there are so many ways
to define success and happiness.
What works for him might not work for someone else
(09:53):
and vice versa.
It's about finding your own path,
what truly resonates with you.
Right, and maybe that's the biggest takeaway
from all of this.
Whether or not we agree with all of Anuho's choices,
his story encourages us to really think about
our own values and what we truly want out of life.
It's a reminder to be intentional, to be mindful,
to define success on our own terms.
(10:13):
Exactly, and that's something we can all take away
from this, right?
No matter what our goals are,
no matter what our background is.
So keep questioning, keep exploring those things
that fascinate you, keep diving deep.
You never know what you might discover about yourself
along the way.
Maybe you'll even be inspired to go on your own deep dive.
Find a topic that sparks your curiosity and just go for it.
All right, let's kick off this deep dive.
(00:01):
We're going deep today, way deeper than your average summary.
Deeper than deep.
Right.
Today we're exploring Samuel Anuja's world,
and specifically his YouTube video titled,
My Insane $60,000 Designer Shopping Spree.
Sounds fun.
Oh, it is.
But what's really interesting here is what this spree
reveals about Anuja's mindset.
(00:23):
We're looking at his personal business philosophies and-
It's not just about the stuff, is it?
Exactly.
We're talking rare finds, like a one-of-a-kind crocodile bag,
and strategies, like Anuja's idea of success
being about what you don't miss out on.
Intriguing.
Plus, his whole approach to, well, everything
is pretty unconventional.
(00:43):
It's like flipping the script on success.
Ready to dive in?
I'm all in.
So Anuja frames these luxury purchases as investments.
He even specifically calls out this Dior bag, the first one
ever purchased in the Netherlands.
So he's thinking long-term value.
Totally.
He's not just buying a bag.
He's buying a rare piece that's likely to appreciate over time.
It's like he's saying, this isn't just spending.
(01:03):
It's strategic.
It really makes you think about the concept of investment,
doesn't it?
Beyond just material things.
What do you consider a worthwhile investment?
That's a great question.
And this idea of investment goes beyond just the things he dies.
He also brings up his brother, Ruben, who's deeply involved
in the business.
Family ties.
(01:23):
Strong ones by the sounds of it.
It seems that for Anuja, success is
about bringing others up with him.
He even mentions wanting to take a YouTube subscriber
on a $10,000 shopping spree.
Once he hits 100,000 subscribers, and not just
shopping, he wants to share his business knowledge, too.
Wow.
So it's like a mentorship opportunity combined with,
well, a pretty amazing shopping trip.
(01:44):
A very generous approach to success, that's for sure.
Do you think there's an obligation to give back
once you reach a certain level of success?
It's a really interesting question to think about,
for sure.
What does giving back even mean to you?
That's the thing.
It means different things to different people, doesn't it?
And speaking of different, another thing
that really struck me about Anuja is his driving force.
(02:05):
He's very upfront about it.
Fear of being average.
Yeah.
He's totally open about wanting to be different, to stand out.
It's like this need to constantly push himself
beyond what's expected, to not just fit in, but to stand out.
Right.
And his belief in visualization is pretty powerful, too.
He talks about picturing his success, even when he had,
(02:27):
well, nothing.
Powerful stuff.
It's like a testament to the power of mindset, isn't it?
Totally.
He's a real life example of how a strong mindset can
help shape reality.
It really makes you think.
What motivates you?
What are your fears, your aspirations?
Oh, that's a deep one.
What keeps you going when things get tough?
Definitely something to ponder.
Anuja has this mantra, and it stuck with me.
(02:50):
The money doesn't spend itself.
Simple, but effective.
I like it.
Right.
It's such a simple statement, but it really
highlights how he views wealth, how he approaches money.
He's not about hoarding it, is he?
It's about using it, making things happen.
Exactly.
He doesn't see money as something to just sit on.
It's a tool for creating opportunities and experiences.
It's a dynamic force, not a static one.
(03:13):
And that's evident throughout the video.
We see it in the custom-made diamond encrusted glasses,
in the multiple luxury watches, like he loses his phone
and doesn't hesitate to instantly replace it.
Wow.
Sounds like he doesn't sweat the small stuff,
or even the big stuff.
And he's dropping large sums on clothing
without a second thought.
It's all about utilizing that wealth.
(03:34):
It makes you examine your own relationship with money, huh?
Do you see it as a passive resource or as an active tool?
How do you use it to reach your goals?
That's the question, isn't it?
Now, get ready for this one, because it might surprise you.
Anuja is a firm believer in the power of appearance,
especially in the business world.
Interesting.
Tell me more.
Well, he emphasizes watches as a symbol of respect
(03:57):
and seriousness, particularly in places like Dubai,
where image is everything, it seems.
So it's about projecting an image of success
and trustworthiness.
Exactly.
And he seems to believe that presenting yourself confidently
can actually boost your own confidence.
It can make it easier to do business.
Hm.
Fake it till you make it.
Or is it more than that?
Yeah.
It makes you wonder, doesn't it?
(04:17):
He even says, and I'm quoting here,
the better your appearance, the more confident you are,
the better you act, the easier you do business.
So he's linking appearance to action, to results.
It's about more than just looking good.
Right.
It's like this self-fulfilling prophecy.
Now, I'm curious about your take on this.
What role does appearance play in your own life?
That is a good question.
(04:38):
It's a tricky one, too, because on one hand,
we're told not to judge a book by its cover.
But on the other hand, first impressions matter.
Exactly.
Do you think appearance can really influence
how people perceive you?
How you perform?
Or is it all superficial?
It's definitely something to think about.
OK, get ready for this one, because it's
(04:58):
a bit of a head scratcher.
Anuho was asked what he misses out on in life.
I'm all ears.
What's he missing?
Vacations?
Sleep?
Nope.
His answer, being poor, hanging out with, quote,
losers, and shitty parties.
I mean, wow, right.
Wow is right.
Not your typical answer to that question.
Definitely not what I expected.
(05:19):
But it speaks volumes about his values and his focus.
He's choosing to define fun and success on his own terms.
He's not following the conventional path,
that's for sure.
It seems like he's found something
that truly fulfills him, something
that makes those so-called sacrifices worth it.
Yeah.
It seems like he believes that real joy comes
(05:40):
from growth, from achievement, from surrounding yourself
with the right people.
It's like he's saying, this is my version of fun,
and it's way more rewarding than anything
I might be missing out on.
Exactly.
And it challenges us to consider our own definitions,
doesn't it?
Do we agree with those conventional definitions
of fun and success, or do we resonate more
(06:00):
with Anuho's perspective?
It's a great question to reflect on.
What does fun even mean to us, and what about success?
Is it about material wealth, personal growth,
or something else entirely?
Lots to unpack there.
Definitely food for thought.
But it's more than just talk with Anuho.
He's actually really passionate about the fashion niche
in e-commerce.
Oh, yeah.
He really believes in it.
He highlights that high demand, that potential
(06:23):
for building a loyal customer base,
getting those repeat customers.
And he's not wrong.
People always want the latest trends,
and they're willing to spend for it.
It's like a constant cycle, always something new,
always something people want, more dependable
than other niches where people buy once and they're done.
Makes sense.
So he claims fashion is actually better than other niches
(06:45):
when it comes to loyalty.
That's a bold statement.
Bold, but maybe true.
What do you think?
Big potential in the fashion niche?
I mean, it's definitely worth considering.
What would be the most important factors for you
when picking a niche, though?
Hmm, good question.
Now, Anuho also shares some of his advertising secrets,
especially on Facebook.
(07:06):
Ooh, spill the tea.
Well, he's big on CBO, Campaign Budget Optimization.
It's kind of hands off.
You just tell Facebook your budget,
and their algorithms do the targeting.
So you're really trusting Facebook to figure it out.
That's the idea.
No need to get too granular with targeting.
He also suggests scaling gradually.
Don't go all in right away.
Start small, see what works,
(07:27):
then increase your spend based on performance.
Smart, so you're staying in control,
not just throwing money at it.
Exactly.
Slow and steady wins the race.
Speaking of winning,
let's go back to that crocodile bag for a minute.
Oh yeah, the Ultimate Flex.
The first one ever bought in the Netherlands.
It's not just a status symbol, though.
(07:48):
For Anuho, it represents his hard work,
the sacrifices he's made.
It's a reminder of where he came from
and how far he's come.
Exactly, he earned it.
Success isn't just handed to you.
It takes value, it takes effort, it takes dedication.
Powerful stuff.
So that bag is like a trophy, a symbol of his journey.
It makes me think, what trophies are you working towards?
That's a good question.
(08:08):
Do those trophies have to be material things?
Or could they be intangible achievements,
personal growth, meaningful relationships?
Different kinds of trophies for different goals, for sure.
Now here's the big question that Anuho's story raises.
Can a mindset focused on material wealth
truly lead to fulfillment?
(08:28):
It's the age-old question, isn't it?
Can money buy happiness?
Right, I mean, Anuho seems genuinely happy.
He's achieved these amazing things,
built this incredible life for himself.
But is it enough?
Some would say true happiness comes from experiences,
from relationships, from personal growth, not from stuff.
True, but Anuho's perspective shows us
(08:50):
there are many paths to fulfillment.
What matters is finding what works for you,
what resonates with you.
And that's what we're all about, isn't it?
Exploring different perspectives, different ideas,
not telling anyone what to think,
but helping them form their own opinions.
That's the beauty of these deep dives.
So keep questioning, keep exploring,
keep diving deep into those things that fascinate you.
You never know what insights you might uncover
(09:11):
along the way.
Who knows, maybe this deep dive will inspire you
to go on your own exploration.
Find something that sparks your curiosity
and dive in headfirst.
Yeah, it makes you think what really matters
at the end of the day, those outward symbols of success
or something deeper, something more personal.
That's the question, isn't it?
But you know, even with this focus on material wealth,
(09:33):
Anuho still seems driven by this desire to learn and grow.
He even wants to help others.
It's like, it's not just about the stuff for him,
it's about the journey.
Exactly, and it's not about judging his choices, right?
It's about recognizing that there are so many ways
to define success and happiness.
What works for him might not work for someone else
(09:53):
and vice versa.
It's about finding your own path,
what truly resonates with you.
Right, and maybe that's the biggest takeaway
from all of this.
Whether or not we agree with all of Anuho's choices,
his story encourages us to really think about
our own values and what we truly want out of life.
It's a reminder to be intentional, to be mindful,
to define success on our own terms.
(10:13):
Exactly, and that's something we can all take away
from this, right?
No matter what our goals are,
no matter what our background is.
So keep questioning, keep exploring those things
that fascinate you, keep diving deep.
You never know what you might discover about yourself
along the way.
Maybe you'll even be inspired to go on your own deep dive.
Find a topic that sparks your curiosity and just go for it.
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