Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey everyone and welcome back for another deep dive.
(00:02):
Glad to be here.
Today we're going to be talking about luxury watches.
Ooh, very nice.
Specifically Rolex.
Sounds good.
We're going to be looking at a YouTube video from Cooltech
called Best Rolex Watches 2024, Top 10.
Oh, okay.
And yeah, I guess my first question
is what makes a watch luxury?
(00:23):
That is a good question.
Is it just about the price tag?
Oh.
Or is it something more than that?
You know, it's funny
because I think that's something that we're really seeing change
in the luxury watch market.
Okay.
It's not just about, you know,
slapping a big price tag on something.
Right.
It's really about...
Like a diamond encrusted whatever.
Exactly, yeah.
Just like blinging it out.
Yeah.
But you know, you have your sort of traditional,
(00:45):
you know, markers of luxury,
craftsmanship, and heritage, those sorts of things.
Okay.
But I think what we're seeing now is that
people are looking for technological innovation exclusivity.
So it's gotta be something special.
Exactly.
Yeah, it's gotta be something that not everybody has.
Interesting.
And it's gotta be something that's really well made.
(01:06):
So it's not just a status symbol.
Right, it's more about kind of, I think,
the wearer's appreciation for, you know, those finer details.
The craftsmanship that went into it.
Exactly.
For example, let's take the Rolex Air King.
Yeah.
That was on that Top 10 list.
Okay.
Now that watch is stainless steel.
Okay.
So nothing super flashy.
But the cool thing about it is it's got this
(01:28):
anti-magnetic shield.
Right.
Which is a direct nod to its aviation heritage.
Oh, wow.
You know, these were watches built for pilots
who had to deal with magnetic interference in the cockpit.
Yeah, that's so cool.
So it's like a really cool functional feature.
Yeah.
But it also speaks to the history of the watch.
So even though it's a kind of subtle feature,
(01:48):
it actually tells you a lot about the watch.
Exactly, it's that kind of like,
I know what I'm wearing luxury.
I just think.
And then you've got something like the Sky-Dweller,
which on the other end of the spectrum,
Cooltech describes as worth every penny.
Okay.
But what makes it worth every penny?
(02:09):
Right.
Is it just the price?
Or is it the complex mechanics, the prestige,
the feeling of owning a piece of horological art?
Like the story behind it almost.
Exactly.
Yeah, and I think that kind of plays into another trend
that we're seeing,
which is the dominance of stainless steel.
(02:30):
Oh, interesting.
Did you notice how many of the watches on that list
were stainless steel?
You know, now that you mention it,
yeah, I was kind of surprised.
I thought I was gonna see a lot more gold.
Right, and that's something that we're seeing
across the board.
I think people are looking for that kind of
everyday luxury, something that's durable, versatile.
You can wear it every day.
It can take a beating.
Exactly.
(02:51):
It's not so precious that you're afraid to.
You don't have to baby it.
Yeah, exactly.
And I think also, you know,
the cost of precious metals is a factor.
Oh yeah, of course.
Gold is expensive.
So stainless steel is a more accessible entry point.
That makes a lot of sense.
But you still get that, you know.
It's a luxury.
That luxury feel without sacrificing
(03:12):
the quality or the craftsmanship.
So it's kind of like steel is the new gold in a way.
In a way, yeah.
But it's not like gold is totally out.
No, no, no, not at all.
Okay.
There are plenty of people who love gold watches.
Okay.
And Rolex knows that, for example,
you have the two-tone Datejust 41,
which is a combination of steel and gold.
(03:33):
Oh, very nice.
So it's got that kind of like
best of both worlds thing going on.
So it's really about options.
Exactly.
Speaking of options,
they also had a pretty wide range of case sizes.
That's true.
From 36 millimeters all the way up to 42.
Yeah.
Any thoughts on that?
Yeah, I think size is another area
where we're seeing some shifting preferences.
Okay.
You know, larger watches have become more popular.
(03:55):
In recent years, I think.
I think so.
Maybe people just like that bolder wrist presence, you know?
What a big statement.
Exactly.
I like it.
But it's also, I think, about personal comfort
and readability.
Oh yeah, sure.
You know, some people just prefer a larger watch face.
Makes sense.
But it's worth noting that, you know,
classic sizes, like the 36 millimeter Oyster Perpetual,
(04:17):
are still very much in demand.
I think so.
So there's really something for everybody.
It's about having the choice.
Exactly.
Yeah, and some of us just have smaller wrists too.
That too.
You can't just strap a 44 millimeter watch on a tiny wrist.
I mean, you can, but it doesn't look as good.
It might not be the most comfortable.
Yeah, exactly.
But I think that's what's cool about Rolex
(04:38):
is that they've done a really good job
of updating their classic models
with modern materials and movements
while preserving that kind of iconic aesthetic.
It's like a balance they have to strike.
Exactly.
Between tradition and innovation.
It's a tough line to walk.
But they seem to be doing it pretty well.
I think that's why people love Rolex so much.
(04:59):
I agree.
It's that they're always, you know, innovating,
but they don't forget where they came from.
Exactly.
They respect their heritage.
Yeah.
And speaking of innovation, what are
your thoughts on complications?
Oh, I love complications.
Yeah.
That's when things get really interesting.
I know, right?
It's like a mini machine on your wrist.
It really is.
That's so cool.
(05:20):
And it's amazing the things that they can do these days.
So what complications stood out to you from the top 10 list?
Well, I mean, the GMT Master II with its dual time zone
function.
It's a classic.
And it's so practical.
If you're a world traveler, you need
to know what time it is in multiple places.
Exactly.
(05:40):
You don't want to accidentally call somebody
in the middle of night when they're sleeping.
Yeah.
Exactly.
That's a rookie mistake.
It happens to the best of us.
I've done it.
I've done it, too.
So the GMT Master II, yeah, it's like a mini world
clock on your wrist.
Basically.
And what about the Daytona?
That was the Daytona.
That's another classic.
Legendary.
That chronograph function, essentially a high precision
(06:01):
stopwatch.
Racing enthusiasts.
Exactly.
Or anyone who wants super accurate timekeeping.
Absolutely.
So like if I'm timing my commute,
make sure I'm on schedule.
Exactly.
I think this is a good place to take a break.
OK, great.
So yeah, I think it's really interesting how these watches
have become more than just timepieces.
(06:21):
They're really about telling a story,
showcasing incredible craftsmanship,
embodying a certain lifestyle.
Like it's a reflection of the wearer.
Exactly.
Their values, their aspirations.
It's a piece of art that you can wear.
Yeah.
And it's interesting how Cooltech
kept emphasizing that worth every penny aspect.
(06:42):
Right.
Do you think that that perception of value
plays into the whole luxury equation?
Oh, absolutely.
Like the investment potential?
Yeah, I think there's a certain allure to owning something
that's rare.
OK.
Something that not everyone can afford.
Like an exclusive club almost.
Exactly.
But you know, it's important to remember that value
(07:02):
is subjective.
So what's worth it to one person might not
be worth it to another.
Exactly.
OK.
It all comes down to your priorities, your passions,
your personal definition of luxury.
OK.
For some people, it's about the prestige
of owning a Rolex, you know, the heritage, the craftsmanship.
Yeah.
For others, it's about the potential for appreciation.
(07:25):
OK.
The fact that these watches can hold their value.
Yeah.
Or even increase in value over time.
Like they're an investment.
Exactly.
They're a tangible asset.
Wow.
It's like a piece of history that you can wear on your wrist.
And that ties back to, I think, what
we were talking about earlier about those classic designs.
The Date Chest, the Oyster Perpetual,
(07:47):
those seem to just transcend trends.
They do.
They're timeless.
Yeah.
And I think that's a testament to Rolex's genius as a brand.
They understand that true luxury endures.
It's not about chasing fads.
Exactly.
It's about creating something that's going to last.
They make subtle updates.
Yeah.
You know, new materials, improved movements.
(08:09):
OK.
But they always stay true to that core design DNA.
It's like walking a tightrope.
It is between tradition and innovation.
And Rolex is really good at it.
They are.
I'm starting to see why people get so passionate
about these watches.
Yeah.
It's more than just a status symbol.
It's a connection to history.
It's a testament to craftsmanship.
It's a reflection of personal style.
(08:30):
So we've talked about the evolving definition
of luxury.
The rise of stainless steel, the trend toward larger sizes,
this whole world of complications.
What are your overall thoughts on the key trends
and innovations that are shaping this luxury watch world?
Well, I think what stands out to me
(08:51):
is this shift toward a more holistic view of luxury.
It's not just about the brand name or the price tag anymore.
It's about the materials, the craftsmanship,
the technical prowess.
It's all got to come together.
Exactly.
To create something truly special.
And I think we're also seeing an increased appreciation
(09:12):
for durability and versatility.
Look, we were talking about with stainless steel.
Exactly.
Yeah.
People want watches that they can wear every day.
It can take a beating.
Exactly.
And still look good.
Right.
And size preferences are evolving.
They are.
We're seeing a trend toward larger cases.
But classic sizes are still relevant.
Of course.
Yeah.
(09:32):
It's all about personal preference.
And complications are becoming more sophisticated.
Oh, yeah.
Which is really cool.
It's amazing what they can do these days.
Yeah, it's like there are many computers on your wrist.
It's crazy.
But you know, at the end of the day,
a luxury watch is more than just a timekeeping device.
It's escapement.
It's a story.
Yeah.
It's a reflection of the wearer's values
(09:53):
and aspirations.
Which leads me to a question for you.
OK.
If you were designing your dream luxury watch today,
what features or values would you prioritize?
Oh, that's a good question.
What story would your watch tell?
Well, I think for me, it would be
all about understated elegance.
(10:15):
OK.
You know, a classic design, maybe a 39 millimeter oyster
case with a clean, unpluttered dial.
So kind of minimalist?
Yeah, exactly.
It's still luxurious.
Oh, absolutely.
OK.
The movement would be impeccably crafted, of course.
Of course.
But hidden away beneath a solid case back.
So a wolf in sheep's clothing.
(10:36):
Exactly.
Like, it looks simple on the outside,
but it's got all this incredible engineering on the inside.
That's nicely.
I like that.
You know, the luxury would be in the details.
OK.
The perfect weight and balance on the wrist.
It's the smooth sweep of the second's hand.
The satisfying click of the clasp.
You're describing an experience.
(10:57):
That's the essence of true luxury, isn't it?
Yeah, it's not about showing off.
Right.
It's about those little details.
It's about savoring the experience.
Yeah, that elevates the everyday.
Exactly.
I love that.
You know.
Speaking of those subtle details,
I think it's interesting how cool tech really
emphasized that worth every penny aspect of these Rolex
(11:18):
models.
Do you think that perception of value, that investment
potential, plays into the whole luxury equation?
Undoubtedly.
OK.
There's a certain allure, an exclusivity factor,
comes with owning something rare, something
not everyone can afford.
So it's like, you're part of this club.
Exactly.
Of people who appreciate.
(11:38):
Who can afford it.
Yeah.
You know?
Yeah.
But it's important to remember that value is subjective.
Meaning what one person considers worth it
might not be to another.
Right.
So it really depends on the individual.
Exactly.
What they value.
It all boils down to your priorities, your passions,
your personal definition of luxury.
(11:59):
OK.
You know, for some people, it's about the prestige
of owning a Rolex.
Right.
The heritage, the craftsmanship.
For others, it's about the potential for appreciation.
OK.
The fact that these watches can hold their value.
Yeah.
Or even increase in value over time.
It's like they're a tangible asset.
(12:20):
Exactly.
A piece of history you can wear on your wrist.
I like that.
And I guess that ties back to what
we were discussing earlier about the enduring appeal
of those classic Rolex designs.
Right.
Like the Datejust, the Oyster Perpetual.
They just seem to transcend trends.
They absolutely do.
And I think that speaks to Rolex's genius as a brand.
(12:41):
OK.
They understand that true luxury endures.
Right.
They introduce subtle updates, new materials,
improved movements.
But they always stay true to that core design DNA.
They're not trying to reinvent the wheel every year.
Exactly.
They're just refining it.
They're perfecting it.
Yeah.
So it's like walking a tightrope.
It is.
(13:01):
Between respecting tradition and embracing innovation.
And Rolex is really good at it.
They are masters of the craft.
I'm starting to see why people get so passionate
about these watches.
Yeah, it's more than just a timepiece.
It's a connection to history.
Absolutely.
It's a testament to craftsmanship,
a reflection of personal style.
So we've covered a lot of ground here.
(13:22):
We have.
We've talked about the evolving definition of luxury.
Yes.
The rise of stainless steel, the trend toward larger sizes.
The fascinating world of complications.
Right.
What are your overall thoughts on the key trends
and innovations shaping the luxury watch world?
Well, I think what stands out to me
is this shift toward a more holistic view of luxury.
(13:46):
Materials craftsmanship and technical prowess
are now just as important as brand prestige and price tag.
So it's not just about the name on the dial anymore.
It's about the whole package.
It's about the entire experience.
That's really interesting.
We're seeing an increased appreciation for durability
and versatility.
Like with the stainless steel.
Exactly.
People want pieces that are durable, versatile,
(14:10):
and can withstand the rigors of daily life.
They want something they can wear every day.
Exactly.
Not just, say, for special occasions.
Right.
And size preferences are evolving as well.
Yes.
With the trend toward larger cases.
But classic sizes, like the 36 millimeter Oyster Perpetual,
are still very much in demand.
Of course.
(14:30):
So there's really something for everyone.
Exactly.
It's all about personal preference.
And complications are becoming increasingly sophisticated.
Oh, yeah.
Catering to the needs and desires
of a global tech savvy audience.
It's amazing what they can do these days.
It's like having a mini computer on your wrist.
It's incredible.
But at the end of the day, a luxury watch
is no longer just a timekeeping device.
(14:51):
It's a statement.
It's a story.
A reflection of the wearer's values and aspirations.
It's like a piece of art that you can wear.
I like that.
And that brings me to a question for you.
OK.
If you were designing your dream luxury watch today,
what features or values would you prioritize?
Oh, that's a tough one.
What story would your watch tell?
(15:11):
Well, I think for me, it would be all
about understated elegance.
Yeah.
A classic design, maybe a 39 millimeter oyster case,
with a clean, uncluttered dial.
So minimalist.
Yeah, exactly.
But still luxury.
Oh, absolutely.
The movement would be impeccably crafted, of course.
(15:33):
But hidden away beneath a solid case back.
So a wolf in sheep's clothing.
Exactly.
It looks simple on the outside.
Yeah.
But it's got all this incredible engineering on the inside.
Precisely.
I like that.
You know the luxury would be in the details.
The perfect weight and balance on the wrist,
the smooth sweep of the second's hand,
(15:54):
the satisfying click of the clasp.
You're describing an experience.
That's the essence of true luxury, isn't it?
It's not about showing off.
Right.
It's about savoring those little details.
Yeah, it's about savoring the experience.
Yeah, those subtle, exquisite details
that elevate the everyday.
Exactly.
And speaking of subtle details, I
think it's interesting how Cooltech really
(16:15):
emphasized the worth every penny aspect of these Rolex models.
Right.
Do you think that perception of value,
that investment potential plays into the whole luxury equation?
Undoubtedly.
There's a certain allure and exclusivity factor
that comes with owning something rare, something
not everyone can afford.
So it's like you're part of this club.
(16:36):
Exactly.
With people who appreciate it.
And who can afford it.
But it's important to remember that value is subjective,
meaning what one person considers worth it
might not be to another.
OK, so it really depends on the individual
and what they value.
It all boils down to your priorities, your passions,
your personal definition of luxury.
(16:57):
OK.
For some people, it's about the prestige
of owning a Rolex, the heritage, the craftsmanship.
For others, it's about the potential for appreciation,
the fact that these watches can hold their value or even
increase in value over time.
Like an investment.
Exactly.
Like they're a tangible asset, a piece of history
that you can wear on your wrist.
(17:18):
I like that.
I guess that ties back to what we were discussing earlier
about the enduring appeal of those classic Rolex
designs, like the Datejust and the Oyster Perpetual.
They just seem to transcend trends, don't they?
They absolutely do.
And I think that speaks to Rolex's genius as a brand.
OK.
They understand that true luxury endures.
Right.
They introduce subtle updates, new materials,
(17:39):
improved movements.
But they always stay true to that core design DNA.
They're not trying to reinvent the wheel every year.
Exactly.
They're just refining it, perfecting it.
So it's like walking a tightrope.
It is.
Yeah, between respecting tradition
and embracing innovation.
And Rolex is really good at it.
They are masters of the craft.
Yeah.
I'm starting to see why people get so passionate about these
(18:00):
watches.
Yeah, it's more than just a timepiece.
It's a connection to history, a testament to craftsmanship,
a reflection of personal style.
Absolutely.
Before we wrap up, I wanted to circle back to something
you mentioned earlier.
OK.
The idea of a watch as a story, what stories
do you think these Rolex watches are telling?
That's a fascinating question.
(18:20):
I think each Rolex model tells a different story,
reflecting a specific facet of the brand's heritage
and values.
OK.
The Submariner, for example, tells a story of adventure,
of exploration, of pushing boundaries.
So it's not just a dive watch.
Exactly.
It's a symbol of that adventurous spirit.
It's a watch for people who live life to the fullest,
(18:42):
who crave new experiences, and aren't
afraid to push their limits.
That's cool.
The Daytona, on the other hand, tells a story of speed,
precision, and competition.
It's a watch born on the racetrack.
So it's got that racing heritage.
Exactly.
Steeped in the adrenaline-fueled world of motorsports.
It's like wearing a piece of racing history on your wrist.
(19:02):
Precisely.
And what about those more classic models,
like the Datejust or the Day-Date?
Right.
What stories do they tell?
I think those watches tell stories
of success of accomplishment, of timeless elegance.
They're watches that have graced the wrists of presidents,
CEOs, and icons of style.
(19:22):
That's a symbol of achievement.
Exactly.
A marker of a life well-lived.
It's amazing how a single object can
hold so much meaning, so much history, so much emotion.
That's the power of a well-crafted watch.
It's not just a timepiece.
It's a legacy.
Wow.
And that, in my opinion, is the ultimate definition
of luxury.
I couldn't agree more.
(19:43):
Yeah, it really makes you think about what story
your own watch would tell.
Yeah, it does.
If you could design one.
That's a fun thought experiment.
Well, we already heard what your dream watch would be,
so now I'm putting you on the spot.
If you could pick one Rolex from Cooltech's top 10 list,
which one would you choose?
And why?
That is a tough one.
(20:04):
They're all pretty great.
They are all very nice watches.
But if I had to pick just one, I think
I'd go with the Explorer, too.
Oh, interesting choice.
Yeah.
Why that one?
For me, it's that perfect balance
between ruggedness and refinement.
It's a watch that's built for exploration, you know?
Yeah.
But it also has that classic Rolex elegance.
(20:26):
So you can dress it up and dress it down.
Exactly.
Plus, I love that 24-hour bezel and the orange GMT hand.
It's a nice pop of color.
It adds a little personality.
Yeah, it's like it's saying, I'm ready for adventure,
but I'm still stylish.
That's a good way to put it.
And I think that's really what it comes down to, isn't it?
Finding a watch that speaks to your personal style.
Absolutely.
(20:47):
Your values.
Your aspirations.
Yeah, whether it's a sporty Submariner,
a sophisticated Datejust.
Rugged Explorer.
There's a Rolex out there for everyone.
That's the beauty of it.
I think that's a perfect note to end on.
We've covered so much ground in this deep dive.
We really have.
From the evolving definition of luxury
(21:07):
to the interplay of materials and design.
The enduring appeal of classic models.
Yeah, and that fascinating world of complications.
Right.
But most importantly, I think we've
explored what makes these watches so special.
Yeah.
Why they resonate with people on such a deep level.
It's more than just telling time.
Exactly.
(21:27):
It's about so much more than that.
And hopefully, we've given our listeners
some food for thought.
Yeah, maybe they'll look at their own watch
a little differently now.
Or maybe they'll be inspired to explore
the world of horology a little further.
And if you are interested in learning more about the Rolex
models that we talked about today,
we've got links to all the details in the show notes.
Be sure to check this out.
But before we go, let's leave our listener
(21:49):
with that final thought-provoking question.
OK, hit me.
If you were designing a luxury watch today,
what features or values would you prioritize?
That's a good one.
What story would your watch tell?
It really makes you think.
What would your dream watch say about you?
Thanks for listening, everyone.
We'll see you on the next Deep Dive.