💸 How do you scale a homemade cocktail startup into a **multi-brand beverage empire**? With grit, creativity — and $5 million. In this investor-focused episode of *What Keeps You Awake.TV*, host David Hooser welcomes back **Chuck Moore**, founder of Choco Flaco, Elvado, and Elero. Chuck shares: • Why raising capital never stops (and how it's changed) • How he went from $200K family rounds to a $5M national raise • Why crowdfunding is now a key part of his equity strategy • The Gen Z drinking shift — and how Elvado’s THC cocktails fit the future • How global awards and major distribution deals are fueling credibility 🚀 Now entering **12,000+ new stores**, Chuck’s brands are in Total Wine, Bevmo, and Walmart.com — with new innovations coming Fall 2024. 🎯 For investors, founders, and beverage enthusiasts — this is the *real talk* behind launching, losing, pivoting, and scaling in CPG. 🔗 Explore the products: • [ChocoFlaco.com](https://chocoflaco.com) – low-calorie cocktails • [ElvadoDrinks.com](https://elvadodrinks.com) – hemp-infused beverages • [EleroMocktails.com](https://eleromocktails.com) – non-alcoholic sips 📣 Like, subscribe & share to support entrepreneur storytelling with real lessons. 📝 Drop a comment: Would *you* invest in the future of drinks?
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