Running a great business won’t help you if no one can find you. In this episode of What Keeps You Awake.TV, host David Hooser welcomes Craig Darling, founder of Darling Local, for a deep dive into local visibility — what it is, why it’s different from marketing, and how 94% of businesses are doing it wrong. Craig shares how a simple Google+ post launched a 10-year journey into local SEO mastery, and why most businesses are throwing money at ads without ever fixing their foundations. If you’re a service business, restaurant, or local entrepreneur — this episode could change how you think about search forever. ✅ Learn why your Google Business Profile matters more than your website 💰 Stop wasting money on pay-per-click until this is done ⚙️ Real tips to make AI find and recommend your business 👉 Like this episode? Subscribe and follow WhatKeepsYouAwake.TV for unfiltered insight from the real-world trenches of entrepreneurship. 📍 Get in touch with Craig: darlinglocal.co
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