What's Hot In Digital

Google Ads is rolling out a new AI-powered feature called AI Max — and it could signal the next big shift in how search campaigns are run.

In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Brent Neale, to break down everything we know about AI Max so far, how it compares to Performance Max and DSA, and what advertisers should expect once it’s live.

This isn’t just another feature — th...

Think your Meta Ads are driving new customers? Think again.

In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Paid Social Specialist, Thom Riley, to break down one of the most common issues we uncover when auditing ad accounts: budgets being quietly burned on existing customers instead of acquiring new ones.

We’ll walk through the strategies we use to reduce wasted spend, take back control ...

If you’re not checking your negative keywords regularly, your Google Ads campaigns are leaking budget — fast.

In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Tia Scott, to break down the exact negative keyword process we follow to clean up traffic, improve conversion rates, and get more out of every dollar spent on Google Ads.

We’re not talking theory — this is the day-to-...

Thinking about using content creators to boost your brand’s reach and credibility?

In this episode of What’s Hot in Digital, WHD’s Social Media Coordinator, Miller Kerta, joins James to unpack how brands can source, brief, and manage creators to get high-performing content — without inflated costs or overhyped influencer deals.

Whether you’re running paid ads or building your organic presence, this episode will sh...

Your TikTok content isn’t getting the reach you expected — and you’re not alone.

In this episode of What’s Hot in Digital, WHD’s Organic Social Media Coordinator Emma Swan joins James to break down what’s really working on TikTok right now — and why most brands are still getting it wrong.

You’ll learn:

• Why deleting low-performing videos could be hurting your reach

• How to use trends the right way (without chasing empty views)

• What ...

Want to get hired in digital marketing? This episode breaks down exactly what stands out — and what gets ignored.

We’re joined by Lauren Macdougall, General Manager at WHD and the person behind most of our hiring decisions. She shares real-world insights into how applicants get noticed (and why most don’t), especially for creative, sales, and social roles.

Here’s what we cover:
•Why a well-written, tailored ap...

Google shut down our Merchant Center — no warning, no real reason, no appeal.

In this episode of What’s Hot in Digital, James and WHD’s Senior Google Ads Specialist Brent Neale unpack what actually happened, what Google’s crackdown on AI content means for advertisers, and what every eCommerce business needs to be aware of before uploading AI-generated product images.

This isn’t just about one account. With ad susp...

What’s working in paid social media right now?

In this episode of What’s Hot in Digital, WHD’s Head of Paid Social Strategy, Steph McGrath, joins James to break down the strategies that are driving performance across lead gen and eCommerce accounts — from high-quality lead forms to AI-powered Advantage+ Shopping campaigns.

Whether you’re running ads for your own business or managing campaigns for clients, this episode is packed with ...

If you’re still relying on platform-reported ROAS to measure your marketing success, you’re missing the bigger picture.

In this episode of What’s Hot in Digital, WHD’s Marketing Director Lana Hill joins James to unpack how businesses should actually be measuring marketing performance — and why most agency reports aren’t telling the full story.

We break down MER (Marketing Efficiency Ratio), the hidden cost of siloed data, and how to ...

Most businesses are leaking money on Google Ads without realising it. In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Tia Scott, to break down the four simple but critical fixes that can immediately lift your campaign performance.

If you’re running Google Ads — or paying someone else to — these are the settings you need to check.

Here’s what we cover:

• The location targeting mistake that’s ...

Meta is sneakily switching on ad settings that are tanking your results — and unless you know exactly where to look, you’ll never even know it’s happening.

In this episode, James is joined by WHD’s Senior Paid Social Specialist, Thom Riley, to uncover the hidden traps inside Meta Ads Manager. From sneaky auto-enhancements to dangerous copy changes, we break down what to watch for — and what to turn OFF — before your campai...

Google Ads has just launched a new feature called Platform Comparable Columns. While it might sound technical, it’s a game-changer for anyone running Demand Generation campaigns.

In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Google Ads Specialist, Brent Neale, to unpack exactly what this update means, why it matters, and how it can give you a clearer picture of what’s really driving conversions in your ac...