Honest Business Podcast: Burnout, Identity & Creative Growth

What does it really take to run a business today — and stay sane while doing it?In this episode of the Honest Business Podcast, I sit down with Alex for an unfiltered conversation about entrepreneurship, leadership, and the identity shifts that come with growing something of your own.We talk openly about:→ Navigating burnout and overwhelm→ Building a trusted brand without pretending→ Balancing creativity and business growth→ Managing self-doubt and showing up consistently→ Why storytelling, community, and mindset matter more than everIf you're a creative entrepreneur, business owner, or content creator feeling stretched, stuck, or unsure — this is a conversation for you.🎙️ Topics include:Long-form vs short-form strategyConfidence, perfectionism, and burnoutLeading with values instead of egoMaking content that feels like you🎧 Watch or listen now — and drop your biggest takeaway in the comments 👇📩 Want to chat about strategy or content? Reach out: [e-mail]0:00:00 – 0:01:30 Introduction – Meet Alex & Today’s Conversation 0:01:30 – 0:04:00 The Value of Creative Community & Why It Matters 0:04:00 – 0:06:30 London’s Content Scene vs. Other Cities 0:06:30 – 0:08:15 The Pressure to Perform vs. The Need to Create 0:08:15 – 0:11:00 Why Your Environment Affects Your Output 0:11:00 – 0:13:00 Saying “Yes” to Things Before You’re Ready 0:13:00 – 0:15:30 Alex’s Early Career & Getting into Media 0:15:30 – 0:18:00 How to Build Your Network Without Being Pushy 0:18:00 – 0:20:00 Are You Creating for You or for the Algorithm? 0:20:00 – 0:23:00 Understanding Brand Voice in a Crowded Space 0:23:00 – 0:25:30 The Danger of Over-Editing Yourself 0:25:30 – 0:28:00 Finding Confidence in Creative Work 0:28:00 – 0:30:30 How to Stay Inspired When Things Feel Stale 0:30:30 – 0:33:00 When Do You Need to “Pick a Niche”? 0:33:00 – 0:35:00 Growing a Following Without Burning Out 0:35:00 – 0:38:00 Balancing Creative Freedom with Paying the Bills 0:38:00 – 0:41:00 The Business Side of Being a Creator 0:41:00 – 0:43:00 How Collaboration Fuels Better Work 0:43:00 – 0:45:30 What Makes a Brand Truly Memorable 0:45:30 – 0:48:00 Long-Form vs. Short-Form: What Works Where? 0:48:00 – 0:50:30 How to Develop a Content Strategy That Lasts 0:50:30 – 0:53:00 The Shift from “Expert” to “Trusted Guide” 0:53:00 – 0:56:00 The Power of Storytelling in Business Content 0:56:00 – 0:58:30 What Most People Get Wrong About Content 0:58:30 – 1:01:00 Alex’s Top Advice for Creators Starting Now 1:01:00 – 1:05:00 Final Reflections & Why Your Voice Matters