“Video content allows you to control the tone and excitement of your message. People connect more deeply when they see and hear you, making your message more impactful.” - Tricia Howard on leveraging video to humanize cybersecurity marketing.
In this episode of the Cyberwhyze Brand en Podcast, we are joined by Tricia Howard, a top 35 Female Cybersecurity Social Media Influencer and fine arts evangelist known online as Tricia kicks SAS. Tricia brings a unique blend of creativity and tech savviness to InfoSec marketing.
Tricia shares her journey from sales to becoming a social media virtuoso, emphasizing the power of video content and storytelling. Discover how she helps researchers tell their stories, builds their personal brands, and engages audiences with humor and authenticity.
Tricia’s insights are invaluable for marketers aiming to humanize their brands, navigate the complexities of cybersecurity, and connect with their audience on a deeper level. Tune in for a dynamic discussion on the intersections of cybersecurity, creativity, and content.
What You'll Learn:
- How Tricia Howard uses video to humanize technical content and engage audiences.
- The importance of empathy and authenticity in cybersecurity marketing.
- Strategies for leveraging social media to build personal and corporate brands.
- Tips for balancing creativity with technical accuracy in your marketing efforts.
If you enjoyed this episode, please rate and review us on Apple Podcasts and Spotify, and be sure to hit the subscribe button!
Looking to build your cybersecurity brand and create more inbound demand without wasting time and money? Visit us at www.cyberwyze.com and learn more about our unique approach to founder and SME-led video marketing, and schedule a free 30-minute consultation today!
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