In this episode of the Off Script Podcast by Cyberwhyze, Gladdy Von shares how he built a $30M division without traditional credentials, became a top sales performer using marketing principles, then walked away from peak earnings to travel the world solo.
Now joining Cyberwhyze, he reveals why most B2B companies have sales and marketing misalignment.
What You'll Learn:
-Why "sales is a function of marketing, not a separate discipline"
-How storytelling beats product presentations in enterprise deals
-The real reason Gladdy was known as a "margin protector" CFOs loved
-What he learned from 7 years in college and multiple career pivots
-Why subject matter expert stories are trapped in most organizations
-How to leverage marketing thinking for sales success
-Why the best salespeople think like marketers
-How to move conversations beyond product features to outcomes
-The importance of organizational support in individual success
-How to make calculated career risks that pay off long-term
CHAPTERS:
00:00 Introduction: Meeting Gladdy
02:26 Origin Story: From San Diego to Multiple States
03:47 The Seven-Year College Journey
07:28 Landing First Marketing Job with Zero Experience
10:55 The Degree That Never Mattered
12:24 Building Horizon Display from $750K to $30M
16:13 The Failed Business Attempt and Humble Lessons
20:36 First Official Sales Role and Overcoming Fear
21:43 Seven Years of 100% Quota Achievement
23:27 Marketing Mind in Sales Execution
25:25 The $350K Decision and Global Sales Meeting
30:22 Year-Long Solo Travel Across 15+ Countries
34:25 Joining Cyberwhyze and Career Evolution
36:47 Why Subject Matter Expert Stories Matter
41:21 Sales and Marketing Alignment Philosophy
44:51 Enterprise Paradigm Shifts and Resistance
48:10 Authenticity in Business and Content
What's your biggest takeaway from Gladdy’s unconventional path? Have you ever walked away from financial security for personal growth?
If you're building a cybersecurity brand and need to generate inbound demand without wasting time and money, visit https://cyberwhyze.com to see how we help founders and subject matter experts turn their expertise into demand-driving content.
Enjoyed this episode? Like and subscribe for more insights!
Cyberwhyze: https://cyberwhyze.com
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