How do you handle the unexpected when the stakes are at their highest?
Tim sits down with Shawna Bruce to break down the critical differences between a crisis communications plan and a full-fledged program.
Recorded live at the 2024 Canadian Emergency Preparedness and Climate Adaptation Convention in Ottawa, the conversation dives deep into the importance of preparedness, flexibility, and teamwork in crisis management.
Whether navigating social media pitfalls or leading a military response, Shawna and Tim explore what it takes to stay ahead of chaos.
Listen For:
06:07 - The Rarity of Proper Crisis Communication Programs
12:29 - Crisis Communications: Then vs. Now
16:39 - Viral Crisis: A Mayor’s Social Media Misstep
25:03 - Leveraging Proven Practices in Crisis Response
Guest: Shawna Bruce
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