In this episode of Wise Wednesday, host Jake Britton sits down with Jeff Dutton, a copywriter and brand strategist, to explore the power of words in branding and storytelling. They discuss Jeff's journey from aspiring lawyer to successful entrepreneur, the importance of authenticity in brand voice, and the challenges of maintaining consistency in messaging. Jeff shares insights on overcoming doubt and fear in pursuing one's passion, and the mission behind his publishing company, Big Water Press, which aims to help individuals share their unique stories with the world.
01:53
The Journey of Words and Branding
04:33
Entrepreneurial Drive and Creative Evolution
07:37
Defining Brand Voice and Identity
10:44
Authenticity in Storytelling
11:38
Uncovering Your Brand Voice
13:29
Consistency in Brand Messaging
15:50
Real-World Applications of Brand Identity
19:01
Overcoming Doubt and Fear
22:20
The Passion Behind Big Water Press
24:43
Core Truths and Final Thoughts
Wise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through:
- Brand | Web Development
- SEO | Paid Media
- Social Media Management
- Creative Design | And More
Website: wisebearcreative.com
Social Links:
- Instagram: @wisebearcreative
- Facebook: Wise Bear Creative
- LinkedIn: Wise Bear Creative
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