S2E6: What does the Gen Z worker really want? With Holly Hobbs

In this episode of Work’s Weird Now, we sit down with Holly Hobbs, founder and CEO of Apprentivia, who shares her inspiring journey from facing over 30 job rejections to leading a youth employment movement. Holly dismantles the myths around apprenticeships, offers powerful insights into what Gen Z really wants from the workplace, and unpacks how employers can better connect with young talent in a post-AI world.

We dive into mentorship, mindset, self-belief, and the role of TikTok in shaping today’s early career paths. Whether you're an employer, educator, or Gen Z job seeker, this episode offers practical tips and a whole lot of perspective.

Topics covered: Apprenticeships • Gen Z in the workplace • Career mindset • AI & education • Youth employment • Employer branding • Social media strategy • Mental health at work

Gen Z is often misunderstood - branded as lazy or entitled. But the reality is far more complex.

Key learnings:

✅ Gen Z values purpose, balance, and authenticity

✅ Apprenticeships aren’t the “easy route” - they’re misunderstood

✅ Social media isn’t just for fun - it’s a career tool

✅ We need new models of education to meet an AI-driven world

Whether you’re hiring Gen Z, mentoring them, or raising one(!), this episode is packed with truth, actionable insights, and inspiration.