The Power of Small and Medium Sized Meetings: Strategies for Success

AI-Produced Episode for On-the-Go Listening

In this episode of our AI-powered podcast, we explore "The Power of Small and Medium Sized Meetings: Strategies for Success," an article by Cynthia D’Aoust, Senior VP of Global MICE at YES (Your Event Solutions).

Contrary to what you might expect, corporate events aren’t shrinking to cut costs, they’re evolving. Cynthia shares how meetings are actually increasing in size and complexity as companies prioritise face-to-face engagement to drive alignment, motivation, and momentum. Backed by recent data, she explains why live interaction is still king when it comes to energising teams and pushing through strategic transformation.

But it’s not just about the big stage. Smaller, purpose-driven meetings still play a critical role, especially when they’re bundled for efficiency or managed with self-service planning tools to maintain consistency and control.

Key takeaways:

• Bigger isn’t always better. Purpose matters more than headcount.
• Bundling internal meetings can increase buying power and save money.
• Don’t rush to book the venue. Define success first, then build the event.
• Virtual can work - if it’s designed to engage, not just broadcast.
• Senior leadership gatherings are growing in importance, especially for remote-first businesses.

This episode unpacks how companies are rethinking event scale, not by cutting back, but by being smarter and more strategic.

Hit play to get the full story, hands-free.