The Art of Disruption: Lululemon’s Rise Through the Eyes of Its 6th Employee

What if, in order to create something truly transformative, you need to destroy it first?

In this episode, Aish dives into the power of creative disruption with Darrell Kopke—the sixth employee and a founding member of Lululemon, now Executive Director at the Creative Destruction Lab in Vancouver. Darrell shares the untold stories from Lululemon’s early days, revealing how creative disruption fueled the momentum to challenge industry giants. Together, Aish and Darrell unpack why disruption is fundamentally a human problem—not a tech issue—and explore how Lululemon built its "cult" following. Finally, unlock practical ways you can bring the art of disruption into your own life.

About Darrell:

Darrell Kopke was the 6th employee and 1st General Manager of what is now a $44 billion dollar company—Lululemon. In this role, Darrell spearheaded the expansion from one single store in Vancouver to 65 stores internationally, with 100 percent annual growth and $200 million in sales. Now, Darrell is a Lecturer on Entrepreneurship and Innovation at UBC Sauder School of Business in Vancouver and Executive Director of the Creative Destruction Lab in Vancouver.

Learn more about the Creative Disruption Lab at UBC Sauder School of Business: https://creativedestructionlab.com/locations/vancouver/

Learn more about WDHB: wdhb.com