$75K/Month by 26: Owen Nurminen on Turning Struggle into Strategy

In this episode of the Young Money Podcast, we sit down with Owen Nurminen — a 26-year-old digital creator, consultant, and former pro gamer with over 150,000 followers. Owen unpacks his path from growing up in Orange County with a complex family dynamic to earning $75,000 a month in the content game. He dives deep into how his brother’s disability and financial hardships fueled his relentless drive, how he pivoted from basketball to Fortnite, and why delegation and obsession are the keys to scaling both influence and income. The conversation also covers hiring strategies, social media tactics, and balancing the grind with giving back — including his mission to support his mom and future ventures like app development. Whether you’re a creator, entrepreneur, or someone trying to level up, this episode is packed with real talk, value, and inspiration.

Episode Transcript

Speaker 1 (00:00):
All right, Owen, what's up man? Not much excited to
sit down today.

Speaker 2 (00:03):
Yeah, I'm excited to chat with you. We've known each
other for a bit, we live in the same building.
But you know, I've always seen you were doing some
cool stuff, especially on social media, and I'll see you
out on runs and stuff. But I wanted to like
actually get to know a little bit more about you,
and this is just a good opportunity to Yeah, man,
thanks for having me. I'm excited to chat.

Speaker 1 (00:20):
Yeah. Yeah. So this is Owen nermanin correct. Perfect.

Speaker 2 (00:24):
He is a digital creator and consultant in the influencer
marketing space, with over one hundred and fifty thousand followers
across all social media platforms. And then you can you
remind me how old are you?

Speaker 1 (00:35):
I'm twenty six.

Speaker 2 (00:36):
That's awesome, man, So twenty six, And that's why I
wanted to meet with you, because I'm big into like
young people that chose to not just be average and
take a middle income job or something like that. They
wanted to make something completely different about themselves. That's what
I'm all about. So you're way ahead of other twenty
six year olds at this point. And yeah, I think
that's pretty cool. I appreciate it. So right now you've

(00:57):
got influencer insider, you mentors to help monetize their social
media presence. So they might already have social media presence,
but they're like, how do I make money with this?
So that's cool, And then you offer coaching, you secure
brand deals, and you also just help them make even
more engaging content, which is really cool. It's something that
I'm working on right now too. So but just tell

(01:18):
me a little bit about yourself, Like you're from oc
Orange County, and tell me about how you what led
from childhood to you know, high school college, what led
you to wanting to be an entrepreneur.

Speaker 1 (01:28):
Yeah, I don't know if there's ever a time where
I was like I want to be an entrepreneur. I
feel like the earliest like kind of flash I had
in my head was I could picture myself like with
a big office environment, and when I went to the
loop Ed Quarters, I actually thought to myself, like, this
is pretty much what it looked like. So I didn't
know if I'd be fully leading it, but I knew

(01:49):
like i'd be heavily involved in it, you know. But yeah,
from Orange County data Point, I grew up there. My
parents split when I was like six. My brother is disabled,
he has autism and down syndrums, so and my mom
single mom, one kid disabled, and then me and my
brother's older. So you know, you get to see all

(02:09):
that stuff, and you I think you've become a little
bit more sentient when there's like a need for things more.
And so I feel like I was younger as and
having like legitimate conversations, conversations with my mom, you know,
why don't we have these things like what's going on?
Like you know what, like that kind of thing. And
I'd go to my dad's house on weekends I had

(02:30):
with him, and my dad's friends were wealthy. They still are,
you know, they have massive homes in Newport, things like that,
and I'd be like, and but my dad when he
divorced my mom and they divorced each other, we'd go
couch surf, like we'd stay on one friend's couch one
night and then you know, next week would be a
different place. And I remember just being.

Speaker 3 (02:50):
Like, huh, why did these guys have massive homes?

Speaker 1 (02:54):
But you know, we don't really have that. In fact,
we don't have a home, like what's going on so
that kind of put me onto like the accountability aspect
of what you have to do in life in order
to have that, And so I think I was really
driven at a young age from it. M yeah, that's
really cool. When did what age did that divorce kind
of happen? How? Six? Okay? Six?

Speaker 2 (03:16):
So really young? And then growing up? Did you play
any sports? Did you do any any extra curriculars in
school and stuff?

Speaker 1 (03:22):
Yeah? So I played pretty much every sport excluding like hockey.
I played football a little bit, soccer, baseball, no tennis
or anything. But basketball was actually the sport that I
decided to play in high school and I picked it
up in like seventh grade because after I played soccer
and baseball, was like it's just not that fun. Basketball

(03:43):
is so fun. So my goal was like, all right,
well I'm going to make it out. I'm going to
go play a professional probably overseas, you know, trying to
be a little realistic, which is not even a good
thing to be realistic sometimes, But I was like, I'll
play in Finland or something, make my two three hundred
k year and like have a good life. But yeah,
I mean that's where I started. I guess what ended

(04:05):
that injury or just yeah. So I played junior college
in southern California and I broke my back. I had
the L five pars defect, and so I was like, damn, well,
I guess basketball's done. So then I went and I
like the same day I got my Mr MR I
really little back. I went and bought a computer to
start playing Fortnite because it just came out. I was

(04:25):
like twenty eight nice, yeah, early or late twenty seventeen.
So I'm like, all right, if I'm going to be
bedroom for a year, I'm gonna become a professional gamer
because I always played them growing up. I was always
really good, like you know, BO two League, play Destiny.
I didn't really play CS or anything, but like those
types of games, And so before Nite came out, I
taught myself mouse and keyboard. And then at the end

(04:47):
of that year, at twenty eighteen, I became a pro.
I in my first pro event, and that's how I
kind of kind of got into the online money world,
you know. And then at the same time, I started
going to Clemson as well. So but then I didn't
care aout school because I'm like, all right, I'm watching
people make a million dollars a year, which then was crazy.
Now we know, like the scale is much higher than that.

(05:08):
But give me with online gaming, Yeah, yeah, for sure. Yeah.

Speaker 2 (05:11):
So I just think I find it interesting. I asked
about the sports because I knew you were really good
at basketball. But I feel like people that go and
try to achieve like a bunch of success, they're usually
good at something before, like they have a track record.
So I always, like, I interview salespeople all the time,
and one of the number one questions I ask is
what sports did you play?

Speaker 1 (05:27):
Were you good at them?

Speaker 2 (05:28):
And a lot of times when we get like the
captains of their like football team or basketball team, they
end up being pretty.

Speaker 1 (05:33):
Good at sales too.

Speaker 2 (05:35):
But you'll also find that some really good athletes they
end up not really doing much with it after that,
but they have the ability and skills too. It's almost
like they just need to find where they need to be.
They need to get the right vehicle, and someone needs
to help them with that, and a lot of times
they kill it. But so that's interesting. And then you
went into gaming and you wanted to take that to
the top. So you just kind of take things. You

(05:55):
become obsessive over them and you want to be the best.

Speaker 1 (05:57):
Yeah, in the world. Yeah, it's like a that called
the gamer gene, And so I went to WAP put
their HQ. A few of those guys pretty much anyone
I talked to that was maastly successful. They were addicted
to video games at one point. And I think it's
that same like addiction thing of being obsessed that leads
to an outwards like outcome. You know, if you're not obsessed,

(06:21):
you could be really good at something. I don't think
it translates. Yeah, you know, like you're always gonna get
beat by someone that just cares more. It's obsessed. Yeah,
do you know great Cardon, you're a fan of him.

Speaker 2 (06:29):
He's very controversial, but he had this book called be
Obsessed or be Averaged, and it's like, you know, we
teach our kids to not be obsessed with the little
toys and video games whatever, but obsession is a good
thing as long as it's in the right things.

Speaker 1 (06:41):
That's kind of what he's talking about. Yeah. Yeah, No,
I one hundred percent believe that. I actually believe it's
good to be obsessed in anything that can have a
good outcome for you. So if you're like an artist
and you're super obsessed, and I would say, go fully
into that and just be poor for a bit, you know,
like keep your expenses really low. Maybe you like have
a job so you have some income. But if you

(07:02):
really love art, then you're going to beat everyone on
a long enough horizon and you're not going to stop,
which most people. I think it's a stopping issue to
success then, more than like almost anything else.

Speaker 2 (07:14):
Yeah, yeah, that's awesome. In college, how did that go
with you? Because Clemson is a crazy school. Did you
get into the craziness of it? Ever?

Speaker 1 (07:21):
You just kind of stay straight and arrow. I remember
when I my first like an artist and you're super obsessed,
and I would say, go fully into that and just
be poor for a bit, you know, like keep your
expenses really low, maybe like have a job so you
have some income. But if you really love art, then
you're going to beat everyone on a long enough horizon
and you're not going to stop, which most people. I

(07:43):
think it's a stopping issue to success then. More than
like I was like editing a Fortnite, like just trying
to improve, and my roommate was like, bro, like are
you gonna come downtown. He's going to be crazy. Like
we had the game and I was like not, like no,
like I really like I'd like to get a better
placement in this tournament coming up. What I mean? So, No,
I never got into partying. I'm never drank or smoke

(08:04):
or anything like that. I just it doesn't make sense
to really, like, I don't know, people say it's more fun,
but like I don't even have that much fun unless
I'm like achieving, you know. That's when I feel like,
oh that was great, you know. Otherwise it's like that's
not fun. Yeah, I totally get it.

Speaker 2 (08:22):
Did something happen that caused Do you think, like did
you go and drink one time and say this, I
don't like this, or you just never just never connected
with you?

Speaker 1 (08:29):
Yeah? I mean when I was young, like my dad
would drink a lot, and so I think like the
smell of it just to really turned me off to
it young, And then I was trying to think of
people that I like looked up to I like, drank
a lot, and I couldn't really imagine any So I
just never ever got into it.

Speaker 2 (08:46):
Yeah, yeah, that makes a lot of sense. I asked
about that because part of like with me, I went
to college. I had way too good of a time.
So after a year of failing every single class, I
dropped out And that's kind of what led me to
my part of the journey. So it's like kind of
like two different things. So you're making I heard you
make about seventy five k per month in the content

(09:06):
business somewhere around there, So that must be crazy as
a twenty.

Speaker 1 (09:10):
Six year old. Do you compare that to any of
your friends that you grew up with? Do they hate
you up? And see? What are you doing?

Speaker 2 (09:16):
Man?

Speaker 1 (09:17):
Do you get any Do you get any hate like
online or anything like that. Yeah, oh, there's a lot
of different questions yeah out there, But yeah, I think
I mean, I guess it's good income wise, but you know, yeah,
you can do the comparison thing, but ultimately I believe
you should be comparing internally about what Like for instance,

(09:39):
if I have a checklist, I don't do it and
that means I don't feel good about it versus like
you know, I just I'm a co founder on this
new app called Narrow and you know, one of our
founders does like twenty million year and so it's like
with all of his apps, and so it's like, do
I compare myself to him? Like not really, you know,
it doesn't that part doesn't matter to me. And there's

(10:00):
just there's so many different income levels. It's more my
identity and I've always I've given up a lot to
be success. Like I said no to so many things.
But you know, I will say yes to hang out
with my girlfriend, you know, versus a lot of guys
just won't do that. A new twenties that, you know,
so like how can you compete or expect to make
twenty million if you're not doing what they do? So

(10:23):
it's kind of that, you know, I don't. I try
not to compare myself just because there's my end goal.
My north star is a little bit different and constant
work NonStop for my entire twenties. Yeah.

Speaker 2 (10:34):
Yeah, the way I see it, I mean, seventy five
came up, I could tell you're not like, yeah, this
is it.

Speaker 1 (10:38):
I've reached it.

Speaker 2 (10:39):
But when I see twenty six years old and we're
going to be I believe you'll be in this game
till you're you know, you know, maybe till you're dead.
You might never stop, but yeah, when you're fifty where
you're going to be sixty.

Speaker 1 (10:49):
So that's how I kind of see it.

Speaker 2 (10:50):
I think it's really impressive, and I'm interested to see
in five years, ten years where you've gone where I've gone.
I love it that we have, as younger entrepreneurs a
huge runway that most entrepreneurs are in their late thirties
forties don't really have anymore.

Speaker 1 (11:04):
Yeah, no, I mean I appreciate it, sure, but I
think it's probably impact I think means more, yeah, you know.
And so that's the place where I want to get to,
where it's like like true blasting meaningful impact versus the income,
which I know people say that, but I think it's

(11:24):
totally true, Like because I've standardized my business and so
now that seventy five K runs without a lot of
effort from me, Like all my effort really now day
to day is kind of going into this new app.
So it's like technically the money's coming in, but I don't.
Like when I when I got my first brand deal
with Whoop, that was like, you know, I cry, you know,

(11:46):
but because I'd never seen money like that, it allowed
me to be my job by all that, you know,
like the impact there and that feeling is much better
than just seventy five K coming through, you know, and
you posted that on your Instagra.

Speaker 2 (11:57):
It's pinned up there, but it's like you have Times Square,
I think, And the Whoop thing came by was what
was that that?

Speaker 1 (12:04):
Yeah, that was the WOP visit. So Wop had a
challenge to make amount of revenue in thirty days on
a brand new business. So I just opened up a
new op and then send a new client through it
automatically did it and they took care. So I had
to buy the flight, but they they got the hotel,
they set up all the food and the planning for

(12:26):
the two days were there, and then they put our
bill our company that I launched with them, on a
billboard in Times Square, which is, you know, obviously really
good for branding because you're paying for you know, a
minute of real estate up there, which is like I
don't know, a few hundred bucks or whatever, but really
forever now like anytime I post and that's penned, people
can go there and see that, like it should cost

(12:49):
way more.

Speaker 2 (12:50):
Yeah, you're right, it's like it'll be there forever since
it's on your Instagram.

Speaker 1 (12:53):
Now right that you were on that. Yeah, that banner thing.
That's cool.

Speaker 2 (12:58):
Yeah, I want to kind of get into like what
are your top three if you had like top three
keys to success or the things that you focus on
every day. It's like delegation. You said that you don't
really spend a lot of time. You don't really have
to spend a lot of time in your business anymore,
but you're still working around the clock. So what are
like your top three things that you focus on in
your business or on a day to day.

Speaker 1 (13:18):
Yeah, it's a great question. I think the big one is, Yeah,
it's delegation, but it's also making sure I'm doing physically
what I love to do, which is talking with creators
and like working on angles and being crafty and like
making something go viral, you know, Like that's so much

(13:40):
fun for me. And now that I'm doing it with
an app that I'm a founder, Like that's a crazy concept.
So yeah, I mean that's probably the biggest thing that
I do is is that. And then I always believe
because I have the long term horizon, it like if
I post daily on social media, then five years from now,

(14:01):
I'll be super successful. It doesn't matter what happens. So
I try to do social media posts, you know, every day,
try to do it in the morning. I consider it
to consider it like sales and marketing. If I get
that done early in the morning, then I can do
fulfillment and stuff later in the day. So that's pretty
much it. Like to break those down, the I post,

(14:23):
like I believe that's my strong suit, so I'll post,
and then from there, the entire sales system is automated.
For like the agency stuff in my business, people DM me,
the setters on my channels will like qualify them, send
them to the closer close it will close them, onboard them,
and then fulfillment is already like starting. So it's really

(14:45):
like do the personal branding stuff, make sure that's going well,
and then do the content and then I get to
work with creators and stuff and the majority of the day,
you know. And I mean, I remember that first feeling
I had when I signed that deal, and so I'm
doing that with people now, like signing people to bigger
deals and stuff, and it's just crazy. Yeah, you know,

(15:06):
that's awesome.

Speaker 2 (15:07):
So you'd say you created your business around your strengths
and you delegated your weaknesses.

Speaker 1 (15:11):
That's awesome. Yeah, I mean people were telling me like, no,
when you start, you should start small, make sure you
know everything. And I tried that, but you know, me
being the setter, qualifying people, me being the closer, It's
like I could.

Speaker 3 (15:26):
Just bring someone in that's just better. It just doesn't
make sense for me to do it. You know, it's
a negative.

Speaker 1 (15:31):
Yeah, I totally get that.

Speaker 2 (15:32):
Yeah, I think we all have strengths and then the
weaknesses you could spend years and years trying to fix.
But I think it's a I actually think your weaknesses
is just a matter if you're not obsessed with it.

Speaker 1 (15:41):
Yeah, but you were passed.

Speaker 2 (15:43):
Yeah, exactly. So you're gonna spend time on this thing
you don't even like doing. You'll never be as good
as someone that loves doing it. So you go ahead
and you hire that person. I think that's awesome exactly.

Speaker 1 (15:52):
Yeah.

Speaker 2 (15:52):
So time management, like, how do you manage your time
with your you're posting content, you're also running a business,
you're thinking of ideas.

Speaker 1 (16:00):
How do you kind of do that? Well, every platform
is different. So you know, I started with TikTok, and
TikTok is the goal with TikTok. When I was you know,
I graduated college. I just had a normal sales job,
like that's it. So I was like, Okay, I wanted
to do basketball, didn't work out, wanted to do gaming,
didn't work out. TikTok is kind of doing well right now.

(16:22):
I'm inspired by like Marcus MILIONI guys like that. So
I'm like, let me try. So I just started posting
on TikTok three times a day while working that sales job.
Basically my mindset is it candice video helps someone or
is it for someone like Am I making it for
the viewer to experience it? And if I am, then
the video is good and I can post it. And

(16:43):
so I use a statement hook above my head usually
and auto captions under my face and I'll just talk.
That's what I would do on TikTok. Did that for
a while. I don't post on TikTok anymore because I
don't feel like it has a lot of brand value
for what I'm doing now and it's not the audience
I want to speak to. But on Instagram, what I'll
do is it's just a different format. So I'll do

(17:05):
like a five or six second like lean magnet clip,
or I'll do kind of like a talking head, but
just more value based, so I'm not trying to go viral,
trying to speak to my audience directly, and so all
this stuff. After all the reps is kind of in
my head and what I want to do. And then
YouTube I was doing daily, but I think for the
type of content that I put on YouTube, it just

(17:27):
makes more sense for it to be like weekly or monthly.
So I'll do that like once or once or so
a week per YouTube. Cool, what's your what's your workflow?
Right now? I'll ask you some questions. Yeah, this is
my remit. Yeah, your content? What's your what's your plan
for content? Yeah, it's it's a good question. I'm honestly,
I took a lot of advice from you.

Speaker 2 (17:46):
So I'm trying to make a YouTube video maybe two
three times a week, and I think it's hard to
do a full twenty minute YouTube video every day, and
especially because my main thing isn't content. It's like the
Solar company, right, recruiting, training, hiring, all that stuff. So
I really, when I think of an idea, I either
write it down or if i'm alone i'm in a

(18:07):
good spot, I'll just film it. I'll just let's part
it right on my phone. Yeah, that's the best workflow
to do.

Speaker 1 (18:11):
The way I see it is like you do have,
like you know, the way you carry yourself and like
all these things almost grant it. It's like the same
exact thing, you know. And he started when he was
like twenty two or something. You're an at twenty four.
He's I'm head hunting him. I don't have aventulity that
I'm coming after Grant Mitt. He's watching this, taking it now. Yeah, yeah,
it's fuy Yeah, I think.

Speaker 2 (18:31):
I mean, so, how do you think if you were
brand new to social media and you just had the
followers from high school or college. You have five thousand followers,
that's a lot. You have a thousand followers just people
that you know, or even seven hundred seor whatever. How
do you get started? What would you do? What would
you tell that person to do to go blow up?

Speaker 1 (18:48):
Is this concept called iggy kai. It's a Japanese principle
and it's an intersection of these four things. So it's
what you love, what you're good at, what the world needs,
and what you can get paid for. And so what
I would do is, if you're starting social media, figure
out what it is that you love, because that's the
quickest path to being an expert and coming off authentic
in your content. And then the second thing is like,
you know, what can you get paid for? Can you

(19:09):
get paid for that? Or what's the way that you
can get paid for that? You know, if I love
content creation me just posting doesn't get you paid. Me
doing UGC or working with brands that will get me paid, right,
And then what the world needs, Like, I think obviously
every business needs content. So in my mind, it's like,
find what you absolutely love number one, and talk about that.

(19:30):
You don't have to be a massive expert yet. But
you know, if I started playing pickleball and I'm not
that good but I love it or I'm in a kick,
then talk about it, you know, or you know, give
value to people. It doesn't have to be like this
is the best pickleball power you can buy. You can
do that, you know. I started doing product reviews because
I don't know what the hell I was doing and started.
But it should be like storytelling about pickleball, you know,

(19:52):
or or things. Again, that's for someone else that's watching,
you know, So like figure out what you love, talk
about that and try to make the to help other
people about it. Yeah, yeah, that makes sense. And when
you first started, what was the first thing you were
making videos on? Again, it's mostly fitness stuff, Okay. I
started talking about more storytelling and just in general because

(20:14):
I realized I posted three times a day for a year.
My first year, I had like ten k followers on TikTok,
which was like I was watching people blow up, you know,
three months hunter k followers. So I was like, Okay,
this is not exactly the pace I want. How do
I go quicker? And so that's when I started doing
storytelling and yeah, I mean I blew up much quicker

(20:34):
than that. Like my best video is storytelling about like
a girl in Mexico at kidnapping, and that got like
a twenty million view oh video or something, Right, So
I switched it up after I didn't get the results
that I want.

Speaker 2 (20:47):
Yeah, and now you're just fully business in the stuff
that you do pretty mutch. Yeah, and your lifestyle.

Speaker 1 (20:52):
I know you post a lot about that. Yeah.

Speaker 3 (20:53):
So to be honest, if I really cared about business first,
I would only talk about content online.

Speaker 1 (20:59):
I would last case studies. I would talk about you know,
stories with creators I would give value out for things
that's working, all that sort of thing. I would talk
about trends in the market, whatever. It would just be
strictly business with a little bit of top funnel stuff
like this is a car I have, you know, like
this is the business or I run I think, very

(21:20):
very top funnel for a couple things, but the vast
majority of the content would be strictly business related with
really good hooks and stuff like that to make sure
it's it's doing okay. So it's what you would do. Yeah,
but I love posting running stuff still, so honestly, like
there's always that mix where it's like, damn, I Loki

(21:41):
could have gone like the Marcus MILIONI path if I
should kept posting fitness and stuff.

Speaker 2 (21:45):
But yeah, you know that's that's funny regrets A funny thing, man,
because when I first got into anything, it was my
first thing. I was drop shipping, but I like ran
out of money. Yeah, I had like a thousand dollars
locked up with Baybal and I still think sometimes I
if that worked, it'd be like Leah Leah le Leo's
another guy who lives at our building and these absolute
gigs or him and is Beyonce?

Speaker 1 (22:06):
Are they married? Ow So No, I think it's his girlfriend,
just girlfriend. Yeah, that's right, their girlfriend. But they're killers
both on drop shipping. So yeah, they're amazing.

Speaker 2 (22:14):
So what is your plan to where you see yourself
growing to and say five years, like, where's Owen? Where's
where are his brands?

Speaker 1 (22:22):
What is he doing? It's a great question. I've been
thinking about this a lot recently, and I've always had
a really strong north star, but I don't want to
say I've lost it. But you know, you get to
a point where there's so many different pathways that I
can go down, where it's like holy hell, like there's
actually so many Once you're in content or like let's

(22:45):
say you're in solar sales or like that might sound specific,
but it's not. There's probably a thousand different ways you
can go in that industry. You know, maybe I don't know,
but for content, there are literally so many different ways
you can go. One thing I will say that I
don't want, because that feel is more clear, is I
don't want to be managing a ton of creators and brands,

(23:07):
which I'm already not doing that much because I've delegated it.
But I want ultimately, Like I think apps are software
related to the creator industry. So I've been talking to
some advisors. I almost join this one platform called paid
my friend Alex runs. I think it'll be a great platform.
But I think there's a way to do the creator

(23:31):
thing better than people are doing it using mass organic UGC.
Maybe it's the Creator Rewards program like I kind of
touched on earlier. But there's there's something there, you know,
So I'm not entirely sure. It could just be that
I run viral apps, you know, like I am doing now,
and just get more equity and continue doing that. But

(23:52):
I don't know, to.

Speaker 2 (23:53):
Just kind of be used as like I'm starting a startup.
I know this guy Elwen, Let's give him a piece
of equity to help take us to the mist. Yeah,
that kind of for your skill set. That's exactly what
I'm doing right now.

Speaker 1 (24:03):
Yeah, so you know, in the future of the natural step,
it's okay, well I'll own the apps and then I'll
manage all the teams and stuff. But there's a lot
that goes into that, you know. And I'm twenty six,
like when I was twenty four, like maybe or twenty
three and I graduated college, but like, do I want
to stay locked in my room managing and really getting

(24:24):
stuff off the ground and growing like that? And I
don't really know. Yeah, it's kind of hard to hard
to say, but I definitely don't want to have tons
of accountability on the on the brand A greater side,
you know what.

Speaker 2 (24:37):
All sounds like Alex Ramosi without acquisition dot com where
he'll take a company, usually you take majority ownership, so
he owns it, but he didn't start from scratch, and
the team's already there to kind of help.

Speaker 1 (24:47):
He's just there to guide them blow them up. And
then does acquisition take actual majority in these companies?

Speaker 2 (24:53):
I think so, I think we're creating majority Yeah, right,
I bet they have different deals and stuff. Yeah, I
think they want to take majority ownership of deals.

Speaker 1 (25:01):
That's amazing. Yeah, it's so funny. He was actually talking
about content and he's like, you know, we tried we
were doing business, then we tried going top of funnel
and just talking about like dating and like other things,
and they sprinkled that in every once in a while.
But he's like, basically, the vanity metrics were up, more followers,
relis commic share saves, but there was a massive decrease

(25:22):
in the actual things that he cared about, which were
how many people were visiting the acquisition dot com site
from his content, like how many sales is he making?
How many companies were was he acquiring? And so that's
when I also was like, yeah, I would do way
better if I just did content UDC.

Speaker 2 (25:37):
So that's so interesting because I was going to ask you, well,
don't you think people like that when you post about.

Speaker 1 (25:42):
You know, I run at this time.

Speaker 2 (25:43):
I'm an entrepreneurs so I don't have to go to
an office or whatever. But you think it's kind of like, yeah,
people like it. It's broad funnel stuff, but these people
aren't buying anything.

Speaker 1 (25:52):
They don't buy it. Yeah. Yeah. And so what I've
noticed too is you'll I can make a post and
the people that buy for me typically aren't common I'm saying,
you know, supporting me or whatever. They're usually just there,
like you don't even know that these people are buying.
But what I do get is I'll get dms, but
I'm not seeing these people follow me. I'm not seeing,
but they sty'll see the content. They'll DM me they

(26:15):
want to work, you know, or like they have a
brand and they're like, hey, like I'd love to get
creators from you to the top on a call, I'm like, cool,
here's a link to my close air. Yeah, you know
what I mean. So, yeah, that's that's just what I
think in general.

Speaker 2 (26:29):
Yeah, and that's really interesting. I mean, do you think
about where you want to be in terms of like
where I'm living, the lifestyle I'm living or you sound
like you're kind of just an impact guy, Like I don't.
I don't even think about that. Yes, as I get
more successful, my toys will get nicer and my house
will get bigger.

Speaker 1 (26:44):
But yeah, do you think about that? Is that a
part of your goals? Anything material? Here's a dilemma. I've
had a girlfriend now for almost a year. I know
where this is going, I think. And so it's like
when I when I was younger, I'm like big house,
you know, married, able to travel, do whatever I want,
you know, a bunch of kids like all that. And
then you know, I have a great girlfriend. But as

(27:05):
I keep like doing this business thing, and I'm understanding
what's required to like keep going up because each level
is like more accountability, more hours, more stress tolerance, whatever,
like how much am I willing to sacrifice? I heard
this quote and it was like some people are willing
to sacrifice a lot to get what they want, and
some people will go much further than those people, you know.

(27:25):
And that's where it's like, you know, do I want
to be the one who's sacrificed a good amount and
getting gotten here and you know, I make enough cash
where I can have a good life now or is
it like do I want to push it and just
really go for it all? And so those are different lifestyles,
different outcomes, and nothing's guaranteed ultimately anyways. So that's where

(27:48):
I'm at. You know, I've thought about all of it.
Where I want to live, what I want to do.
I think either path I have I'll be able to
you know, have a place in Finland, like where my
dad's side of the family is from. You know, read
one of our old cabins there on a lake because
we sold it needed the money. But you know, by
a place there, have a place in the mountains in

(28:10):
California too, and then you know, have my place in Florida,
Like I think you can do that, travel, have that,
But do I really want to go for it all?
And like manage these companies and like go big scale it,
and I'm I'm kind of stuck in between right now.
I nick I could do it just because I learned
how to delegate and bring really good people on, which
is like I think maybe everything. So yeah, I don't know.

(28:32):
I think about it a lot, but I've recently been
struggling with what I really want.

Speaker 2 (28:36):
Yeah, it's interesting you said that earlier where you were
like I used to have a north star at all times,
you know exactly where I was going, and then things
got a little confusing, the sort of and I kind
of had I had a similar thing where like I
knew when I was just in sales, I knew exactly
what I was doing. I'm gonna be the best salesman
in the world, sell the most and that's what I did.
Then I went into ownership side. Now there's so many
different avenues how to like scale a company and yeah, content,

(29:00):
cruit mors right, and prove these this, this system, that system.
So it sounds like you're kind of like you had
it and then it sort of loses you for a
bit and you define it again. Yeah, what's your plan
on like finding that again?

Speaker 1 (29:11):
Well, honestly, I was going to go to Iceland's, yeah,
for a couple of weeks and just cold plunch by myself,
like no one around, just cold punch, and then go
to like Como in April after like just strain the
trips together. So spent a lot of time in the cold,
like isolated, and then go get some springtime, read my Bible,
just chill over there. And then I took this position

(29:37):
because it's too good to pat the you know, I mean,
you get to work with this guy and get and
like that's the thing, is that knowledge gap. I feel
like I know a pretty good amount about organic. There's
probably a couple people that know better than me, but
those are my friends too, you know what I mean.
So it's like, let me go speak with the guy
who's done it successfully and work with him and at

(30:00):
the end of this or however long it takes, if
I don't like it, then I know. But if I
do like it, then I know, Like, Okay, I'm gonna
run up some maps and this is going to require
a lot of your time, this new thing. Yeah, a
lot of time.

Speaker 2 (30:10):
Yeah, that's cool that you're thinking to go and go
to Iceland. Just clear everything out kind of like a
deep study.

Speaker 1 (30:16):
Said, who's the one that did that? I think it
was Bill Gates? Did he?

Speaker 2 (30:18):
He does these once a year, goes to a cabin
and just like reads books for a week and nobody
talks to him, no phone, nothing, which is crazy because
he's a multi billionaire. The fact that he can just
find the time to do that, maybe that is.

Speaker 1 (30:31):
It is a good idea. But yeah, that's what I
was thinking. And the sauna cold plunch, that's the thing
that Tampa, there's not really a really good cold plunge.
SA Gold is not that good. The Sauna's just two week?
Is that where you go gol? Yeah, I just I
just signed up yesterday. Yeah. It's great for lifting and stuff,
but I also don't care that much about lifting. I

(30:51):
want to be like leaning in shape and run and
be strong, but I don't want to be huge, right,
I don't need six percent body fat. Yeah. Yeah, yeah,
it's crazy. That's like impossible to maintain all year. Yeah.
Do you ever try the covery right there there? Yeah,
on water war Street or yeah, it's right on right
outside drive Channel side. Yeah. I was going to, but

(31:15):
one of my friends told me the sauna is still infrared.

Speaker 4 (31:17):
Yeah, the sun is not good. But they have a
gold Punch. Yeah it's kind of cool. I still could
go to Gold's Cold Plunch, but would you make your
own on the on the balcony. Yeah, but I need
the sauna like I want like like traditional woodfire asauna.
I you know, I pour water on it, I feel
like I want to die, you know what I mean?

Speaker 1 (31:36):
Just super hot. She need both, cold plunch need both.
Yeah that's and so I was like, okay, I'll go
to Icelander, Finland and we'll get to work. Yeah that'll
be cool. Yeah that's sweet. So in the Heron, there's
a lot of people that are mastly successful. And one
thing I've noticed is a lot of them had tough
hardship when they were young. And these might be people

(31:58):
when you look at them and you think, Okay, that
guy came from good parents like all this stuff, but
when you actually talk to them like, yeah, I know,
like my mom died when I was six or ten
or whatever, you know, or someone else couna be like yeah,
my dad died disease. Like there's they go through immense
struggle and then it almost just forces them into this

(32:18):
path like how much do you think it is natural,
like how I want this because I want it, or
how much do you think it is just like your
environment causes you to go that way. Yeah, like a
negative thing happening too. I think you're right.

Speaker 2 (32:30):
I think like every successful person that wasn't just kind
of like handiate to them is is they had some
sort of traumatic thing happen. Yeah, almost all of them.
But I'm curious if like normal people also had something traumatic.
But I think we all, you know, growing up, you're
meant to have something bad avenue, it's just going to
a But I wonder if we just they're just turning
it into something and other people's are not. But yeah,

(32:53):
I think every successful person has that like dark yeah
thing that happened. What do you think yours is?

Speaker 1 (32:58):
If you want to share, I honestly think I just
was super fortunate to be in my shoes because my
brother had autism and downsinderam right, And so you know,
I go to my Little League game, my parents supposed
to be there, and then like, my brother has a problem,
so then they can't come. And I feel like you
could be like damn, like my parents aren't making time
for me whatever. But I was like, how lucky am I?

(33:20):
Then I get to play baseball, you know, and not
complain about the food I eat. You know, I'm able
to like listen and talk to people. I'm able to
run around you like, so I think that's what it
was for me. It was like, I'm super fortunate. I'm
not going to throw this away. Yeah, that's that's sweet.
I'm about you.

Speaker 2 (33:38):
It's interesting because, like you, so your parents couldn't make
it to all the games and stuff like that.

Speaker 1 (33:43):
They would try, like if my brother had a tantrum
or anything like that.

Speaker 2 (33:46):
It's just like, yeah, no, it's really interesting because I
I had a different situation where my parents they're still
together today, they'll they'll probably die together, you know. They're
just I'm very lucky to have that. They're some of
the best parents I think that ever existed. And that's
where my benefit came from, where they're still together. They
went to every single sports game, and I would be
like riding the bench and they would still come.

Speaker 1 (34:07):
Like I'd be injured.

Speaker 2 (34:08):
I'd be like, guys, don't come forty five minutes away,
like leave work early to make it here.

Speaker 1 (34:12):
They would always come.

Speaker 2 (34:14):
So I was super lucky. For that, Like, we didn't
have money. There's nobody in the family that knew how
to make money or had money or.

Speaker 1 (34:20):
Anything like that. I had an uncle that worked. He
was like president of a electric boat. I'm going to
be getting that wrong.

Speaker 2 (34:26):
It was either electric boat or General Electric, one of
the two. But he was very wealthy. But I never
met him, so we never met him. We were just
very middle class.

Speaker 1 (34:34):
You know.

Speaker 2 (34:35):
Mom raised my stepbrother in the hood. Basically there was
the parents are divorced, No, they were together, but my
mom had one son. My brother's sixteen years older than me.
I got my stepbrother and that guy, you know, his
dad went to jail, that whole thing. So she had
it tough and they figured it out. But so I
had a very different situation with that. And then I

(34:58):
think the tough time that I went through though, was
like in school being overweighted. So I was like, really,
you're I was way overweight and day away. I was
this way when I was twelve.

Speaker 1 (35:08):
That's crazy.

Speaker 2 (35:08):
So I was like five six or something, two hundred
and ten paths like all the way.

Speaker 1 (35:12):
Yeah, it's amazing. So I get picked on.

Speaker 2 (35:14):
I get picked on by people that should not be
picking on anybody like it was not good, so but
you know they.

Speaker 1 (35:21):
They were there.

Speaker 2 (35:22):
It's almost like if all those things one day, like
you can almost have too bad of an experience where
also your parents say, you know, they they're mean or
they're like abusive or something.

Speaker 1 (35:30):
One of them is alcoholic, they're and you're getting picked
on at school. That's when you might go down like
a bad pad. Yeah.

Speaker 2 (35:36):
So it's almost like a mixture of having enough pain
but then enough support or something to help.

Speaker 1 (35:42):
You get word with your mom like really supportive, like
in general, like huge confidence in you and stuff like that.

Speaker 2 (35:47):
Yeah, dude, yeah, huge, Like everything that I would do,
she would she would co sign on it, you know.
When I dropped out of college, She's like, I trust it.

Speaker 1 (35:56):
Yeah. It's almost the same way, dude, and I could
switch it up, like I'll be like, like I have
a tough decision, like I think I'm gonna think I'm
gonna stay with it, you know, and she'd be like like, Okay,
sounds good, you got this, and then like the next
way do like nah, I ended up leaving, and then
she'd be like, oh, you know, I'm probably for a
stick on, you know what I mean. And so I
don't know it helped a ton because it's not like,

(36:16):
all right, no matter what happens, I'm gonna have support
for sure.

Speaker 2 (36:20):
You know, it's definitely nice to know that even if
I like jump off a cliff like fail terribly, your
mom's gonna be there for you or your parents?

Speaker 1 (36:28):
Yeah, is that who you're closest with now? Yeah? I
mean my mom, you know, huge sacrifices she made basically
her whole life. My brother's thirty one, he's gonna turn
thirty two, and you know she's she had him when
she was twenty one, so like at twenty one, you
go from like, I mean, do you talk to twenty
one year old girls all the time, like imagine them

(36:49):
having that life, and then switching to now you're accountable
for a baby with autism and down syndrome and taking
care of them fully, Like your life completely changes. And
she's been like that her entire life basically, and then
on top of that, taking care of me, trying to
work a job to provide for me, like, so you
know that that was also the pressure was like my

(37:09):
brother couldn't do it because he's disabled. I have very fortunate,
you know, life then I can try to do something
to try to pay back the thirty years and my
mom doing this, I know, is that part of your
goal is like help the parents out once? Yeah, yeah,
I mean ideally, So the pathway is like jet ski
from mom. She lives on the East gust Florida. And

(37:31):
then I actually probably should have caught that already. And
then we've been talking about cars for I want to
get her car and then a home somewhere like some
she said, You're like, I don't need a home, Like
I'm good, you know, I'm like I might be able
to get you you know. Was she like renting right now? No? Like,
so she she got remarried, and so yeah, there's some

(37:52):
my mom. My mom and dad broke up or divorced,
and there was a second marriage that one went really bad,
and then she got remarried third time, final time married
sixteen years to my stepdad, who's a really good guy.
You know. So they lived together on the East coast
near Saint Augustine. Yeah, how'd you guys end up out
in Florida? I mean, so when I was doing the

(38:14):
gaming thing in California, I basically was like, well, it
doesn't matter where I go to school now because I
can't play basketball. So my mom had already left California
and gone to South Carolina, and they were living out
there because like California was going to try is you know,
So they went and got a lake house out there,
cheaper than living in the suburbs in California. So did that,

(38:38):
and then there were residents in South Carolina. So I
was like, well, where should I go to school? It
doesn't really matter, So I just applied to Clemson. It
was like the only school that I applied to. And
then I got in and I transferred in after my
second year of junior college. And then, yeah, you wants
to have pretty good grades in getting a Clemson from
out of state. I think if you transfer in after

(39:00):
two years, So junior college, it's junior college for Empson,
so I guess satellite. So junior college is like community college. Yeah,
so I was doing that in California and then I
just transferred in act Oh for the Yeah, I think
undergraduate's harder. Yeah, yeah, so getting in right away it
would be hard. I wouldn't have done it after junior
college it's easier. Plus I was out of state when

(39:22):
I applied but then I actually got in state residency,
so it's cheaper. Yeah that makes sense.

Speaker 2 (39:27):
Yeah, so yeah, I'm really interested to I like this,
this podcast that people I want to bring on is
because they're young people that have, you know, figured out
how to become successful.

Speaker 1 (39:38):
I honestly don't think I mean, like figure it out.
I don't think is like every day I'm learning like always.
You know a lot of people that have figured it out.
I feel like are the people that have massive egos
and are like, oh no, I'm just gonna do it
this way. It's like it's not working for you, bro, Like, like,

(39:59):
you know, I don't know what it is.

Speaker 2 (40:00):
I mean, you think of most people that are twenty six,
if you were to take the average like and you
turn it into one person, he's probably he's either working
at like a restaurant or maybe he's maybe he's in
the corporate world doing what fifty sixty thousand, maybe seventy
a year something like that. But that's W two that's
before taxes, right, so they're taking home almost nothing like
the D four cat. Right, you know, you can't survive.

(40:24):
I don't believe you can survive up that right now.
Definitely your standard of life is going to be low.
So I just feel like the difference between the people
that you know achieve and don't is actually like a
massive like there's a massive difference there, but like there's
just such a difference in life like we I feel
like it's a mindset of abundance, of there is plenty

(40:44):
out there. I don't need to be stingy and just
work nine to five, five days a week and just
only have enough for my groceries, gas, rent, nothing left, and.

Speaker 1 (40:53):
You're still putting stuff on the credit card. You're right, yeah,
and you're you're going into dad.

Speaker 2 (40:56):
Yeah, Whereas you know, the other group is taking risks
they could make, you know, you and I could potentially
lose everything tomorrow, literally everything, all sources of income.

Speaker 1 (41:06):
They'll got mom, They still got my mom.

Speaker 2 (41:07):
But like, you know, you can lose everything tomorrow, and
yet since you live in this abundance, you don't have
to worry about groceries or you.

Speaker 1 (41:15):
Know, the car payment or anything like that. So yeah,
I just always wonder where that gap sort of comes from.
I think I think the big thing is when like
I was gonna give it a go, and if I
failed miserably, then like, so be it. You know, it
wasn't failing miserably would be like exactly where I was.

(41:36):
So I was like, all right, if I go back
to a job, okay, you know, after five years or
ten years of the job, I'll be making a two
hundred and fifty two hundred K year whatever. You know,
I can still always go back to that. But if
I do do this, then I can pretty much have
anything I want, you know. And honestly, one of the
most underrated things, like isn't the car or where we live.

(41:58):
It's the fact that I can, you know, get steaks daily. Yeah,
not yet, you know what I mean. Like I've actually
I feel way better just eating steaks and fruit. It's
like my diet mostly because I was I was like,
all right, well, I can't get a steak this day.
It's too expensive. You know, I could do chicken. So
like I'll get chicken from Costco, freeze it and thaw

(42:20):
it out, and it's like now I just literally go
down our elevator and go to public and get steaks.
Like it's It's that sort of thing I think makes
a huge difference, and like part of the reason I'm
leaning out again because I'm just eating steaks and I'm
you know, and I have a good gym membership, but
it's like your quality of life goes up and once
you go through that period of hell.

Speaker 2 (42:41):
Yep, yeah, I completely agree. You don't have to be
stingy about the things that you want, Like I don't
think you know, we live in America obviously, the land
of the free, but you're not really free until you can,
you know, pay for a bill at a restaurant without
looking at it and stressing out. Like, I'm so obsessed
with this idea because I think if I, if I
hadn't figured out entrepreneurs entrepreneurship, I probably would be living

(43:02):
with the parents. I'd probably be a cop or like
a firefighter or something like that, and that would be me.
It'd be like, I can't take the girlfriend out to dinner.

Speaker 1 (43:09):
You look like a cop.

Speaker 2 (43:10):
Yeah, I know everybody says that, right. My brother's a firefighter,
so I probably would have gone down that way. But hey, like,
you can't order that off the menu, you like, we
we can't. I can't do that, you know. That's not
freedom to me, Like we should be able to do
the things we want. Obviously, there's more out there, like
I'd love to buy Jeff Bezos's yacht. Not there yet,
but yeah, just the simple things, like you said being

(43:31):
able to buy a steak. I mean, how much does
this think that you can't buy the steak you want?

Speaker 1 (43:36):
So yeah, yeah, it's it's a lot of mental stuff too,
you know, telling yourself that, like it's almost so this
is kind of weird. Jordan Peterson had twelve Roars of
Life book and he talks about the lobster and like lostters.
If they fight each other and one loses, that one's
taesosone like goes down or like serotonin goes down. I

(43:58):
think it was basically that thought of loss like makes
you like worse, and then it perpetually it's like a
downward spiral, like the next fight they lose, the next
fight they lose versus like the one that won it
gets a boost and it starts being better and better
versus other ones. I think it's very much like that,
Like if you have a mind us in your life daily,
like I can't buy that. I can't do this. It's
so hard to break out of it. And that's your

(44:20):
entire worldview. But if you're like I could buy the stakes.
I could take the girl out like whatever. You know,
I'll buy the five hundred dollars water fang thing from
my apartment. And it doesn't you know, it's like doesn't
make me better. It's like, yes, okay, let's do it. Yeah,
you know, and it's an upward spiral because you're just
slightly gamifying and making everything better in your life. Yeah.

Speaker 2 (44:38):
Yeah, so you're you're advocating we just fight people and
just try to win.

Speaker 1 (44:43):
Just keep fighting and winning. Yeah. Like I feel like
if I go play pickle ball, I should try to
be person, you know, because if I let up or
I lose, and then it's actually a negative impact on
like my psyche, my testosterond, my pormon. It's like all that.
It's actually deeply tidy. That's interesting.

Speaker 3 (44:58):
I know it's funny, but at the same time, like,
if I play my friend, it's professional, he's got to
kick my ass.

Speaker 1 (45:03):
It's fine. Then then make sure your win isn't like
what you learned, right, Thank god, you find a win
out of that. Yeah, like try to find win some
matter what.

Speaker 2 (45:11):
So would you say, well, then wouldn't someone argue, Well,
then why even play the game, because I could get beat.
What if I don't play the game, I can't.

Speaker 1 (45:18):
Lose, Well, you won't be tested. You got to test.
You know, you can study all all year long. You
can be an expert. Like like that's the thing with
called just so many people are like experts or they
get this facade and they're smart, and it's like, okay,
well what have you built? You know, like what's your
company value that you know, how much you literally have
liquid in your bank account right now? And if you
don't go through those tests, then you know, it doesn't

(45:41):
actually matter. They're playing a game. They can't really lose,
right these then they then they feel protected and they
can sit and tweet and do all these things. But
it's like you haven't done anything. That's very true.

Speaker 2 (45:52):
So they stand up at the same lecture stage every
year and they give the same speech they can't lose,
can't lose and yeah, and then and they make judgment
on you know, people that are in the arena. It's
like the man in the arena quote, like you know,
the critics they're always critiquing, but it's really about the
man in the arena doing the fighting bleeding.

Speaker 1 (46:12):
So you would say it's fair too. It's fair to.

Speaker 2 (46:14):
Say that it's worth taking losses because it eventually leads
to like success.

Speaker 1 (46:20):
Yeah, as long as you have an idea of a
north star, right, you know, it doesn't have to be
super clear, but you know, for me, like having that
idea has been a like so if something goes wrong
or like you know, when you start out in business,
like you're going to lose a client here and there
because you're not perfect, And I'd be like, all right,
well that's fine, I'll take that loss, you know, in

(46:43):
order to like learn from this and just move towards
that north star.

Speaker 2 (46:47):
Yeah, you're right, But if you don't have a plan
in like a north star, then you're you might be
wasting your time going in circles.

Speaker 1 (46:54):
Yeah, I mean funny thing with plans too, Like I actually,
you know, I consult social media. I'm like, yeah, man,
so your posts are actually good and you know you
just started your account, but it's actually going to take
a month for the account to warm up. You should
look at the search terms and interact, but it'll take
a month or so. And then after that, like we
can teeter it a little bit. And they're like, but
what if I want to like grow now? It doesn't
really matter like you are growing now, just you won't

(47:15):
see it for a couple of months, you know. Yeah,
And there's a lot of people aren't willing to like
wait or be patient. Yeah, how long have you been
doing solar? I've been solder for over five years? Okay,
that five year thing is almost a rule pretty much
in Everyone I've talked to is like, you know, at
the Heron, They're like, oh, yeah, i'en running the agency
for five years. I've been like Leo, I've been doing

(47:35):
drop shipping for seven years. It's like, oh, so it.

Speaker 3 (47:37):
Actually just takes five years plus to become a proficient expert.
It would just probably somewhere in line with the ten
thousand hour rule with like Malcolm Gladwell's book or the Outliers.
But I think if you put ten thousand as time passes,
if you work at a job, you're going to have
five ye creates in something, but you don't absolutely love it,
then you rude time.

Speaker 2 (47:55):
I completely agree to it. There's like a lot of
people were talking about are young people I gues That's
what I like to talk about. I mean, it's also
the age range that I recruit into my company. These
are young people that I want to see become successful.
So that's what I like to talk about. You know,
if you're for we all see people that are more
successful than us, but if they're forty to fifty, I
can't give them quite the same credit as someone like you,
who's literally any other twenty six year old you talk

(48:18):
to is almost probably on average working at a restaurant,
making like fifty something a year.

Speaker 1 (48:24):
I guess on average. But you know, we don't you
know that approximal distribution chart. We don't really care about
within a standard deviation or even two. It's like, if
I'm playing this game and I want to buy the turbos,
then I need to be at the very forefront, which
means I can only get there by doing something I
really care about. And the other thing is success is

(48:44):
like I sure compare to other twenty six year olds,
but yeah, don't compare yourself. There's no point. If you
compare yourself to people doing worse than you, then you'll
take your foot off the gas. And if you compare
yourself to someone doing better than you, then you'll probably
just realize, you know, they just have done more for
a longer time here, right, yeah, deesn't even matter. So
it's more like what can you do day to day?
And the other thing is I had a lot of

(49:05):
help too, like you know, sacrifices my mom made, my
dad trying, you know, and showing me things like maybe
my dad didn't have a lot of money or run
a company when he was younger with me, but he
would take me to a Laker game or I'd me
sit down and watch like Kobe Bryant and then he
there was times my dad would go to the gym
at four thirty in the morning, so stuff like that

(49:27):
where I was like, oh, that's what it takes, you know.
Like so you know, all these people were trying to
help me, just in like their own ways. So I
feel like, I, you know, you're in control of things
when there's so many things that happened, for instance, me
becoming co founder of the staff. Does that happen by
me reaching out to them or me pushing that. It's like, no,

(49:48):
they have to find me. I found me. And it's
like you can create your luck, I guess by doing
those things. But at the end of the day, the
success is going to come from like what people like
how the universe response, it'll almost like fold. I believe
that you post three times a day for a year,
like the world will just curve to whatever you want.
It's like it's too much pressure, yeah, and too high

(50:11):
leverage for the world not to win your favor.

Speaker 2 (50:13):
Yeah, you're putting too much. Like it's like water on
the rock, like over hundreds of years, it'll it'll crack.

Speaker 1 (50:19):
Yeah. It was like perseverance. Yeah.

Speaker 2 (50:21):
But I think you you know, you were given your dad,
you know, showed you some Lakers games, Kobe, he went
to the gym and kind of showed you how to
you know, be responsible and all that stuff. But you
decided to take that turn it into something. I think
a lot of people have that and they don't turn
it into anything.

Speaker 1 (50:36):
Then maybe it's just you know, like our moms lane
trying to help us more, you know, confident, supportive. Like
I remember when I sat down with my mom, she
was talking to me. I was like ten or something.

Speaker 3 (50:50):
She's like, hey, I think I'm going to go back
to school and I'm going to try to get like
a license or a certification at the University of Southern California,
you see.

Speaker 1 (51:00):
And so she sat me down. I was like ten
and she had this conversation with me. I was like, okay, well, yeah,
I mean if that's what you want to do, then
do it. And she's like, okay, but I may have
less time here, we may have a nanny some days.
And I was like, no, Mom, like, if you want
to do do this, do this. And so we were
having like that conversation, like a higher level when you're young.
So I think things like that, like really you know,

(51:22):
kind of just prep you and give you like and
so she would do the same thing with me. I
have I had questions, So we just have like actual
conversations versus I feel like a lot of families don't
have that, and so maybe other twenty six year olds
are just waiting to catch up until they have that
like self belief and support. Yeah, no, I can literally
that is awesome. I remember my mom would she would
have us do accounting on everything. So I had a book.

(51:43):
She gave me this book. Yeah, bro, I mean, come on,
it's awesome.

Speaker 2 (51:46):
So it's like every time they give me, Like I
remember at one point, they're doing ten bucks a month
for us as allowance, and whenever we spent it, we
had to write what we spent it on how much
it was every time we got more money, and we'd
have to write it down and that I still remember
that to this day. I think it just kind of
created a habit of, hey, look this money stuff is important.

(52:07):
You know, whereas schools don't teach you that, they just
teach you general education that really doesn't lead to money
at all. Or and we talk a lot about money.
I don't want to seem like I'm like greedy and
money's all that I care about, but it is important.

Speaker 1 (52:20):
It's very important. Yeah, and people get it mixed up.
Like when I started posting on social media is I
was like, I'm gonna have the followers and I'm gonna
make money from having the followers, And it's like, no,
you get money from providing value in business. So it's like, okay,
well I'm either going to drive traffic to a product
or make my own business with the scale set of content.

(52:40):
But it's interesting you say that about bookkeeping. Do you
ever like create autobiographies or podcasts or anything. Yeah, there's
one called Founders and they have an auto biography on
Rockefeller and his first job ever was a bookkeeper and
he loved it so much like the idea of getting
its first job that he called it workday and celebrate

(53:00):
it as a holiday for himself. Like every time that
day would come around, he's like, this is the day
I got my first job, you know. But it was
just bookkeeping. And of course, you know, because his books
were so good, he was able to take over the
entire oil industry at twenty five. He'd go to his
competitors and he'd be like, I want to buy it,
and they're like, we're competing, you can't buy me. He'd
be like, these are my books. I'm going to beat

(53:21):
you and they're like okay, and then they would and
then he took the biggest one, and then all the
other ones fell yep after that, just because of his bookkeeping.
Because he had such good bookkeeping. That's that's awesome.

Speaker 2 (53:30):
Well, unfortunately it didn't carry to today. I'm not going
to keeping books anymore. But that's that's awesome. I did
read that too, And yeah, he always talked about the bookkeeping.
And he was the guy that was like bars are
the devil's playground.

Speaker 1 (53:43):
Was that him?

Speaker 2 (53:44):
Yeah?

Speaker 1 (53:45):
I think that was him. Maybe Gosh was either him
or Carnegie. Yeah, I have it too. I'm not sure,
but there's this thing of like Churchillian drift where people
will miss attribute quotes to Winston Churchill.

Speaker 3 (54:00):
It's kind of like the same thing with the Rockefeller
but uh, Rockefellian drift, but Ruckafellian drift. The thing is
with Rockefeller, and I think about this too, is his
right hand guy was Henry Flagler and so and Flagler
ended up being you know, super wealthy and built the
east coast of Florida with hotels and trains and all

(54:20):
that in the late eighteen hundreds, all the way down
through Florida. And you know, he wasn't the main guy,
Like Standard Oil was Rockefeller's company, like that's what we
know it for. But Henry Flagler was you know, billions
and billions of dollars when in money back then, you
know what I mean. So it's like the number two
or number three can't actually have that impact too, as

(54:42):
long as it's like the right role, and they're these
guys are driven and obsessed.

Speaker 1 (54:45):
With what each of the roles are. Yeah, And so
that's kind of my mindset, is like am I the
CEO or am I the CMO. I don't know if
CEO is perfect for me, But I do know I
love the cmost if so that's why I'm kinda yeah.

Speaker 2 (54:58):
I heard of quotes like if you're willing to not
take the credit, like you can be as wealthy as
you want to be. He is kind of like Steve Bomber,
these kind of like secondary guys trying to think of
who else, but they helped grow something massively and they
just weren't the face of it, but they became wealthy.

Speaker 1 (55:15):
You know a lot of guys like that in social
media right now. And so yeah, I mean it's almost
that I would have said, like, don't not shine the
master kind of thing. You give credit to someone else,
like things will be good. Yeah, it's true.

Speaker 2 (55:30):
So I don't know, and more you can. It reminds
me of something too, like when you're hiring, trying to
not worrying about you always being better than them, like
when we talk about ego and business. I think for
a while I struggled with that. I'm like, well, I'm
the best salesman ever, and so I go start a company.
I'm like, I'm gonna be the best salesman in this company.

Speaker 1 (55:47):
If I never hire.

Speaker 2 (55:48):
Someone that's better than me at sales. That means I'm
not doing a good job as a business owner.

Speaker 1 (55:52):
Right. So we recently brought on this guy who's selling
my socks. He's a killer. I can't believe it. Like
he's a beast them on from the car industry.

Speaker 2 (56:01):
And at first I'm like, man, these guys are they
might be better than you. I was like I got
to get back and dain I was like, no, I'm
still better than them. Im like they just got this
and that and no. I've just said like, well, good
for me. You know, I found a guy who was
good for you, so good at sales, he's better than me.

Speaker 1 (56:15):
So yeah, there's a hiring thing. I have a venture
capitalist friend in California. He has two homes on the
peninsula in Newport Beach and they read something for like
sixty k month each. So it's like wealthy guy. And
he was telling me like, when you're hiring, you want
to make sure that you know, almost like a relationship,
the person has to be better than you, like you,

(56:35):
why are you hiring someone that's not better than you?
And whatever you're hiring for, like they need to be
improving that part of the business. They need to see it.

Speaker 3 (56:43):
Be like, no, this is what we should do or
like this is the salescript, I use it whatever you know,
like literally, go get someone better than you otherwise like don't.

Speaker 2 (56:52):
Yeah, I think Hormosi says, if they're not able to
teach you something on their interview, then they shouldn't be
it Like, if you're hiring a bookkeeper, if you can't
teach me something on that interview about bookkeeping, why would
I hire you? If you if I know more than
you about the role that I'm hiring you for, why
would I hire you?

Speaker 1 (57:07):
Yeah, it makes no sense. That make sows us. Yeah,
and that's why. You know when I got into all
my business and I was running the sales calls and stuff,
I was like, bro, i am not like not my thing. Yeah,
And I went and got a the Closer and like
and they literally created the sales scripts. The clothes rate
went out by twenty percent. I was like, bro, no way, yeah,

(57:27):
Like what was I doing? That's so interesting to me?

Speaker 2 (57:29):
Like because like I say, we have our own strengths
where like if I needed a social media guidance, I
would go to you. You'd probably ten x my social
media and then like, you know, sales is something I've
done for years and it's all I've done. So it
goes back to, like, what are you passionate about? What's
the thing that you're obsessed with. You'll probably never be better
than that guy if you're not obsessed with that thing.

(57:51):
Even if I mean, we have a salesman at a venue,
so I hear about this all the time. We'll hire
people from a car dealership and they'll say, yeah, I
came when I was twenty years old. There were all
these salesmen that have been there for fifteen, twenty, twenty, five,
thirty years. I came in and smoked them all by
like five x my first month, the whole first year.
I became employee of the year, smoking all these guys

(58:12):
that have been here for decades. And it's like you see, yeah,
It's like, so there's some people that are just going
through life in slow motion, they're just going through the motions.

Speaker 1 (58:21):
But there's people that just they're obsessed, like they want
to be the best. Yeah. And the other thing is,
you know, you're born with just advantages in certain areas,
like there's no reason I should be in the same
profession as lebron you now, and people forget that is
it's like it may not be as as stark of
a comparison as that, but it's one hundred percent true.

(58:43):
Like we're all born with things and maybe you can't
see them like as bold as that, but like you
and if you lean into what you really love, then
like that will become more clear over time. I agree.

Speaker 2 (58:56):
Well, man, I think that was that was a good podcast.
And tell people where they can find you all your
all your channels and stuff like that.

Speaker 1 (59:04):
Yeah, find me at Owen Neermanin on Instagram and TikTok
so yeah, I mean find me there. Awesome man. Well, yeah,
this is Sean and Owen. Sean appreciate it. Thank you.
Signing off later to just keep saying like it and
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