What is an “Alpha”

Episode Transcript

(00:00):
If you are a salesperson, ifyou're an entrepreneur full time, if you're
a CEO, you are an alpha. And what an alpha means to me
is back when we were cave men, in the cave days, there were
guys who would say, all right, I'm gonna go out and hunt provide
for my family. And the guysthat said, nah, hunting is not

(00:20):
for me. It's dangerous, it'sscary. I might not get anything and
then my family will die and allstarve. Those guys said, you know
what, I'm gonna go to theproducers, the guys that go and hunt,
and I'm gonna ask him, Hey, can I clean your hunt?
Can I maybe cook your food foryou? Can I, you know,
do whatever other menial tasks that youneed done while you're out there hunting,

(00:43):
and then you just give me someof your scraps. So that's the trade.
That's when trading started. Okay,stick with me here. Those guys
are, you know, those producers, the ones actually going to get the
food. Those are the alphas,you know, and and those get the
lion's share of the meal. Now, yes, they have higher risk.
They have to go out there,they have to hunt, and they have

(01:06):
to get something. Nobody cares aboutthem going out and hunting. If they
didn't get anything, it's like whatwere you doing all day? Right,
So there's a risk with that,there's danger, there's you could be killed,
be eating alive. But they endup with the lion's share of the
food, right, so their familygets to be bigger. Right, That's
how you measured wealth back in caveman days is how freaking big? How

(01:29):
big are you? How tighty isyour house? Because you got so many
people helping you out, you know, making your cave clean and all that.
So these guys that go out andproduce, they're the autphits. And
so it's in modern society the guysthat create, the guys that you know,
salespeople create business where no business createdbefore. They don't wait on someone

(01:49):
to, hey, send me alead, you know, send me a
lead so I can go close them. No, they they go and create
their own business. The CEO isobviously creating their own business full time entrepre
Right. These are the producers ofsociety and everybody else is their support cast.
And that's what a salary is.That's what hourly is. You know,
to me, salary is a formof welfare. And it might sound

(02:15):
crazy, but you're essentially not bettingon yourself. You don't trust yourself enough
to be able to produce on yourown. So you go and you get
a salary. Now, of course, there's exceptions to that. You know,
Steve Bomber, These guys that youknow pretty much are partners in what
they do and they're helping build somethingand that's why they get paid a massive
salary. But for the most part, these are support casts people. These

(02:38):
are people that you know didn't wantto create something, so they end up,
you know, helping an actual producer. So to be an alpha,
you need to be able to trustyourself and create something on your own.
And that's a salesperson, it's aCEO, it's an entrepreneur, full time
entrepreneur. That's what an alpha isto me.