#002 - Why Going Viral Can Hurt Your Business (And What to Do Instead)

In this episode of Your Audience Is Waiting, Eleisha Everett shares the unexpected lessons behind a viral TikTok video that brought in over 250K views—and why it didn’t grow her business. If you’ve ever chased trends hoping for visibility, this episode is your wake-up call.

We’re diving into why viral content can actually hurt your long-term goals, how to align your content with your ideal customer journey, and what real strategy looks like for entrepreneurs who want growth that sticks.

Whether you're an online business owner, content creator, or coach looking to build a magnetic brand, this episode will help you shift from scattered content to a focused, results-driven presence.

 

🔑 3 Key Takeaways:

1. Why chasing trends can lead to the wrong audience—and wasted effort.

2. What the 5 stages of the customer journey are—and how to create content that speaks to each one.

3. How to audit your recent content and instantly improve alignment and effectiveness.

 

📌 Mentioned in This Episode:

🎁 Download the Customer Journey Map – Your step-by-step content guide to reach and convert your ideal audience.
🔗 Grab Your Guide

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🔗 Let’s Connect:

💡 Want more content strategy tips? Start here:

Let's connect and chat on Instagram: @eleishaeverett