From TikTok recipes to Instagram-worthy LTOs, social media is transforming how foodservice brands and operators show up, stand out, and serve up success.
In this episode, Affinity Group host Mindy Kopacz is joined by Jim Martin with Smithfield Culinary, Chef Michael Ponzio with Park Ridge Country Club and Sharon Ponti with FoodMix Marketing Communications to dive fork-first into the role social media plays in this industry. How does social media build visibility, drive trust, and bring brand personality to life in a fast-scrolling world? You'll hear from operators and manufacturers who are using platforms like Instagram and Facebook, to spark innovation, test ideas, and connect more meaningfully with their audiences. Whether you’re still figuring out what’s “Insta-worthy” or already deep in short-form video land, this episode is packed with fresh ideas and insights to help you use social media not just to post, but to grow your business. Be sure to share this episode with your industry friends!
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