In this episode of Your Bridge to Local, we dive deep into the ever-evolving operator path to purchase — from discovery to decision-making — and the pivotal roles manufacturers and sales agencies play in that journey.
Affinity Group’s Path to Purchase study is hot off the press, join us as we unpack the key findings. Your host Mindy Kopacz leads our panel of experts including Ben Wexler from Custom Culinary and Joe Sefton from Affinity Group to discuss how innovation, digital tools, and social media are reshaping what operators need and expect when sourcing new products.
Whether you're a manufacturer, sales agency, or operator, this episode is packed with insights on what drives today’s purchasing behaviors and how to build stronger, more collaborative relationships throughout the supply chain.
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