Your Fairy Webmother

Your Fairy Webmother

A podcast for solopreneurs building unapologetic, heart-led brands online. Hosted by me, Katie Zana of PEARLER - an OG millennial web designer and all-round digital fairy (with an Aussie accent). We go deep into my favourite topics: ꩜ Intuitive business ownership ꩜ Authentic branding ꩜ Spiritually-infused web design ꩜ Cringe-free marketing ꩜ The nitty gritty tecchy stuff ꩜ Using templates to quantum leap your biz ꩜ Squarespace, Shopify and Flodesk email Sisters who identify as hyper-creative, neurospicy, weird, woo or taboo will feel at home here. Cos for us, business *is* THAT deep.

Episodes

July 9, 2025 15 mins

in this first episode, i’m talking about the real ROI of my business: fangirls, friends and full-blown besties that started in the DMs and became soul-level connections. this is what I call the client-to-bestie pipeline™ and it's why relational business is not just “nice to have” - it’s the whole bloody point.


i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ-

✓ how to attract aligned clients through authenticity

✓ why polish is overrated (and ...

Mark as Played

in this episode, i unpack why selling can feel SO charged. especially for femme, neurodivergent, intuitive people who carry a healer archetype + how we can reframe it with softness, magnetism and integrity. less barking, more beckoning. let’s make it weird and high-converting.


i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ-

✓ the feminine self-sacrifice wound in business

✓ masculine vs. feminine marketing traps

non-coercive marketing energy

✓ ho...

Mark as Played
July 9, 2025 10 mins

let’s talk intention, spellcraft, unicode sparkles and reverse manifestation, cos your website isn’t *just* a sales tool. it’s a digital altar. in this episode, i finally crawl out of the spiritual closet (fully) to share the most magical things i bake into my sites + templates + how you can enchant your own brand ecosystem with love, weirdness, and aesthetic witchery.


i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ-

✓ uploading sigils to your C...

Mark as Played

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