Your Fairy Webmother
A podcast for solopreneurs building unapologetic, heart-led brands online. Hosted by me, Katie Zana of PEARLER - an OG millennial web designer and all-round digital fairy (with an Aussie accent). We go deep into my favourite topics: ꩜ Intuitive business ownership ꩜ Authentic branding ꩜ Spiritually-infused web design ꩜ Cringe-free marketing ꩜ The nitty gritty tecchy stuff ꩜ Using templates to quantum leap your biz ꩜ Squarespace, Shopify and Flodesk email Sisters who identify as hyper-creative, neurospicy, weird, woo or taboo will feel at home here. Cos for us, business *is* THAT deep.
Episodes
꩜ → artist feeling suffocated being a 'graphic designer'? intuitive mystic feeling forced into linear time? healer who despises job titles at all??
in this ep, I explore 4 archetypes that sit at the core of most of my client's job titles: artist, the healer, the mystic and the courtesan - and what they actually desire beneath their “muggle” job titles.
i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ-
✓ why so many of us creatives and solopreneurs fee...
in this first episode, i’m talking about the real ROI of my business: fangirls, friends and full-blown besties that started in the DMs and became soul-level connections. this is what I call the client-to-bestie pipeline™ and it's why relational business is not just “nice to have” - it’s the whole bloody point.
i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ-
✓ how to attract aligned clients through authenticity
✓ why polish is overrated (and ...
in this episode, i unpack why selling can feel SO charged. especially for femme, neurodivergent, intuitive people who carry a healer archetype + how we can reframe it with softness, magnetism and integrity. less barking, more beckoning. let’s make it weird and high-converting.
i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ-
✓ the feminine self-sacrifice wound in business
✓ masculine vs. feminine marketing traps
✓ non-coercive marketing energy
✓ ho...
let’s talk intention, spellcraft, unicode sparkles and reverse manifestation, cos your website isn’t *just* a sales tool. it’s a digital altar. in this episode, i finally crawl out of the spiritual closet (fully) to share the most magical things i bake into my sites + templates + how you can enchant your own brand ecosystem with love, weirdness, and aesthetic witchery.
i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ-
✓ uploading sigils to your C...
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