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August 6, 2025 6 mins

Wondering how to raise your prices without feeling weird or guilty? In this episode, Wendy tackles the emotional side of raising your prices and reveals why most women entrepreneurs are already undercharging. She breaks down the real reasons behind pricing discomfort - spoiler alert, it's not about knowing "how" to raise prices - and shares her 5-step process to increase your rates with confidence and clarity, not apology.

Today, you will walk away with… 

✔ Why you should price based on transformation and results, not time or hours 

✔ How to give your price increase a clear purpose to build conviction 

✔ The right way to announce rate increases with intention, not endless apologies

🎁 Ready to price with confidence? Get Wendy's pricing calculator and training at wendymuzzy.com/pricing, or work through money mindset blocks at wendymuzzy.com/moneymindset. 🎁

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About the Show

Your Fun and Profitable Online Business with Wendy Muzzy is the perfect blend of fun, fresh ideas, and actionable tips for entrepreneurs who are looking to add fun and profits to their business. Hosted by Wendy Muzzy, a money coach and business strategist who brings her signature confetti-girl energy, this podcast is like having a personal cheerleader and strategic guide rolled into one. Each week, Wendy serves up short, impactful episodes, offering real talk about growing and diversifying your business with joy. Whether you're looking to brainstorm new offers, streamline your processes, or uncover possibilities you hadn’t imagined, Wendy delivers practical strategies in a way that feels as good as it looks. Tune in every Wednesday for a quick takeaway or action point you can apply immediately. 🎉

Let’s grow your business—and celebrate every step of the journey - together!

Website: wendymuzzy.com

Follow my socials: LinkedIn | Instagram | YouTube

Podcast production by Old State Media

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