Your Marketing Playbook

Your Marketing Playbook

Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor). Build a brand people actually follow Get real engagement Create content that generates leads Use AI to work smarter without overwhelm I'm Eric Simon, co-founder of BAM Media and founder of The Broke Agent, real estate's #1 humor brand. I have over 1.5 million followers across platforms and I'm in the trenches every day posting, testing, and figuring this out.

Episodes

June 25, 2026 51 mins

Matt Lionetti joins The Broke Agent to discuss how he builds listing videos that sell homes without ever mentioning the price, why he casts real people to show what life feels like in a property, the story behind his viral "Dear Older Me" video, and the one question he asks before posting anything.

The Broke Agent YouTube Channel:
https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.sko...

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The Broke Agent lays out a real-world content strategy for real estate agents, from identifying your ideal client to hijacking trends, using a five-filter system that makes every post more targeted and more fun to create.

The Broke Agent YouTube Channel:
https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earne...

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Haley Ingram joins The Broke Agent to discuss how real estate agents can use Claude AI to automate their marketing, build a consistent content habit, train AI to match their brand voice, and stop wasting hours on tasks that a $20/month tool can handle for them.

The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Ti...

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The Broke Agent discusses the 11 unwritten rules of social media that the "gurus" completely ignore. He breaks down the exact strategies he used to build an audience of over 1.5 million followers across all platforms. This is built specifically for real estate agents who are tired of wasting hours on videos that get zero engagement.

The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 �...

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The Broke Agent discusses how real estate agents can stop losing leads by fixing their poorly optimized Instagram bios. Learn the exact structure needed to answer who you are, where you work, and why local consumers should follow you. He also shares tactical tips on optimizing your profile for Google SEO and setting up strategic pinned posts.

The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞...

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Tessabella Jelten sits down with The Broke Agent to explore how real estate professionals can move beyond surface level AI use and instead build systems that actually scale their marketing. The focus is on Claude Projects and how centralized knowledge structures can lock in brand voice, messaging consistency, and content strategy so AI outputs feel tailored instead of generic. If AI tools have felt like they produce inconsistent or...

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Dan Oneil joins The Broke Agent and Jason Cassity to discuss why The Walk Thru podcast is ending, their favorite moments from the show, and what is coming next.

The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spa...

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Dustin Fox joins The Broke Agent to discuss how to create a content pipeline with AI that actually works for real estate agents. He reveals the tools and prompts he uses to dominate his market and stay ahead of the tech curve.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earned money on marketing you know never makes it past the trash can or sp...

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Dan Oneil joins The Broke Agent and Jason Cassity to discuss how to get AI to sound exactly like you when making content, how to use Loom AI, and the recent announcement of Real to acquire REMAX.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting text...

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The Broke Agent discusses how to know when to switch up your content, the common mistakes creators make when pivoting, and what high-performing agents do to grow their audience.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanki...

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Dan Oneil, Lindsey Jo, Linzi Breuhan, and Grace Folias join The Broke Agent to discuss a recent study on the state of social media, how to get relocation clients from your Instagram content, and how they are using AI in their real estate marketing.

BAM Fest: https://nowbam.com/bamfest/

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marke...

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The Broke Agent discusses how the Instagram algorithm actually works and five proven ways to skyrocket your engagement immediately.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what w...

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Mark as Played

Jason Cassity and The Broke Agent discuss the two social media constraints holding agents back and how to fix them and spotlight this week’s standout Marketer of the Week.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanki...

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Mark as Played

Jason Cassity and The Broke Agent talk about breaking Instagram updates, how to grow on social without posting, proven ways to guarantee views, and a powerful NotebookLM content hack agents can start using today to scale faster.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earned money on marketing you know never makes it past the trash can or ...

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Mark as Played

Katie Kenny joins Jason Cassity and The Broke Agent to talk about Instagram bios that convert, repeatable content series, listing video frameworks, Gen Z content strategy, and DM-driven lead generation.
𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx
_______
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter?...

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Mark as Played

Jason Cassity and The Broke Agent discuss a huge announcement regarding one of its hosts, what it means for him and for Real Brokerage, and the content strategy he’ll be using in his new role. <br/>𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx<br/>_______<br/>👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash ca...

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Haley Ingram and Alyssa Stalker join The Broke Agent to discuss the difference between chasing virality and attracting real clients, why local content outperforms generic real estate posts, and fresh March content ideas that actually generate leads.

Become a member of BAMx:
https://www.skool.com/bamx

👉 ReminderMedia
Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter?...

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Tom Storey joins Jason Cassity and The Broke Agent to discuss the YouTube strategy and short-form content strategy agents need now, plus how to turn market insights into high-performing content. <br/>𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx<br/>_______<br/>👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or...

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Mark as Played

Conor Murmane and Marley Presswood join Jason Cassity and The Broke Agent to discuss the latest Engagement Rate Study, the Power of Trendjacking, strategies for Personal Content, winning LinkedIn tactics, and highlight this week’s Marketer of the Week, sharing actionable insights to boost your marketing impact.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

_______

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝...

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Tessa Jelten joins Jason Cassity and The Broke Agent to discuss the ripple effect of content creation, new AI platforms like OpenClaw that could potentially help agents, and Valentine’s Day content ideas.
𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx
_______
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam...

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Mark as Played

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