In this episode, we’re joined by Ross Rich, CEO and co-founder of Accord.
Ross shares his journey from the music industry to sales, eventually founding Accord, a sales collaboration platform. He talks about the challenges of building go-to-market tools, the importance of strong sales processes, and how Accord’s customer-first approach drives their success.
For more from ZI Labs, visit www.zoominfo.com/labs
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Millie on LinkedIn - https://www.linkedin.com/in/milliebeetham
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