On today’s episode we’re pleased to have Hilary Carpio, VP of Growth Marketing at Snowflake.
We chat about how Hilary built a scalable ABM program at Snowflake, why marketing and sales alignment is critical for GTM success, and how AI is transforming sales outreach and content generation.
Hilary shares insights from her experience leading growth marketing and demand generation at Snowflake and co-authoring the book Busting Silos.
In this episode, you’ll learn:
Why sales and marketing alignment is the key to GTM success
How Hilary scaled Snowflake’s ABM strategy—and why it worked
How AI is being used to create hyper-targeted ad copy and improve SDR efficiency
Why building a foundation of trust with your sales team drives better outcomes
For more from ZI Labs, visit www.zoominfo.com/labs
Ben on LinkedIn - www.linkedin.com/in/bensalzman
Millie on LinkedIn - www.linkedin.com/in/milliebeetham
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